Marketing and Outreach Director

📌 Core Information

🔹 Job Title: Marketing and Outreach Director

🔹 Company: Burlington UM Family Services

🔹 Location: Burlington, North Carolina

🔹 Job Type: Full-Time

🔹 Category: Nonprofit, Social Services

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in marketing, communications, and outreach to expand agency visibility and donor base.
• Collaboration with leadership to develop and execute targeted marketing campaigns aligned with fundraising goals.
• Management of marketing and outreach budget, ensuring effective stewardship of resources.
• Representation of the agency at community events, advocacy efforts, and public speaking engagements.
• Supervision of all public relations and marketing employees.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to effectively drive marketing and outreach initiatives that support the agency's mission and fundraising objectives.

📋 Key Responsibilities

✅ Conduct strategic market analysis to identify new markets, donor prospects, and sponsorship opportunities to support agency fundraising events and initiatives.

✅ Collaborate with leadership to develop and execute targeted marketing campaigns that align with fundraising goals and community engagement priorities.

✅ Oversee the promotion and marketing of fundraising events such as the Apple Harvest Festival and Run4Hope, maximizing participation and donor support.

✅ Develop and implement an annual strategic marketing and outreach plan, aligned with the agency’s mission, vision, and fundraising objectives.

✅ Oversee the agency’s presence across all social media platforms, ensuring timely, engaging content that drives user interaction and broadens audience reach.

✅ Design and lead multimedia marketing campaigns, utilizing news releases, radio, television, email marketing, and other forms of media to elevate agency visibility.

✅ Serve as the primary liaison with media outlets, securing favorable media coverage and managing public relations partnerships.

✅ Build and sustain strong relationships with churches, nonprofit organizations, businesses, and government/legislative entities to advocate for the agency’s mission and services.

✅ Provide direct consultation and presentations to churches, community groups, and civic organizations to raise awareness of the agency’s impact and needs.

✅ Work collaboratively with program directors and supervisors to ensure the effective promotion of agency programs, services, and volunteer opportunities.

✅ Monitor the outcomes of marketing, outreach, and fundraising campaigns; provide data-driven reports and recommendations for continuous improvement.

✅ Participate in the agency’s Continuous Quality Improvement (CQI) process.

✅ Advise the CEO and leadership team on emerging trends, opportunities, and challenges in public relations, donor development, and community engagement.

✅ Maintain an active presence on all agency social media platforms, regularly posting and sharing relevant updates, photos, and success stories.

✅ Perform other related duties incidental to the work described herein as assigned by the CEO.

ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to manage multiple projects simultaneously to meet deadlines and achieve desired outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in public relations, communications, education, or human services or equivalent.

Experience: 3+ years in a managerial or director-level non-profit or child welfare-related marketing or communications role.

Required Skills:

• Proven ability to implement influencer marketing strategies and build partnerships within communities.
• Hands-on experience in social media marketing and managing paid media campaigns.
• Demonstrated experience developing and executing successful marketing strategies that drive revenue, growth, and program sustainability.
• Demonstrated understanding of digital marketing channels and technologies, content strategy, branding, and digital marketing background.
• Ability to develop and execute long-term marketing plans.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to effectively communicate marketing plans and strategies to internal and external audiences.
• Ability to analyze marketing data and identify trends and insights.
• Ability to motivate and guide marketing teams.
• Knowledge of principles and methods for showing, promoting products or services, including marketing strategy and tactics.
• Knowledge of the structure and content of the English language, including the meaning and spelling of words, and rules of composition and grammar.
• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and coordination of people and resources.
• Knowledge of media production, communication, and dissemination techniques and methods.

Preferred Skills:

• Familiarity with the nonprofit sector and child welfare services.
• Bilingual or multilingual proficiency.

ASSUMPTION: Candidates with relevant certifications, such as Certified Nonprofit Professional (CNP) or Certified Association Executive (CAE), may be preferred but are not required.

