Marketing and Membership Communications Director

📌 Core Information

🔹 Job Title: Marketing and Membership Communications Director

🔹 Company: Overlake Golf & Country Club

🔹 Location: Medina, WA

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Upholding and promoting the Overlake brand across all communications
• Creating and coordinating marketing materials, social media content, and event promotions
• Collaborating with the team to enhance member experiences and drive club engagement
• Managing the club calendar and supporting major events
• Working in a dynamic, fast-paced environment with a strategic mindset and strong organizational skills

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to balance multiple projects and deadlines.

📋 Key Responsibilities

✅ Own and uphold the Overlake brand, ensuring brand standards are applied to all communications touchpoints

✅ Serve as Creative Director for all club marketing materials distributed internally to members

✅ Design collateral pieces including event advertisements, flyers, and signage

✅ Create, coordinate, and update content for the Club’s website

✅ Create and distribute email flipbook newsletters and targeted email communications

✅ Create SMS communications via the club’s SMS platform

✅ Manage and produce content for social media accounts including Facebook, Instagram, Google+, and Twitter

✅ Manage development of all collateral materials including signage, information cards, banners, and other print collateral

✅ Plan and oversee the club calendar including prospective member gatherings and new member receptions

✅ Support the Club at major events including Easter, Mother’s Day, Santa Brunch, and others; collect content including photography and videography at events to later be woven into social media posts and email recaps.

✅ Collaborate with the Team and make recommendations on the look and feel of major Club events; coordinate with vendors including florists, photographers, videographers, and others as needed.

✅ Complete other assignments as directed by the General Manager

ASSUMPTION: This role may require working evenings and weekends to support major events and member activities.

🎯 Required Qualifications

Education: A business or marketing degree is preferred but not required.

Experience: Prior hospitality industry experience is preferred but not required. Familiarity or experience with private club culture, practices, and environment is a plus.

Required Skills:

• Excellent written, proofing, and verbal communication skills
• Strong creative vision and graphic design experience
• Strategic mindset capable of balancing multiple projects and deadlines
• Proficiency in Office 365, Adobe Suite, and Canva
• Social media content creation and account management experience
• Website content management experience
• Experience creating email and SMS campaigns
• Ability to work well under pressure and adapt quickly
• Professional, courteous, and polished communication skills
• Strong problem-solving skills with a customer service focus
• Ability to maintain confidentiality and professionalism
• High-level customer service skills

Preferred Skills:

• Knowledge of luxury services

ASSUMPTION: Candidates with experience in luxury services or private club environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year

Benefits:

• Performance bonus of up to 10% of salary based upon mutually agreed upon standards
• Health insurance premium paid (medical, dental, vision) minus the existing employee contribution (currently $125.00/month) per Club policy
• Participation in the Club’s matching 401(k) plan when eligible
• Complimentary meals while working
• $100/month cell phone allowance
• Education allowance toward continuing education pertinent to membership or communications topics
• Vacation, holidays, and other paid time off per the Employee Handbook
• Personal and family use of the Club as appropriate

Working Hours: Full-time, 40 hours per week. This role may require working evenings and weekends to support major events and member activities.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing and communications directors in the hospitality industry with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically private golf and country clubs

Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the club’s operations and member experiences.

Founded: Overlake Golf & Country Club was established in 1927. It has evolved over the years into a family country club with modern values, known for its unrivaled hospitality, commitment to environmental stewardship, and development of its staff.

Company Description:

• Overlake Golf & Country Club is a premier family country club in the Pacific Northwest, offering dining, social activities, golf, tennis, and aquatics for members and their families
• The club is committed to evolving, being welcoming, enriching, healthy, and fun, with a focus on providing exceptional member experiences
• Overlake Golf & Country Club is known for its unrivaled hospitality, commitment to environmental stewardship, and dedication to developing its staff

Company Specialties:

• Private golf and country club operations
• Member relations and communications
• Event planning and management
• Luxury services and amenities

Company Website: http://overlakegcc.com

ASSUMPTION: Overlake Golf & Country Club is a well-established, reputable organization with a strong focus on member experiences and employee development.

📊 Role Analysis

Career Level: Mid-level marketing and communications professional with the opportunity to grow and make a significant impact on the club’s operations and member experiences.

Reporting Structure: This role reports directly to the General Manager and works closely with various departments, including Membership, Food & Beverage, and Golf & Tennis, to coordinate marketing efforts and member communications.

Work Arrangement: On-site, full-time position with the opportunity to work remotely for certain tasks or projects, as needed.

