Marketing and Pr Manager

📌 Core Information

🔹 Job Title: Marketing and PR Manager

🔹 Company: Minor International

🔹 Location: Ko Samui, Surat Thani, Thailand

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing all marketing communications for the Anantara brand.
• Developing and maintaining effective E-communications and E-Marketing.
• Building and nurturing relationships with media, society, and opinion leaders.
• Positioning the hotel to achieve its marketing objectives.

ASSUMPTION: The role requires comprehensive marketing strategy formulation as well as operational execution skills to effectively communicate the brand’s message and value proposition. This assumption is based on typical industry expectations for similar roles in the hospitality sector.

📋 Key Responsibilities

✅ Develop and handle all marketing communications matters.

✅ Maintain relationships with key media and society stakeholders.

✅ Ensure the brand moves in the desired direction through strategic communications.

ASSUMPTION: Responsibilities likely include coordinating campaigns and overseeing the production of marketing assets, as inferred from the marketing communications focus.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, marketing communication, or a related field.

Experience: At least 5 years in PR and marketing communication.

Required Skills:

• Strong written and verbal communication skills.
• Proficiency in English.
• Experience in writing and editing proposals.

Preferred Skills:

• Experience in hospitality marketing.
• Familiarity with digital marketing tools and strategies.

ASSUMPTION: Preferred skills have been inferred from industry standards and typical job expectations in similar roles involving E-Marketing.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the hospitality industry.

Benefits:

• Access to exclusive resort amenities.
• Opportunity to work in a luxury hospitality environment.
• Professional growth and development opportunities.

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: Benefits are standard for luxury hospitality roles, based on industry practices.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Global hospitality leader with over 560 hotels worldwide.
• Diverse brand portfolio including luxury and unique lifestyle experiences.
• Focus on guest experience and high-quality service delivery.

Company Specialties:

• Luxury hotels and resorts.
• Innovative guest experiences.
• Comprehensive hospitality services.

Company Website: http://www.minorhotels.com

ASSUMPTION: The focus on luxury service and diverse offerings highlights opportunities for growth and development within the company.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely to report directly to senior management or the director of marketing.

Work Arrangement: On-site at the resort location.

Growth Opportunities:

• Advancement within the company's global marketing teams.
• Opportunities to innovate and lead in brand strategy.
• Potential for leadership roles within broader corporate communications.

ASSUMPTION: There is a strong alignment of career progression with performance, typical for strategic roles in global companies.

🌍 Location & Work Environment

Office Type: Luxury resort environment.

Office Location(s): Anantara Lawana Koh Samui Resort

Geographic Context:

• Located on the vibrant Chaweng Beach.
• Proximity to buzzing shopping and nightlife.
• Rich cultural and natural environment.

Work Schedule: Based on resort operations, likely includes weekends.

ASSUMPTION: Work schedules often align with peak guest activity periods, especially in luxurious destinations.

💼 Interview & Application Insights

Typical Process:

• Initial application and CV review.
• Interview with HR and department leads.
• Assessment of marketing strategy understanding.

Key Assessment Areas:

• Marketing strategy and communication skills.
• Experience in similar roles or industries.
• Cultural fit with the hospitality environment.

Application Tips:

• Highlight experience in luxury or hospitality marketing.
• Demonstrate strong communication and interpersonal skills.
• Be prepared to discuss strategies for brand positioning.

ATS Keywords: Marketing Communication, PR, Hospitality, E-Marketing, Media Relations

ASSUMPTION: The focus is on candidates who can demonstrate a clear understanding of luxury branding and strategic communication.

🛠️ Tools & Technologies

• Digital marketing platforms.
• Content management systems.
• Social media analytics tools.

ASSUMPTION: Industry-standard tools for marketing in the hospitality sector are expected, supporting online brand management and engagement.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth and excellence.
• Commitment to delivering high-quality guest experiences.
• Innovation and entrepreneurship.

Work Style:

• Collaborative and team-oriented.
• Guest-focused service delivery.
• Adaptable and innovative approach.

Self-Assessment Questions:

• How do you handle fast-paced work environments in the hospitality industry?
• Can you give an example of a successful marketing campaign you led?
• How do you approach stakeholder relationship building?

ASSUMPTION: Cultural fit hinges on aligning personal values with the company's emphasis on guest satisfaction and service excellence.

⚠️ Potential Challenges

• Balancing creative strategies with corporate brand standards.
• Navigating diverse stakeholder expectations.
• Adapting to rapidly changing market environments.
• Maintaining consistency across multinational brand communications.

ASSUMPTION: Challenges are inferred from the responsibilities typical of dynamic roles in luxury international hospitality companies.

📈 Similar Roles Comparison

• Roles in other luxury brands tend to have similar scopes and pressures.
• Opportunities for international exposure are a notable feature.
• Higher emphasis on guest experiences and brand positioning compared to other industries.

ASSUMPTION: Industry comparisons are based on common job scopes within global hospitality firms.

📝 Sample Projects

• Launching a new tourist season marketing campaign.
• Executing a multi-channel media promotion for an international audience.
• Creating a digital content strategy to increase brand engagement.

ASSUMPTION: Sample projects highlight typical tasks that involve significant collaboration and strategic execution.

❓ Key Questions to Ask During Interview

• What are the short-term and long-term marketing objectives for the resort?
• How is success measured in this role?
• Can you describe the team structure and collaboration approach?
• What digital marketing tools does the company prefer?
• How does the company support professional development and growth?

ASSUMPTION: Questions are designed to provide insights into the role’s scope, expectations, and the company’s culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter highlighting your relevant experience.
• Prepare to showcase a portfolio of previous marketing work.
• Research the company and its market presence beforehand.
• Follow up with HR if you do not hear back within two weeks.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.