Marketing and Promotions Assistant

📌 Core Information

🔹 Job Title: Marketing and Promotions Assistant

🔹 Company: West Lake Solutions

🔹 Location: Pflugerville, TX, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with customers face-to-face to qualify leads and present tailored product solutions
• Acting as a key point of contact for consumers, guiding them through promotional campaigns
• Setting up branded displays and distributing promotional materials at events
• Assisting in tracking marketing metrics and reporting back to management with actionable recommendations
• Working closely with the team to ensure smooth execution of each project, meeting client expectations

ASSUMPTION: This role involves a high level of customer interaction and requires strong communication skills. It also demands excellent organizational abilities and the capability to excel in a fast-paced environment.

📋 Key Responsibilities

✅ Engage with customers face-to-face, qualify leads, and present tailored product solutions that align with ongoing promotional campaigns

✅ Act as a key point of contact for consumers, guiding them through promotional campaigns and ensuring they select the best offers for their needs

✅ Set up branded displays and distribute promotional materials at events, helping to drive brand awareness and increase product visibility in promotional campaigns

✅ Assist in tracking marketing metrics, consumer engagement, and reporting back to management with actionable recommendations to improve effectiveness

✅ Work closely with the Marketing and Promotions Assistant team to ensure smooth execution of each project, meeting client expectations for promotional campaigns

ASSUMPTION: This role requires a high level of customer-facing skills and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

Education: High school Diploma or equivalent

Experience: Previous experience in face-to-face customer experience, hospitality, or promotions is a plus but not required

Required Skills:

• Strong communication skills and the ability to engage with customers in a positive, professional manner during promotional campaigns
• Excellent organizational abilities, a keen eye for detail, and the capability to excel in a fast-moving environment
• Creative thinking and the ability to contribute new, innovative ideas to enhance promotional campaigns and strategies with fellow Marketing and Promotions Assistants
• Willingness to work a flexible schedule, including weekends and evenings, and the ability to stand or walk for extended periods to meet clients' needs

Preferred Skills:

• Previous experience in marketing or promotions
• Bilingual or multilingual skills

ASSUMPTION: While previous experience in marketing or promotions is not required, it would be beneficial for candidates to have some understanding of promotional campaigns and customer engagement.

💰 Compensation & Benefits

Salary Range: $25,000 - $35,000 per year (Based on industry standards for entry-level marketing roles in the Austin, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time, 40 hours per week. Flexible scheduling, including weekends and evenings

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Austin, TX area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management. West Lake Solutions is a leading provider of marketing and promotional campaigns, focusing on transforming clients' businesses into market leaders.

Company Size: 11-50 employees. Working at West Lake Solutions offers a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: 2018. West Lake Solutions was founded with a mission to empower businesses through innovative marketing strategies and promotional campaigns.

Company Description:

• West Lake Solutions specializes in delivering free education to unemployed youth across the country through its Educo Academy program
• The company partners with industry-leading companies to provide income-earning opportunities to its students
• West Lake Solutions is committed to uplifting lives through sustainable education solutions

Company Specialties:

• Education

Company Website: www.educoacademy.co.za

ASSUMPTION: West Lake Solutions is a growing company with a strong focus on education and empowering its employees to think creatively and innovatively.

📊 Role Analysis

Career Level: Entry Level. This role is an excellent starting point for individuals interested in a career in marketing or promotions.

Reporting Structure: The Marketing and Promotions Assistant reports directly to the Marketing Manager.

Work Arrangement: On-site. This role requires working on-site at various events and locations, as well as in the office.

Growth Opportunities:

• Advancement to Marketing Coordinator or similar role
• Expansion into other areas of marketing or promotions
• Potential to work on high-profile campaigns and events

ASSUMPTION: This role offers numerous opportunities for growth and learning, particularly for individuals interested in a career in marketing or promotions.

🌍 Location & Work Environment

Office Type: Hybrid. While this role requires working on-site at various events and locations, the company also offers a flexible work environment with opportunities to work remotely.

Office Location(s): Pflugerville, TX, United States

Geographic Context:

• Pflugerville is a suburb of Austin, TX, with a population of approximately 60,000 people
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Pflugerville is known for its strong sense of community and family-friendly atmosphere

Work Schedule: Full-time, 40 hours per week. Flexible scheduling, including weekends and evenings

ASSUMPTION: The work environment at West Lake Solutions is dynamic and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills and customer engagement
• Organizational abilities and attention to detail
• Creativity and problem-solving skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your customer-facing experience and relevant skills
• Prepare examples of how you have successfully engaged with customers and contributed to promotional campaigns
• Demonstrate your understanding of the role and the company's mission during the interview

ATS Keywords: Marketing, Promotions, Customer Engagement, Relationship Building, Communication Skills, Organizational Abilities, Creative Thinking, Detail Orientation, Event Planning, Brand Awareness, Product Visibility, Marketing Metrics, Teamwork, Collaboration

ASSUMPTION: The application process at West Lake Solutions is designed to assess candidates' communication skills, customer engagement, and problem-solving abilities, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software
• Marketing automation tools
• Event planning and management software
• Data analysis and reporting tools

ASSUMPTION: The specific tools and technologies used by West Lake Solutions may vary depending on the project and client requirements.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with a team to achieve common goals?
• Do you have strong communication skills and the ability to engage with customers in a positive, professional manner?

ASSUMPTION: West Lake Solutions values employees who are innovative, collaborative, and adaptable, with strong communication skills and a customer-focused mindset.

⚠️ Potential Challenges

• Working flexible hours, including weekends and evenings
• Standing or walking for extended periods to meet clients' needs
• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to different work environments and client requirements

ASSUMPTION: While this role offers numerous opportunities for growth and learning, it also demands a high level of flexibility, adaptability, and customer-facing skills.

📈 Similar Roles Comparison

• Marketing Coordinator: Responsible for planning, executing, and analyzing marketing campaigns. Requires more experience and a broader skill set than the Marketing and Promotions Assistant role.
• Promotions Specialist: Focuses on creating and implementing promotional strategies to increase brand awareness and drive sales. This role may require more specialized knowledge of specific products or services.
• Event Coordinator: Plans and executes events, such as conferences, trade shows, and product launches. This role may require more experience in event planning and management than the Marketing and Promotions Assistant role.

ASSUMPTION: While these roles share some similarities with the Marketing and Promotions Assistant role, they also have distinct differences in terms of responsibilities, required skills, and career progression.

📝 Sample Projects

• Planning and executing a promotional campaign for a new product launch
• Creating and distributing promotional materials for an upcoming event
• Analyzing marketing metrics to identify trends and make data-driven recommendations for improving promotional campaigns

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in the Marketing and Promotions Assistant role at West Lake Solutions.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role contribute to the overall success of the marketing department and the company?
• What opportunities are there for growth and learning in this role?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer-facing experience and relevant skills
• Prepare examples of how you have successfully engaged with customers and contributed to promotional campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.