💰 Compensation & Benefits

Salary Range: $75,000 - $86,250 per year

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the nonprofit sector and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Individual and Family Services

Company Size: 201-500 employees

Founded: 1913, in Keyser, West Virginia

Company Description:

• Burlington UM Family Services is a nonprofit organization that serves all 55 counties in West Virginia and Garrett County, Maryland.
• The agency offers various social services and treatment options for youth and adults, focusing on preventing harm and providing hope and healing to hurting children and families.
• The organization is guided by the values of collaboration, respect, empathy, accountability, trust, and excellence in all its operations.

Company Specialties:

• Child welfare services
• Mental health and substance abuse treatment
• Family preservation and reunification services
• Community-based programs and outreach

Company Website: http://www.bumfs.org

ASSUMPTION: As a nonprofit organization, Burlington UM Family Services prioritizes its mission and community impact over profit, offering competitive salaries and benefits to attract and retain talented professionals.

📊 Role Analysis

Career Level: Mid-level to senior-level management

Reporting Structure: Reports directly to the CEO and oversees all public relations and marketing employees.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential advancement to a senior leadership role within the organization.
• Opportunities to expand the agency’s reach and impact through successful marketing and outreach initiatives.
• Chance to develop and refine skills in strategic planning, leadership, and project management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the agency's mission and community presence.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid or remote work arrangement possible for the right candidate.

Office Location(s): 539 NEW CREEK HWY, Keyser, West Virginia 26726, US (headquarters) and 120 Hope Ln, Burlington, North Carolina 26710, US (main office for this role)

Geographic Context:

• Burlington, North Carolina, is a small city with a population of approximately 10,000 people.
• The area offers a low cost of living, with affordable housing and a tight-knit community.
• Burlington is located in the Piedmont Triad region of North Carolina, with easy access to Greensboro, Winston-Salem, and the Research Triangle area.

Work Schedule: Full-time, with a flexible schedule that may require occasional evenings and weekends for events and meetings.

ASSUMPTION: The work environment is collaborative and supportive, with a strong focus on teamwork and community engagement. The organization values work-life balance and offers flexible scheduling options to accommodate employees' personal needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department to assess qualifications and fit.
• In-depth interview with the hiring manager and/or other members of the leadership team to discuss the role's responsibilities, required skills, and cultural fit.
• Background check and reference check for the final candidate.
• Job offer and onboarding for the selected candidate.

Key Assessment Areas:

• Strategic thinking and planning skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Marketing and outreach expertise
• Alignment with the organization's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any specific achievements or successes in similar roles.
• Demonstrate your understanding of the organization's mission and values, and explain how your skills and experience align with the role's requirements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing and communications expertise.
• Be ready to discuss your approach to strategic planning, project management, and team leadership.

ATS Keywords: Marketing strategy, fundraising support, community engagement, social media marketing, public relations, digital marketing, data analysis, project management, collaboration, communication, influencer marketing, partnership building, content strategy, branding, volunteer engagement, advocacy

ASSUMPTION: The interview process may include additional assessments or tasks to evaluate the candidate's fit for the role and the organization's culture.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the organization's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: You work with others and stakeholders, function as a team when necessary, bring solutions to common and complex issues and problems, and create a culture where suggestions and teamwork are not only welcomed but expected.
• Respect/Dignity: You value and respect the differences of others. You are respectful of staff, clients, agency property, and the rights of consumers and treat all with dignity and acceptance; you are a welcoming beacon. You complete work promptly and according to standards set by the agency, particularly as it relates to respecting other people’s time and deadlines.
• Empathy: You understand the needs of staff/clients and provide an environment where they can thrive.
• Accountability: You take responsibility for decisions, successes, and failures of programs, results, resources, relationships, and sustainability.
• Trust/Trustworthiness: You build trust by acting in an honest ethical manner that builds a foundation for relationships. You strive to do the right thing, even when you think no one is looking. You are and operate with honesty, transparency, and a commitment to doing what’s best for your clients, customers, teammates, and agency. You maintain ethical principles in all you do.
• Excellence: You are at your best, strive to be a top performer in your field, and maintain adherence to policies, procedures, and program/licensing requirements. You understand we have hard but meaningful work to do for those we serve.