Growth Opportunities:

• Advancement within the marketing and communications department, such as taking on additional responsibilities or managing a team
• Expanding into other areas of the club’s operations, such as event planning, member relations, or management
• Developing expertise in private club culture, practices, and environment, which can lead to career opportunities in other clubs or related industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

🌍 Location & Work Environment

Office Type: Upscale golf and country club setting with modern facilities and amenities

Office Location(s): 8000 NE 16th Street, Medina, WA 98039

Geographic Context:

• Medina, WA is an affluent suburb of Seattle, located on the eastern shore of Lake Washington
• The area is known for its natural beauty, high-quality schools, and upscale amenities
• Overlake Golf & Country Club is situated in a residential neighborhood, offering a peaceful and scenic work environment

Work Schedule: Full-time, 40 hours per week, with the opportunity for flexible scheduling and remote work for certain tasks or projects, as needed.

ASSUMPTION: The work environment at Overlake Golf & Country Club is professional, upscale, and focused on providing exceptional member experiences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the General Manager or Human Resources
• In-person interview with the General Manager and other department heads
• Working interview or presentation, demonstrating skills in graphic design, social media management, or event planning
• Final interview with the General Manager and club leadership

Key Assessment Areas:

• Creativity and graphic design skills
• Strategic mindset and ability to balance multiple projects
• Communication skills, both written and verbal
• Problem-solving skills and customer service focus
• Familiarity with private club culture and environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, such as graphic design, social media management, and event planning
• Include examples of your work, such as a portfolio or samples of your designs, to demonstrate your creativity and skills
• Prepare for interview questions that focus on your ability to work well under pressure, adapt quickly, and maintain confidentiality and professionalism

ATS Keywords: Marketing, Communications, Graphic Design, Social Media Management, Event Planning, Customer Service, Problem Solving, Attention to Detail, Organizational Skills, Written Communication, Verbal Communication, Strategic Mindset, Adobe Suite, Office 365, Canva

ASSUMPTION: The interview process at Overlake Golf & Country Club is designed to assess your skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, Illustrator, InDesign)
• Office 365 (Word, Excel, PowerPoint)
• Canva
• Social media platforms (Facebook, Instagram, Twitter, Google+)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SMS marketing platforms (e.g., EZ Texting, SimpleTexting)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Evolving: Embracing change and continuous improvement
• Welcoming: Creating a warm, inclusive, and inviting environment for members and guests
• Enriching: Providing exceptional experiences and opportunities for members to connect, learn, and grow
• Healthy: Fostering a culture of wellness, both physically and mentally
• Fun: Encouraging enjoyment, laughter, and camaraderie among members and employees

Work Style:

• Collaborative: Working closely with various departments to coordinate marketing efforts and member communications
• Adaptable: Ability to work well under pressure and adapt quickly to changing priorities and deadlines
• Professional: Maintaining confidentiality and professionalism in all aspects of the role

Self-Assessment Questions:

• Do you align with Overlake Golf & Country Club’s core values, particularly evolving, welcoming, enriching, healthy, and fun?
• Are you comfortable working in an upscale, member-focused environment, providing exceptional experiences for members and guests?
• Do you have a professional, polished demeanor and the ability to maintain confidentiality and professionalism in all aspects of the role?

ASSUMPTION: Overlake Golf & Country Club values employees who embody their core values and are committed to providing exceptional member experiences.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced, dynamic environment
• Working evenings and weekends to support major events and member activities
• Managing vendor relationships and coordinating with external partners
• Adapting to changes in priorities and deadlines, as needed

ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and the ability to work well under pressure.

📈 Similar Roles Comparison

• Marketing and Membership Communications Director vs. Marketing Manager: The former role is more specialized and focused on communications, while the latter role may have broader responsibilities, including market research and advertising
• Private golf and country club vs. other hospitality industries: Overlake Golf & Country Club offers a unique work environment with a focus on member experiences and luxury services
• Career path comparison: This role offers growth potential within the marketing and communications department, as well as opportunities to expand into other areas of the club’s operations, such as event planning, member relations, or management

ASSUMPTION: This role is well-suited for marketing and communications professionals with experience in private club culture, practices, and environment, as well as those looking to grow and make a significant impact on the club’s operations and member experiences.

📝 Sample Projects

• Designing and implementing a comprehensive social media strategy to increase engagement and grow the club’s online presence
• Planning and executing a major event, such as Easter or Mother’s Day, including vendor coordination, content collection, and post-event recaps
• Creating and distributing targeted email communications to promote club events, programs, and services

ASSUMPTION: These sample projects demonstrate the strategic mindset, creativity, and organizational skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as Membership, Food & Beverage, and Golf & Tennis?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Overlake Golf & Country Club support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, such as graphic design, social media management, and event planning
• Prepare for interview questions that focus on your ability to work well under pressure, adapt quickly, and maintain confidentiality and professionalism
• If selected for a working interview or presentation, prepare a portfolio or samples of your work to demonstrate your creativity and skills
• Follow up with the General Manager or Human Resources one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.