Marketing and Promotions Assistant

📌 Core Information

🔹 Job Title: Marketing and Promotions Assistant

🔹 Company: West Lake Solutions

🔹 Location: Kyle, Texas

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with customers face-to-face to qualify leads and present tailored product solutions
• Acting as a key point of contact for consumers, guiding them through promotional campaigns
• Setting up branded displays and distributing promotional materials at events
• Tracking marketing metrics and reporting back to management with actionable recommendations
• Collaborating with the Marketing and Promotions Assistant team to ensure smooth project execution

ASSUMPTION: This role requires strong communication skills, a keen eye for detail, and the ability to excel in a fast-paced environment. Previous experience in customer-facing roles is a plus but not required.

📋 Key Responsibilities

✅ Engage with customers face-to-face, qualify leads, and present tailored product solutions that align with ongoing promotional campaigns

✅ Act as a key point of contact for consumers, guiding them through promotional campaigns and ensuring they select the best offers for their needs

✅ Set up branded displays and distribute promotional materials at events, helping to drive brand awareness and increase product visibility in promotional campaigns

✅ Assist in tracking marketing metrics, consumer engagement, and reporting back to management with actionable recommendations to improve effectiveness

✅ Work closely with the Marketing and Promotions Assistant team to ensure smooth execution of each project, meeting client expectations for promotional campaigns

ASSUMPTION: This role involves a significant amount of customer interaction and requires strong interpersonal skills. The ability to work well under pressure and manage multiple tasks is essential.

🎯 Required Qualifications

Education: High school Diploma or equivalent

Experience: Previous experience in face-to-face customer experience, hospitality, or promotions is a plus but not required

Required Skills:

• Strong communication skills and the ability to engage with customers in a positive, professional manner during promotional campaigns
• Excellent organizational abilities and a keen eye for detail
• Creative thinking and the ability to contribute new, innovative ideas to enhance promotional campaigns and strategies
• Willingness to work a flexible schedule, including weekends and evenings, and the ability to stand or walk for extended periods to meet clients' needs

Preferred Skills:

• Previous experience in marketing or promotions
• Bilingual or multilingual skills

ASSUMPTION: While previous experience in marketing or promotions is not required, it would be beneficial for candidates to have some understanding of promotional campaigns and customer engagement strategies.

💰 Compensation & Benefits

Salary Range: $25,000 - $35,000 per year (Based on industry standards for entry-level marketing roles in Kyle, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: Full-time (40 hours per week), with a flexible schedule that may include evenings and weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Kyle, Texas. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management. West Lake Solutions is a leading provider of marketing and promotional campaigns, focusing on transforming clients' businesses into market leaders.

Company Size: 11-50 employees. As a mid-sized company, West Lake Solutions offers a supportive work environment with opportunities for growth and development.

Founded: 2018. West Lake Solutions was founded with a mission to empower its team members with hands-on training, mentorship, and the freedom to think creatively.

Company Description:

• West Lake Solutions is committed to delivering high-quality marketing and promotional campaigns for its clients
• The company values creativity, innovation, and collaboration in its approach to promotional campaigns
• West Lake Solutions is dedicated to empowering its team members with the tools and training they need to succeed

Company Specialties:

• Marketing and promotional campaigns
• Customer engagement and lead qualification
• Event management and branding

Company Website: www.educosolution.com

ASSUMPTION: West Lake Solutions is a growing company with a strong focus on customer engagement and innovative promotional campaigns. The company's mid-sized structure allows for a supportive work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Entry-level. The Marketing and Promotions Assistant role is an excellent entry point for individuals looking to start their career in marketing or promotions.

Reporting Structure: The Marketing and Promotions Assistant will report directly to the Marketing and Promotions Manager.

Work Arrangement: On-site, with a flexible schedule that may include evenings and weekends. The role requires a willingness to work flexible hours to meet clients' needs.

Growth Opportunities:

• Advancement to Marketing and Promotions Coordinator or similar role
• Expansion of responsibilities to include event planning or campaign strategy development
• Opportunities to work on high-profile campaigns or with key clients

ASSUMPTION: The Marketing and Promotions Assistant role offers significant opportunities for growth and development within the company. With a strong performance, candidates may be able to advance to more senior roles or take on additional responsibilities.

🌍 Location & Work Environment

Office Type: On-site. The Marketing and Promotions Assistant role is based at West Lake Solutions' headquarters in Kyle, Texas.

