Marketing and PR Manager

📌 Core Information

🔹 Job Title: Marketing and PR Manager

🔹 Company: Minor International

🔹 Location: Ko Samui, Surat Thani, Thailand

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: Mon March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Serving as the voice of the Anantara brand.
• Handling all marketing communications matters.
• Developing and maintaining effective e-communications and e-marketing.
• Maintaining relationships with media bodies and stakeholders.

ASSUMPTION: The job will involve strategic planning to enhance the brand's presence and may require managing a team, though not explicitly stated.

📋 Key Responsibilities

✅ Develop and maintain effective marketing communications strategies.

✅ Position the hotel to achieve marketing objectives.

✅ Represent the hotel to global guests and clients.

ASSUMPTION: Responsibilities likely include reporting to senior management and collaborating with internal teams to align marketing strategies across the company.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing, marketing communication, or a related field.

Experience: At least 5 years of experience in PR and marketing communication.

Required Skills:

• Proficiency in English (written and verbal).
• Strong communication skills.
• Ability to meet deadlines.

Preferred Skills:

• Experienced in writing and editing proposals and publications.
• Knowledge of media relations.

ASSUMPTION: The role likely prefers candidates with international experience or familiarity with the hospitality industry.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive within the hospitality industry for managerial roles.

Benefits:

• Potential access to hotel facilities.
• Opportunities for professional development.
• Employee discounts on accommodations.

Working Hours: Standard 40-hour work week, with potential for flexible scheduling based on events or launches.

ASSUMPTION: Compensation likely includes performance bonuses or incentives based on marketing achievements.

📌 Applicant Insights

🔍 Company Context

Industry: Global Hospitality

Company Size: 10,001+ employees, offering a large network of resources and opportunities.

Founded: Not Specified

Company Description:

• Globally recognized luxury hospitality group.
• Operates across multiple diverse hotel brands.
• Focus on entrepreneurial growth and guest satisfaction.

Company Specialties:

• Luxury residences
• Spa and wellness services
• Hospitality management

Company Website: http://www.minorhotels.com

ASSUMPTION: The company culture likely emphasizes innovation and personalized guest experiences.

📊 Role Analysis

Career Level: Managerial role with leadership responsibilities.

Reporting Structure: Reports to senior management or the director of marketing.

Work Arrangement: Full-time, on-site at the resort.

Growth Opportunities:

• Leadership and team management roles.
• Cross-functional collaboration and networking.
• Professional development in global marketing strategies.

ASSUMPTION: Potential for upward mobility within the company's extensive brand network.

🌍 Location & Work Environment

Office Type: Resort-based office environment.

Office Location(s): Anantara Lawana Koh Samui Resort

Geographic Context:

• Prime tropical island location appealing to tourists.
• Close proximity to Chaweng Beach and local amenities.
• Cultural richness with Sino-Thai heritage influence visible in the area.

Work Schedule: Standard working hours with potential for flexibility during events or peak seasons.

ASSUMPTION: The work environment is relaxed yet professional, catering to a luxury service standard.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening.
• Technical interview with the marketing team.
• Final interview with senior management.

Key Assessment Areas:

• Communication skills.
• Marketing strategy development.
• Brand positioning techniques.

Application Tips:

• Highlight any experience with luxury brands.
• Demonstrate successful marketing campaigns in past roles.
• Emphasize collaborative and innovative skills.

ATS Keywords: Marketing, PR, Communication, Media Relations, E-Marketing

ASSUMPTION: The recruitment process may involve practical assessments or case studies related to hospitality branding.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Customer Relationship Management (CRM) software
• Graphic design tools such as Adobe Creative Suite

ASSUMPTION: Familiarity with digital marketing tools and analytics is advantageous for this role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to guest satisfaction.
• Innovation and excellence in hospitality.
• Collaborative team environment.

Work Style:

• Adaptive and flexible to changes.
• Strong focus on results and achievements.
• Proactive problem solving and creative thinking.

Self-Assessment Questions:

• How have you previously enhanced brand presence?
• What is your experience with stakeholder management?
• Describe a successful marketing campaign you've led.

ASSUMPTION: The ideal candidate will actively engage in cultural and team-building activities, enhancing the overall work environment.

⚠️ Potential Challenges

• Maintaining brand consistency across global platforms.
• Adapting strategies to rapidly changing markets.
• Balancing creative vision with budget constraints.
• Ensuring cross-departmental collaboration.

ASSUMPTION: The role may require adapting to local and international market dynamics and customer preferences.

📈 Similar Roles Comparison

• Marketing Manager at a comparable hospitality brand.
• PR Director in a luxury service setting.
• Communications Manager for global travel destinations.

ASSUMPTION: Candidates from similar roles will find a seamless transition into this position due to overlapping responsibilities and goals.

📝 Sample Projects

• Launching a new resort feature to increase guest engagement.
• Collaborating with lifestyle influencers for brand exposure.
• Developing an integrated marketing campaign for a resort event.

ASSUMPTION: Sample projects are indicative of the type of strategic initiatives the candidate will oversee in this role.

❓ Key Questions to Ask During Interview

• What are the current marketing challenges faced by the resort?
• How does the marketing team collaborate with other departments?
• What is the brand's vision for growth this year?
• How does the company support professional development?
• What is the typical timeline for implementing a marketing strategy?

ASSUMPTION: These questions would provide deeper insights into the strategic direction and collaborative environment at Anantara Lawana Koh Samui Resort.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal.
• Prepare a portfolio of past projects or campaigns.
• Include a cover letter highlighting experience with luxury brands.
• Tailor your resume to emphasize key achievements in marketing and PR.
• Follow up with a personalized thank you email after interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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