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Marketing and Public Relations Manager

Hilton
Full-time
On-site
Mauritius
🌐 Digital Marketing
πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing and Public Relations Manager
πŸ”Ή Company: Hilton
πŸ”Ή Location: Flic-en-Flac, Mauritius
πŸ”Ή Job Type: Full-Time
πŸ”Ή Category: Marketing & PR
πŸ”Ή Date Posted: July 7, 2025

πŸš€ Job Overview

Key aspects of this role include:

- Developing and implementing the annual hotel marketing and PR plan
- Managing media relations and overseeing promotional activities
- Ensuring brand compliance and driving commercial success
- Collaborating with cross-functional teams and external partners
- Managing and motivating a marketing and PR team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple work streams effectively.

πŸ“‹ Key Responsibilities

πŸ”Ή Business Function

- Develop, proactively manage, and implement the annual hotel marketing and PR plan
- Manage media relations, social media, internal communications, eCommerce, brand recognition, and loyalty marketing within budget guidelines
- Collaborate with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships, and HHonors teams
- Oversee the execution of marketing and PR initiatives, ensuring brand adherence and effectiveness
- Manage the rollout of marketing and PR initiatives to support the hotel in meeting its targets
- Manage the hotel's CRM and database requirements

- Managing Execution

- Achieve agreed performance goals and marketing and PR objectives of the role set out by the Line Manager
- Oversee all marketing and PR projects in line with resources and budget objectives
- Manage and execute local news or stories affecting hotel business and share across the region
- Be the marketing and PR representative in hotel commercial focus meetings and proactively identify revenue-driving opportunities with other key stakeholders
- Conduct continuous analysis of the competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
- Actively support the Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximized, and communicated across the organization
- Ensure full brand compliance across all marketing and PR initiatives on the hotel level
- Lead effective content management across all available channels, including the hotel website, OTAs, social media, mobile marketing, and partnership programs
- Conduct regular hotel marketing and PR audits to meet regional and global audit requirements
- Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops, and trade-shows
- Respond quickly and efficiently to all internal and external requests
- In liaison with corporate communications, manage communications connected with hotel crisis and any issues arising with the hotel
- Understand and champion Hilton's core values

- Developing Talent

- Create an effective marketing and PR team on property, fostering a productive team culture and encouraging career growth
- Encourage and motivate individuals to achieve key company and personal objectives and targets
- Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
- Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
- Highlight and encourage team members to participate in job-specific training opportunities and attend internal and external networking industry events

- Building Relationships

- Establish excellent open communication with all operational teams, i.e., GM, DBD, F&B, and other department heads throughout the region
- Develop and maintain good working relationships with various levels of Hilton’s personnel, including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty, and partnership teams
- Proactively develop and maintain effective working relationships with all external customers to include key members of the media, community organizations, local and municipal government officials, local industry organizations, as well as suppliers and agencies
- Excel at being an effective team player to all corporate, regional, and hotel level personnel by demonstrating a β€˜can do’ and customer-focused attitude, providing peer support, cross-functional, and across regions

πŸ“ˆ Applicant Insights

πŸ” Company Context

πŸ”Ή Industry: Hospitality
πŸ”Ή Company Size: 5,001-10,000 employees
πŸ”Ή Founded: 1919
πŸ”Ή Company Description: As the leading global hospitality company, Hilton spans the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision β€œto fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.
πŸ”Ή Company Specialties: Hospitality management, hotel operations, global brands, luxury travel, business travel, leisure travel

πŸ“Š Role Analysis

πŸ”Ή Career Level: Mid-career
πŸ”Ή Reporting Structure: Reports directly to the Line Manager, with potential cross-functional collaboration with various Hilton teams
πŸ”Ή Work Arrangement: On-site, full-time position with a hybrid work arrangement possible, depending on the Line Manager's discretion
πŸ”Ή Growth Opportunities: Potential career growth within Hilton's global network, including regional and corporate roles in marketing and PR

🌍 Location & Work Environment

πŸ”Ή Office Type: On-site hotel office
πŸ”Ή Office Location: Flic-en-Flac, Mauritius
πŸ”Ή Geographic Context: Flic-en-Flac is a coastal village on the west coast of Mauritius, known for its beautiful beaches and tourist attractions. The hotel is located in a prime beachfront location, offering a tropical work environment.
πŸ”Ή Work Schedule: Full-time, Monday to Friday, with occasional weekend and evening work required to support hotel events and promotions

πŸ’Ό Interview & Application Insights

πŸ”Ή Typical Process: Initial phone or video screening, followed by on-site or virtual interviews with the Line Manager and other key stakeholders. Final round may include a presentation or case study.
πŸ”Ή Key Assessment Areas: Marketing and PR strategy development, team management, communication skills, problem-solving, and cultural fit.
πŸ”Ή Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and PR experience, skills, and achievements.
- Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving skills.
- Research Hilton's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its marketing strategies.