Office Location(s): Kyle, Texas

Geographic Context:

• Kyle, Texas is a small city located in the Austin-San Antonio metropolitan area
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Kyle has a growing job market, with a diverse range of industries and employers

Work Schedule: Full-time (40 hours per week), with a flexible schedule that may include evenings and weekends. The role requires a willingness to work flexible hours to meet clients' needs.

ASSUMPTION: The on-site work arrangement allows for close collaboration and communication with team members and clients. The flexible schedule may require some evening and weekend work to meet clients' needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing and Promotions Manager to discuss qualifications and fit for the role
• Final interview with a panel of team members to assess cultural fit and team dynamics

Key Assessment Areas:

• Communication skills and ability to engage with customers
• Organizational abilities and attention to detail
• Creativity and problem-solving skills
• Adaptability and willingness to work flexible hours

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, such as customer-facing roles, marketing, or promotions
• Prepare examples of successful customer engagement or promotional campaigns to discuss during the interview
• Demonstrate your understanding of West Lake Solutions' mission and values, and how your skills and experiences align with the company's goals

ATS Keywords: Marketing, Promotions, Customer Engagement, Lead Qualification, Event Management, Branding, Communication Skills, Organizational Abilities, Creative Thinking, Flexible Schedule

ASSUMPTION: The interview process for the Marketing and Promotions Assistant role is designed to assess communication skills, cultural fit, and adaptability. Candidates should be prepared to discuss their relevant skills and experiences, as well as their understanding of West Lake Solutions' mission and values.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management software (e.g., Eventbrite, Cvent)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for the Marketing and Promotions Assistant role may vary depending on the specific needs of the company and its clients. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and engagement

Work Style:

• Fast-paced and dynamic
• Adaptable and flexible
• Customer-focused and results-driven

Self-Assessment Questions:

• How do your communication skills and customer engagement experiences align with the needs of this role?
• How do your creative thinking and problem-solving skills contribute to innovative promotional campaigns?
• How do your organizational abilities and attention to detail support the smooth execution of promotional campaigns?

ASSUMPTION: West Lake Solutions values creativity, innovation, and collaboration in its approach to promotional campaigns. Candidates should be able to demonstrate their alignment with these values and their ability to contribute to a positive work environment.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working flexible hours, including evenings and weekends, to meet clients' needs
• Adapting to changes in promotional campaigns or client requirements
• Dealing with challenging customer interactions or objections

ASSUMPTION: The Marketing and Promotions Assistant role may present challenges related to managing multiple tasks, working flexible hours, and adapting to changes. Candidates should be prepared to handle these challenges and demonstrate their ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Marketing and Promotions Assistant vs. Marketing Coordinator: The Marketing and Promotions Assistant role is more focused on customer engagement and event management, while the Marketing Coordinator role involves more strategic planning and campaign development.
• Marketing and Promotions Assistant vs. Sales Representative: The Marketing and Promotions Assistant role is focused on customer engagement and promotional campaigns, while the Sales Representative role involves direct sales and revenue generation.
• Marketing and Promotions Assistant vs. Event Planner: The Marketing and Promotions Assistant role involves event management as part of promotional campaigns, while the Event Planner role is focused solely on planning and executing events.

ASSUMPTION: The Marketing and Promotions Assistant role is distinct from other marketing and sales roles in its focus on customer engagement and event management. Candidates should understand the unique requirements and responsibilities of this role compared to similar positions.

📝 Sample Projects

• Planning and executing a promotional event for a new product launch
• Developing and implementing a customer engagement campaign to increase brand awareness
• Assisting in the tracking and analysis of marketing metrics to improve campaign effectiveness

ASSUMPTION: The Marketing and Promotions Assistant role involves a variety of projects and responsibilities, from event planning and customer engagement to campaign development and analysis. Candidates should be prepared to demonstrate their ability to handle a diverse range of tasks and projects.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the company's marketing and promotional campaigns?
• What are the most challenging aspects of this role, and how can I best prepare to handle them?
• How does the company support the professional development and growth of its Marketing and Promotions Assistants?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its promotional campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: The interview for the Marketing and Promotions Assistant role is an opportunity for candidates to learn more about the company's marketing and promotional campaigns, as well as the specific responsibilities and challenges of the role. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as customer-facing roles, marketing, or promotions
• Prepare a cover letter that explains your interest in the role and how your skills and experiences align with West Lake Solutions' mission and values
• Prepare examples of successful customer engagement or promotional campaigns to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.