Marketing and Promotions Assistant

--- 📌 Core Information 🔹 Job Title: Marketing and Promotions Assistant 🔹 Company: HS Consulting Group 🔹 Location: Columbus, OH, United States 🔹 Job Type: Full-time, On-site 🔹 Category: Marketing & Sales 🔹 Date Posted: April 30, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site --- 🚀 Job Overview Key aspects of this role include: - Engaging with customers face-to-face to qualify leads and present tailored product solutions - Acting as a key point of contact for consumers, guiding them through promotional campaigns - Setting up branded displays and distributing promotional materials at events - Tracking marketing metrics and providing actionable recommendations to improve effectiveness - Collaborating with the Marketing and Promotions Assistant team to ensure smooth project execution ASSUMPTION: This role requires strong interpersonal skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. --- 📋 Key Responsibilities ✅ Customer Engagement: Engage with customers face-to-face, qualify leads, and present tailored product solutions that align with ongoing promotional campaigns. ✅ Campaign Management: Act as a key point of contact for consumers, guiding them through promotional campaigns and ensuring they select the best offers for their needs. ✅ Event Setup: Set up branded displays and distribute promotional materials at events, helping to drive brand awareness and increase product visibility in promotional campaigns. ✅ Data Analysis: Assist in tracking marketing metrics, consumer engagement, and reporting back to management with actionable recommendations to improve effectiveness. ✅ Team Collaboration: Work closely with the Marketing and Promotions Assistant team to ensure smooth execution of each project, meeting client expectations for promotional campaigns. ASSUMPTION: This role involves a mix of customer-facing tasks, event management, and data analysis, requiring a well-rounded skill set. --- 🎯 Required Qualifications Education: High school diploma or equivalent Experience: Previous experience in face-to-face customer experience, hospitality, or promotions is a plus but not required. Required Skills: - Strong communication skills - Excellent organizational abilities and attention to detail - Creative thinking and the ability to contribute new, innovative ideas - Willingness to work a flexible schedule, including weekends and evenings - Ability to stand or walk for extended periods to meet clients' needs Preferred Skills: - Previous experience in marketing, sales, or a related field - Proficiency in data analysis tools (e.g., Google Analytics) ASSUMPTION: While previous experience in marketing or promotions is not required, it would be beneficial for candidates to have some customer-facing or sales experience. --- 💰 Compensation & Benefits Salary Range: $28,000 - $35,000 per year (based on industry standards for entry-level marketing roles in Columbus, OH) Benefits: - On-the-job training and mentorship - Opportunities for career growth and advancement - A dynamic and creative work environment Working Hours: Full-time (40 hours/week), with a flexible schedule that may include weekends and evenings. ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Columbus, OH. Benefits may vary and should be confirmed with the employer. --- 📌 Applicant Insights 🔍 Company Context Industry: Marketing and promotions services Company Size: 2-10 employees Founded: 2005 (as HS Consulting Group Inc.) Company Description: - HS Consulting Group is a leading provider of marketing and promotional campaigns, working with top brands to drive brand growth and customer engagement. - The company values creativity, innovation, and strong customer relationships. - HS Consulting Group offers opportunities for career growth and development in a dynamic work environment. Company Specialties: - Marketing and promotions campaigns - Brand activation and event management - Customer engagement and lead qualification Company Website: hscgroupinc.net ASSUMPTION: HS Consulting Group is a small but growing company that focuses on providing high-quality marketing and promotional services to its clients. 📊 Role Analysis Career Level: Entry-level Reporting Structure: This role reports directly to the Marketing and Promotions Manager. Work Arrangement: On-site, with a flexible schedule that may include weekends and evenings. Growth Opportunities: - Opportunities for career advancement within the marketing and promotions team - Potential to take on more responsibilities and grow within the role ASSUMPTION: This role offers opportunities for career growth and development within the marketing and promotions team. 🌍 Location & Work Environment Office Type: On-site, with a casual and creative work environment Office Location(s): Columbus, OH Geographic Context: - Columbus, OH, is the state capital and the most populous city in Ohio. - The city offers a mix of urban and suburban living, with a vibrant arts and culture scene, as well as numerous outdoor recreation opportunities. Work Schedule: Full-time (40 hours/week), with a flexible schedule that may include weekends and evenings. ASSUMPTION: The work environment at HS Consulting Group is dynamic and creative, with a focus on collaboration and teamwork. