Marketing and PR Executive

📌 Core Information

🔹 Job Title: Marketing and PR Executive

🔹 Company: Imagination

🔹 Location: London, United Kingdom

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site/Hybrid (3 office days)

🚀 Job Overview

Key aspects of this role include:

• Delivering the global marketing strategy across all Imagination channels
• Developing and implementing Imagination’s social media strategy
• Managing and maintaining Imagination’s social media channels
• Supporting day-to-day PR communications for Imagination
• Assisting in implementing Imagination’s awards strategy

ASSUMPTION: This role requires a strategic mindset and excellent writing skills, with previous marketing experience preferred. A creative approach to social media and the ability to multitask in a fast-paced environment are essential.

📋 Key Responsibilities

✅ Deliver the global marketing strategy across all Imagination channels

✅ Develop and implement Imagination’s social media strategy, with a particular focus on LinkedIn

✅ Manage and maintain Imagination’s social media channels, drafting content, scheduling posts, and sourcing assets

✅ Work with the Global PR & Marketing Manager to develop and deploy content for Imagination’s global website and social channels

✅ Utilize tracking and analytics tools to test, learn, and improve upon Imagination’s digital marketing strategy

✅ Liaise with designers to create assets for Imagination’s web and social channels

✅ Assist in implementing Imagination’s awards strategy, identifying key awards and projects for entries and supporting client teams with submissions

✅ Support day-to-day PR communications for Imagination

✅ Provide ad-hoc day-to-day support for the Marketing, PR, and New Business departments

✅ Assist in delivering Imagination’s program of lead-generating content

ASSUMPTION: The role involves a varied remit and requires an active and visible presence across all areas of the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in a marketing role

Required Skills:

• Eager to learn and be involved
• Strategic mindset and entrepreneurial spirit with a well-honed eye for detail
• Excellent interpersonal skills and exudes a positive, can-do attitude
• Excellent writing skills
• A creative approach to social media strategy and content creation
• Ability to multitask and work efficiently in a high-paced environment and under tight deadlines

Preferred Skills:

• Experience managing website CMS platforms
• Experience interpreting data from analytic platforms such as Google Analytics
• Previous agency experience

ASSUMPTION: While previous agency experience is an advantage, it is not essential for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing Executive role in London)

Benefits:

• Private Medical Insurance (including discounted gym options)
• Discounted Healthcare Cash Plan
• Help at hand EAP
• In-Office Gym (London office only)
• Life Insurance (4x salary)
• Health Assessment (BUPA)
• Dedicated Diversity, Equity & Inclusion (DE&I) Board
• 25 days annual leave
• Birthday day off and gift
• Discretionary Annual Bonus
• Generous Family Leave policies with New Parent Coaching & Support
• Various learning & development platforms for e-learning
• Enhanced pension contribution
• Cycle scheme
• Discounted Private Dental
• Income Protection (Employee)
• Subsidised Electric Car Scheme
• Home technology tax-free loan

Working Hours: 37.5 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services. Imagination is a global experience design company, founded on the principle of independent creativity.

Company Size: 201-500 employees. Imagination has 13 global studios worldwide, united by a deep understanding of what moves people on a human level, and a determinedly independent spirit.

Founded: 1968. Imagination was founded over 50 years ago and has since worked with major clients such as Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.

Company Description:

• Imagination applies the power of its collective imagination to creative, commercial, and cultural challenges, creating experiences that move people.
• It specializes in Consulting, Destinations, Content, and Live Events.
• Imagination was officially certified as a Newsweek Most Loved Workplace® 2023.

Company Specialties:

• Experience Design
• Brand Experiences
• Events
• VR & AR
• Brand & Visual Identity
• Exhibitions
• Digital

Company Website: imagination.com

ASSUMPTION: Imagination's diverse range of services and global presence offer unique opportunities for growth and exposure to various aspects of the events and marketing industries.

📊 Role Analysis

Career Level: Entry-level to Mid-level. This role is an excellent opportunity for a recent graduate or someone with up to 2 years of marketing experience to gain valuable experience in a global agency environment.