Work Style:

• Collaborative and team-oriented, with a strong focus on open communication and active listening.
• Adaptable and flexible, with the ability to manage multiple projects and priorities effectively.
• Results-driven, with a commitment to achieving desired outcomes and continuously improving processes.
• Culturally competent, with a deep understanding of and appreciation for the diverse communities served by the organization.

Self-Assessment Questions:

• How do you demonstrate collaboration and teamwork in your current or previous roles?
• Can you provide an example of a time when you successfully managed multiple projects simultaneously, and what was the outcome?
• How do you approach building and maintaining strong relationships with diverse stakeholders, such as churches, nonprofit organizations, and government entities?
• How do you ensure that your marketing and outreach efforts align with the organization's mission, values, and cultural context?

ASSUMPTION: Candidates who demonstrate a strong fit with the organization's values and work style are more likely to succeed in this role and contribute to the agency's mission and community impact.

⚠️ Potential Challenges

• The role may require occasional travel to attend conferences, workshops, or events, which could disrupt personal schedules or family commitments.
• The marketing and outreach director may need to manage competing priorities or tight deadlines, which could lead to stress or burnout if not managed effectively.
• The role may require working with sensitive or difficult client situations, which could be emotionally taxing or challenging to navigate.
• The organization may face budget constraints or resource limitations, which could impact the marketing and outreach director's ability to implement certain initiatives or achieve desired outcomes.

ASSUMPTION: The marketing and outreach director must be proactive in identifying and mitigating potential challenges, as well as seeking support and resources when needed to ensure their own well-being and the success of the agency's mission.

📈 Similar Roles Comparison

• Unlike marketing and communications roles in the for-profit sector, this role focuses on driving community engagement, fundraising, and mission advancement rather than generating revenue or increasing market share.
• The marketing and outreach director must be deeply committed to the organization's mission and values, as well as the communities it serves, to effectively advocate for the agency and its programs.
• This role may offer less job security or long-term career prospects compared to similar roles in larger, more established organizations, as the nonprofit sector can be subject to funding fluctuations and economic uncertainties.

ASSUMPTION: Candidates should carefully consider their personal and professional goals, as well as their commitment to the organization's mission and values, when evaluating this role and comparing it to similar positions in other sectors or industries.

📝 Sample Projects

• Developing and executing a comprehensive social media marketing strategy to increase the agency's online presence and engagement with target audiences.
• Coordinating a successful fundraising event, such as the Apple Harvest Festival or Run4Hope, that exceeds participation and donation goals.
• Creating and implementing a targeted email marketing campaign to raise awareness of the agency's services and impact in the community.
• Designing and distributing a press release or media alert to secure favorable coverage in local, regional, or national news outlets.
• Building and maintaining strong relationships with key community partners, such as churches, nonprofit organizations, and government entities, to advocate for the agency's mission and services.

ASSUMPTION: The marketing and outreach director should be proactive in seeking out new opportunities for collaboration, innovation, and community engagement to drive the agency's mission and impact.

❓ Key Questions to Ask During Interview

• Can you describe the agency's current marketing and outreach strategies, and how this role fits into the organization's overall mission and goals?
• How does the agency measure the success of its marketing and outreach initiatives, and what key performance indicators (KPIs) are used to track progress?
• What are the biggest challenges facing the agency's marketing and outreach efforts, and how can this role help address them?
• How does the agency support the professional development and growth of its marketing and communications team members?
• What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the agency's mission and values?
• How does the agency involve its marketing and communications team in strategic planning and decision-making processes, and what opportunities are there for the director to contribute to the organization's overall strategy?

ASSUMPTION: Candidates should use the interview process to assess their fit for the role, as well as their alignment with the organization's mission, values, and culture. They should also be prepared to discuss their long-term career goals and how this role can support their professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any specific achievements or successes in similar roles.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing and communications expertise.
• Be ready to discuss your approach to strategic planning, project management, and team leadership.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.