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screening with the Marketing and Promotions Manager 3. In-person interview with the Marketing and Promotions Manager and a team member 4. Final decision and offer Key Assessment Areas: - Communication skills and ability to engage with customers - Problem-solving skills and adaptability - Creativity and innovation - Organizational abilities and attention to detail Application Tips: - Tailor your resume to highlight relevant skills and experiences, such as customer-facing roles, sales, or marketing experience. - Prepare examples of how you have successfully engaged with customers or contributed innovative ideas in previous roles. - Be ready to discuss your availability for flexible scheduling, including weekends and evenings. ATS Keywords: Customer engagement, lead qualification, promotional campaigns, event setup, marketing metrics, team collaboration, customer-facing skills, communication skills, organizational abilities, attention to detail, creative thinking, innovative ideas, flexible scheduling, problem-solving skills, adaptability. ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and application materials to highlight relevant skills and experiences. 🛠️ Tools & Technologies - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Data analysis tools (e.g., Google Analytics) - Event management software (e.g., Eventbrite, Cvent) ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements. 👔 Cultural Fit Considerations Company Values: - Creativity and innovation - Strong customer relationships - Collaboration and teamwork - Continuous learning and growth Work Style: - Dynamic and fast-paced environment - Collaborative and team-oriented culture - Focus on customer engagement and lead qualification - Opportunities for career growth and development Self-Assessment Questions: - How do you approach engaging with customers in a positive and professional manner? - Can you provide an example of a time when you contributed innovative ideas to enhance a project or strategy? - How do you balance the need for creativity and flexibility with the requirement for attention to detail and organized execution? ASSUMPTION: HS Consulting Group values candidates who are creative, adaptable, and committed to providing exceptional customer experiences. ⚠️ Potential Challenges - The role may require working weekends and evenings, which could impact work-life balance. - The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment. - The role involves a mix of customer-facing tasks, event management, and data analysis, which may require candidates to develop new skills or adapt existing ones. 📈 Similar Roles Comparison - Marketing Coordinator: This role is more focused on planning and executing marketing campaigns, while the Marketing and Promotions Assistant role is more customer-facing and event-focused. - Sales Representative: Both roles involve engaging with customers and qualifying leads, but the Marketing and Promotions Assistant role is more focused on promotional campaigns and brand activation. - Event Coordinator: This role is more focused on planning and executing events, while the Marketing and Promotions Assistant role involves setting up branded displays and distributing promotional materials at events, as well as other customer-facing and data analysis tasks. ASSUMPTION: While there are similarities between this role and other marketing and sales roles, the focus on promotional campaigns and brand activation sets it apart. 📝 Sample Projects - Product Launch Campaign: Assist in planning and executing a product launch campaign, including customer engagement, event setup, and data analysis. - Brand Awareness Campaign: Work with the team to develop and implement a brand awareness campaign, focusing on customer engagement and event management. - Customer Feedback Analysis: Analyze customer feedback data to identify trends and make data-driven recommendations to improve promotional campaigns and strategies. ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. ❓ Key Questions to Ask During Interview - Can you describe a typical day or week in this role? - How does the Marketing and Promotions Assistant team collaborate and support each other? - What opportunities are there for career growth and development within the marketing and promotions team? - How does the company support work-life balance for employees with flexible schedules? - What are the most challenging aspects of this role, and how can I best prepare for them? ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, as well as to demonstrate their interest and preparation for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume to highlight relevant skills and experiences, such as customer-facing roles, sales, or marketing experience. - Prepare examples of how you have successfully engaged with customers or contributed innovative ideas in previous roles. - Be ready to discuss your availability for flexible scheduling, including weekends and evenings. - Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.