Reporting Structure: The Marketing and PR Executive will report directly to the Global PR and Marketing Manager, Sydney Fisher.

Work Arrangement: Hybrid. The role requires 3 office days per week, with the remaining days being flexible.

Growth Opportunities:

• Progression to a Senior Marketing Executive role as experience and skills develop
• Expansion of responsibilities to include additional areas of marketing and PR
• Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: Imagination's flat organizational structure and emphasis on independent creativity create an environment where employees can take on significant responsibilities and grow professionally.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires 3 office days per week, with the remaining days being flexible.

Office Location(s): 25 Store Street, South Crescent, London, WC1E 7BL, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving events and marketing industry
• The office is located in the heart of London's West End, close to public transportation and various amenities
• The area is known for its creative and cultural scene, with numerous galleries, museums, and entertainment options nearby

Work Schedule: The role operates on a standard 37.5-hour workweek, with flexible working arrangements available.

ASSUMPTION: Imagination's London office provides a dynamic and creative work environment, with easy access to various cultural and professional resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Global PR and Marketing Manager
• Second-round interview with the Global Head of Marketing
• Final-round interview with the Global CEO

Key Assessment Areas:

• Cultural fit and alignment with Imagination's values
• Strategic thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Creativity and innovation in social media strategy and content creation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Imagination's business and the role's requirements
• Showcase your creativity and strategic thinking through examples of previous work or ideas for Imagination's social media channels

ATS Keywords: Marketing Executive, Social Media Strategy, Global Marketing, PR Communications, Awards Strategy, Marketing Department, Hybrid Work, London Office

ASSUMPTION: Imagination's interview process is designed to assess candidates' cultural fit, skills, and potential for growth within the organization.

🛠️ Tools & Technologies

• Hootsuite or similar social media management platform
• Google Analytics or similar web analytics platform
• WordPress or similar content management system
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) - beneficial but not required

ASSUMPTION: Familiarity with relevant marketing and social media tools is essential for this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Independent Creativity
• Collaboration
• Curiosity
• Courage
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on independent creativity and innovation

Self-Assessment Questions:

• Do I possess a strategic mindset and entrepreneurial spirit, with a well-honed eye for detail?
• Am I comfortable working in a dynamic and fast-paced environment, with tight deadlines?
• Do I have excellent interpersonal skills and a positive, can-do attitude?
• Am I eager to learn and be involved in various aspects of marketing and PR?

ASSUMPTION: Imagination values independent creativity, collaboration, and a positive, can-do attitude. Candidates should be comfortable working in a dynamic and fast-paced environment and be eager to learn and take on new challenges.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Balancing the demands of global marketing and social media strategies
• Working with various internal teams and stakeholders

ASSUMPTION: The role's varied and fast-paced nature may present challenges, but it also offers opportunities for growth and exposure to various aspects of marketing and PR.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media strategy and content creation
• Imagination's global presence and flat organizational structure offer unique opportunities for growth and exposure to various aspects of the events and marketing industries
• This role is an excellent entry point for recent graduates or those with up to 2 years of marketing experience looking to gain valuable experience in a global agency environment

ASSUMPTION: While this role shares similarities with other marketing and PR executive positions, its focus on social media strategy and global marketing sets it apart.

📝 Sample Projects

• Developing and implementing a social media strategy for Imagination's LinkedIn profile to increase engagement and reach
• Managing Imagination's social media channels, creating and scheduling content, and sourcing assets
• Supporting the Global PR & Marketing Manager in developing and deploying content for Imagination's global website and social channels
• Assisting in implementing Imagination's awards strategy, identifying key awards and projects for entries and supporting client teams with submissions

ASSUMPTION: These sample projects illustrate the varied and hands-on nature of the Marketing and PR Executive role at Imagination.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into Imagination's overall marketing and PR strategy?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Imagination support work-life balance for its employees?
• What is the team structure and dynamic within the marketing department, and how does this role fit into it?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your previous work or ideas for Imagination's social media channels to demonstrate your creativity and strategic thinking
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.