Marketing and Promotions Assistant

📌 Core Information

🔹 Job Title: Marketing and Promotions Assistant

🔹 Company: University of Pennsylvania

🔹 Location: Weightman Hall, Philadelphia, Pennsylvania

🔹 Job Type: Part-Time

🔹 Category: Higher Education

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting strategic marketing goals for Penn Athletics
• Developing and executing game presentations and promotions
• Managing gameday operations and fan engagement
• Collaborating with multiple departments and student groups
• Working flexible hours, including evenings and weekends

ASSUMPTION: This role requires a high level of energy, multitasking, and adaptability to thrive in a fast-paced, live event environment.

📋 Key Responsibilities

✅ Develop marketing plans for assigned sports to increase interest and support from students and the Penn community

✅ Lead the execution of game presentations, including script writing, content creation, videoboard operation, and music

✅ Manage in-game promotions, fan giveaways, props, signage, and Penn Rewards during football, men’s basketball, and women’s basketball games

✅ Coordinate with special performance and halftime entertainment groups

✅ Maintain excellent customer service to all who attend Penn Athletics events

✅ Assist in the planning and execution of on-campus promotional initiatives, student engagement, and special events

✅ Collaborate with members of the Penn Band, Cheer team, and other spirit groups

✅ Manage the daily performance of the fan loyalty program, Penn Rewards

✅ Assist with videoboard operation and game production for select events

✅ Assist in the oversight of work studies, student interns, and gameday volunteers

✅ Other duties and responsibilities as assigned

ASSUMPTION: This role involves a significant amount of physical activity, such as setting up and breaking down promotional elements, and working in various weather conditions.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Prior experience in athletic marketing, game management, or promotions

Required Skills:

• Strong verbal and written communication skills
• Ability to handle multiple tasks simultaneously
• Ability to work evenings and weekends on a flexible schedule
• Self-motivated individual with a strong determination to work through difficult challenges
• Working knowledge of Adobe Creative Suite applications (preferred)
• Experience with game presentation software (preferred)

Preferred Skills:

• Experience with ShoFlo, SportsSoundPro, Sound Director, ANC VSoft, or Daktronics Show Control

ASSUMPTION: Given the nature of the role, candidates should be comfortable working in a fast-paced, high-pressure environment and have a strong attention to detail.

💰 Compensation & Benefits

Salary Range: $7.25 - $15.75 per hour

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Benefits:

• Health and Life: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

Working Hours: Flexible, including evenings and weekends

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 201-500 employees

Founded: The University of Pennsylvania was founded in 1740 and is one of the oldest universities in the United States.

Company Description:

• The University of Pennsylvania is a world-renowned leader in education, research, and innovation, consistently ranking among the top 10 universities in the annual U.S. News & World Report survey.
• Penn offers a unique working environment within the city of Philadelphia, with a beautiful urban campus and easy access to a range of educational, cultural, and recreational activities.
• The University of Pennsylvania is an equal opportunity employer, considering candidates for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin, citizenship status, age, disability, veteran status, or any class protected under applicable federal, state, or local law.

Company Specialties:

• Research
• Education
• Innovation

Company Website: University of Pennsylvania Mechanical Engineering and Applied Mechanics

ASSUMPTION: The University of Pennsylvania is a prestigious institution with a strong focus on academic excellence and research.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: The Marketing and Promotions Assistant will report to the Assistant AD of Marketing and Digital Strategy, Associate Director of Marketing, and the Assistant Director of Marketing.

Work Arrangement: On-site, with flexible hours including evenings and weekends

Growth Opportunities:

• Gain valuable experience in athletic marketing and event management
• Develop skills in game presentation, promotion execution, and fan engagement
• Potential for full-time opportunities or career progression within the University’s athletic department

ASSUMPTION: This role provides an excellent opportunity for recent graduates or early-career professionals to gain experience in the sports industry and develop transferable skills.

🌍 Location & Work Environment

Office Type: On-site, with a focus on event-based work

Office Location(s): Weightman Hall, Philadelphia, Pennsylvania

Geographic Context:

• Philadelphia is the fifth-most populous city in the United States and the second-largest city on the East Coast
• The city is known for its rich history, cultural attractions, and diverse neighborhoods
• Philadelphia is home to numerous Fortune 500 companies and offers a variety of job opportunities in various industries

Work Schedule: Flexible, including evenings and weekends, with a focus on event-based work

ASSUMPTION: The flexible work schedule may require candidates to work extended hours during peak event seasons.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-campus interview with the hiring manager and relevant team members
• Background check (if a conditional job offer is made)

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Adaptability and multitasking skills
• Enthusiasm and passion for Penn Athletics

Application Tips:

• Highlight relevant experience in athletic marketing, game management, or promotions
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Demonstrate your understanding of Penn Athletics and the University of Pennsylvania

ATS Keywords: Marketing, Promotions, Athletic Marketing, Game Management, Event Planning, Customer Service, Adobe Creative Suite, Videoboard Operation, Penn Athletics

ASSUMPTION: The University of Pennsylvania uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application be noticed.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Game presentation software (e.g., ShoFlo, SportsSoundPro, Sound Director, ANC VSoft, Daktronics Show Control)
• Microsoft Office Suite

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Collaboration
• Diversity
• Integrity

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and flexible
• Focused on student and fan engagement

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-pressure environment?
• Are you comfortable working flexible hours, including evenings and weekends?
• Do you have a strong attention to detail and the ability to multitask?
• Are you passionate about Penn Athletics and the University of Pennsylvania?

ASSUMPTION: Candidates who align with the University of Pennsylvania’s values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working extended hours during peak event seasons
• Managing multiple tasks simultaneously in a fast-paced environment
• Adapting to changes in event plans and promotions
• Working in various weather conditions and physical environments

ASSUMPTION: The Marketing and Promotions Assistant role can be physically and mentally demanding, requiring candidates to be adaptable, resilient, and able to manage their time effectively.

📈 Similar Roles Comparison

• This role is unique to the University of Pennsylvania and focuses on Penn Athletics events and promotions
• Similar roles in other institutions may have different event focuses, team structures, or promotional strategies
• Career progression in this field may involve moving into full-time roles, management positions, or specializing in specific aspects of event management

ASSUMPTION: The Marketing and Promotions Assistant role at the University of Pennsylvania is a unique opportunity to gain experience in athletic event management and marketing within a prestigious higher education institution.

📝 Sample Projects

• Developing a marketing plan for a specific sport to increase student and fan engagement
• Executing a game presentation for a major sporting event, including script writing, content creation, and videoboard operation
• Managing in-game promotions and fan giveaways for a high-profile event

ASSUMPTION: The Marketing and Promotions Assistant role involves a variety of projects and initiatives, allowing candidates to gain experience in multiple aspects of event management and marketing.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall marketing and promotions strategy for Penn Athletics?
• What opportunities are there for professional development and growth within the department?
• How does the University of Pennsylvania support work-life balance for part-time employees?
• What is the typical career path for someone in this role, and what are the potential next steps for growth?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the University of Pennsylvania.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work or projects that demonstrate your abilities in marketing, promotions, or event management
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.