πŸ› οΈ Tools & Technologies

πŸ”Ή Microsoft Office Suite (Word, Excel, PowerPoint)
πŸ”Ή Customer Relationship Management (CRM) software
πŸ”Ή Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
πŸ”Ή Marketing automation tools (e.g., Mailchimp, Hootsuite)
πŸ”Ή Project management tools (e.g., Asana, Trello)
πŸ”Ή Analytics tools (e.g., Google Analytics, social media analytics)

πŸ‘” Cultural Fit Considerations

πŸ”Ή Company Values:
- Hospitality: We're passionate about delivering exceptional guest experiences.
- Integrity: We do the right thing, all the time.
- Leadership: We're leaders in our industry and in our communities.
- Teamwork: We're team players in everything we do.
- Ownership: We're the owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.

πŸ”Ή Work Style:
- Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration.
- Results-driven and focused on achieving key performance indicators (KPIs) and driving commercial success.
- Adaptable and responsive to changing priorities and market trends.
- Customer-focused, with a strong commitment to delivering exceptional guest experiences.

⚠️ Potential Challenges

πŸ”Ή Role-Specific Challenges:
- Managing multiple work streams and prioritizing tasks effectively.
- Balancing the demands of marketing and PR activities with day-to-day operational responsibilities.
- Collaborating with various internal and external stakeholders to execute marketing and PR initiatives.

πŸ”Ή Company-Specific Challenges:
- Working in a large, global organization with diverse teams and cultures.
- Adapting to Hilton's unique brand guidelines and marketing standards.
- Navigating Hilton's complex organizational structure and decision-making processes.

πŸ“ˆ Similar Roles Comparison

πŸ”Ή How this role differs from related positions:
- Focus on hotel-level marketing and PR strategy development and execution.
- Collaboration with regional and corporate marketing teams to align hotel-level initiatives with global brand strategies.
- Management of a dedicated marketing and PR team, fostering a productive team culture, and driving career growth.

πŸ”Ή Industry-specific context:
- The hospitality industry is dynamic and competitive, with a constant need to innovate and adapt marketing strategies to reach target audiences.
- Successful marketing and PR professionals in the hospitality industry must be well-versed in digital marketing trends and social media strategies.

πŸ“ Sample Projects

πŸ”Ή Project examples specific to this role:
- Developing and implementing a successful social media strategy to increase engagement and grow followers.
- Managing a hotel-level crisis communication plan and executing it effectively during a hotel emergency.
- Coordinating a hotel-wide marketing campaign to promote a new restaurant or spa facility.

πŸ”Ή Project examples specific to this industry:
- Launching a new hotel brand or rebranding an existing property to enhance its market position.
- Executing a targeted marketing campaign to attract a specific segment of travelers (e.g., business travelers, families, or couples).

❓ Key Questions to Ask During Interview

πŸ”Ή Questions specific to role responsibilities:
- How would you prioritize marketing and PR tasks to ensure the hotel meets its business targets?
- Can you describe a time when you had to manage a marketing or PR crisis, and how did you handle it?

πŸ”Ή Questions specific to team structure:
- How do you approach managing and motivating a marketing and PR team to achieve key performance indicators (KPIs)?
- Can you provide an example of a time when you had to develop and implement a team-building initiative to improve team morale and productivity?

πŸ”Ή Questions specific to company culture:
- How do you ensure that Hilton's core values are reflected in your marketing and PR strategies?
- Can you describe a time when you had to adapt your marketing approach to align with Hilton's unique brand guidelines and standards?

πŸ“Œ Next Steps for Applicants

To apply for this position:

1. Submit your application through the [Application URL](https://jobs.hilton.com/us/en/job/HOT0BRBP/Marketing-and-Public-Relations-Manager).
2. Tailor your resume and cover letter to highlight relevant marketing and PR experience, skills, and achievements.
3. Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving skills.
4. Research Hilton's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its marketing strategies.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.