Marketing and Sales Coordinator

📌 Core Information

🔹 Job Title: Marketing and Sales Coordinator

🔹 Company: Alphabe Insight Inc

🔹 Location: Dayton, Ohio, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Coordinating marketing and sales efforts to ensure alignment and efficiency
• Assisting in the execution of marketing strategies to enhance brand awareness
• Conducting market research to inform business decisions and strategies
• Supporting sales team initiatives to drive customer acquisition and retention

ASSUMPTION: This role supports both marketing and sales functions, indicating a dual focus on strategic marketing and direct sales support. The role likely involves a combination of strategic planning and day-to-day operational tasks.

📋 Key Responsibilities

✅ Assist in developing and executing marketing strategies to drive brand awareness and sales

✅ Coordinate marketing campaigns, including content creation, promotional materials, and event planning

✅ Conduct market research and analyze industry trends to support business decisions

✅ Collaborate with the sales team to generate leads and support customer acquisition efforts

✅ Track and report on marketing and sales performance metrics

✅ Assist in managing client relationships and addressing inquiries in a timely manner

✅ Maintain marketing and sales databases, ensuring accuracy and efficiency

✅ Support administrative tasks related to marketing and sales operations

ASSUMPTION: The responsibilities suggest a significant emphasis on collaboration and communication within teams, as well as strong data management skills for maintaining databases and tracking metrics.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field preferred

Experience: Proven experience in marketing, sales, or a related field (0-2 years)

Required Skills:

• Strong organizational and project management skills
• Excellent communication and analytical abilities
• Proficiency in Microsoft Office Suite and marketing-related tools
• Strong problem-solving skills and attention to detail

Preferred Skills:

• Ability to work independently and as part of a team
• Familiarity with market research methodologies and tools

ASSUMPTION: The role likely involves standard office software proficiency as well as specific marketing tools, which are common in this field to manage campaigns and data.

💰 Compensation & Benefits

Salary Range: Competitive salary (not specified)

Benefits:

• Career growth and advancement opportunities
• Health and wellness benefits
• Paid time off and holidays
• Supportive and collaborative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The competitive salary implies that the compensation aligns with industry standards for entry-level or intermediate roles in marketing and sales coordination.

📌 Applicant Insights

🔍 Company Context

Industry: The company operates within the Public Relations and Communications Services industry, focusing on innovative storytelling and brand connections.

Company Size: 51-200 employees, which suggests a medium-sized organization likely offering a dynamic and varied work environment.

Founded: 2019, indicating a relatively young company with room for growth and innovation.

Company Description:

• Dynamic team of storytellers and trendsetters
• Focus on revolutionizing brand-audience connections
• Emphasis on creativity and strategic thinking

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: The young age of the company and its PR focus suggest potential growth and innovation opportunities in its marketing practices.

📊 Role Analysis

Career Level: Entry-level to mid-level, with an expectation for candidates to develop quickly.

Reporting Structure: Likely reports to a Marketing Manager or Sales Lead, given the coordination nature of the role.

Work Arrangement: Fully on-site, promoting collaborative work and direct team interactions.

Growth Opportunities:

• Potential for role expansion into senior marketing roles
• Opportunities to lead future projects
• Exposure to various facets of marketing and sales operations

ASSUMPTION: The role provides a foundation for personal and professional development, with pathways to higher roles based on performance and company growth.

🌍 Location & Work Environment

Office Type: Creative and collaborative workspace typical for marketing agencies

Office Location(s): Dayton, Ohio, which might have a blend of both suburban and urban office dynamics.

Geographic Context:

• Dayton is known for its aviation history and strong entrepreneurial climate
• Centrally located within the Midwest, offering logistics advantages
• Moderate cost of living compared to larger metropolitan areas

Work Schedule: Standard Monday to Friday, with possible need for flexibility during events or peak campaign times

ASSUMPTION: The role's on-site requirement suggests a team-oriented day-to-day workflow, which benefits from the close proximity of colleagues in the work environment.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with HR
• Technical and behavioral interviews
• Final interview with department heads

Key Assessment Areas:

• Communication and presentation skills
• Analytical thinking and problem-solving abilities
• Teamwork and collaboration potential

Application Tips:

• Highlight experiences in both marketing and sales
• Demonstrate examples of successful campaign coordination
• Prepare concrete cases of meeting business objectives through strategic initiatives

ATS Keywords: Marketing, Sales, Campaign Management, Coordination, Analytics

ASSUMPTION: Given the dual nature of the role, applicants should prepare to discuss not only their individual achievements but also how they contributed to team successes.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM platforms (e.g., Salesforce)

ASSUMPTION: The role likely requires basic to intermediate skills in marketing and sales platforms, aligning with the ongoing trend towards digital integration in these fields.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in storytelling
• Commitment to authenticity and strategic thinking
• Collaboration and passion for transformative results

Work Style:

• Open to new ideas and creative problem-solving
• Strong emphasis on teamwork and collective achievements
• Encouragement of personal development and autonomy

Self-Assessment Questions:

• How do you handle multiple projects with tight deadlines?
• Can you provide an example of a successful campaign you managed?
• How do you ensure alignment between marketing and sales strategies?

ASSUMPTION: The company's emphasis on creativity suggests a work environment that values innovative ideas, making it ideal for employees who thrive in dynamic settings.

⚠️ Potential Challenges

• Balancing concurrent projects across multiple teams
• Staying updated with rapid industry changes
• Ensuring data accuracy and consistency in reporting
• Managing client expectations while supporting sales initiatives

ASSUMPTION: The dual demands of marketing and sales can pose challenges in prioritizing tasks and aligning objectives across functions.

📈 Similar Roles Comparison

• Similar responsibilities to roles in smaller agencies with broader scopes
• Potential for quicker role advancement compared to larger firms
• Higher chances for creative input in campaigns than in strictly corporate environments

ASSUMPTION: Compared to large companies where roles can be more siloed, this position offers a comprehensive experience across different aspects of marketing and sales.

📝 Sample Projects

• Coordinating a cross-promotion campaign with key partners
• Executing a regional marketing strategy to enhance brand visibility
• Developing promotional materials for a new product launch

ASSUMPTION: The reference projects hint at significant involvement in a variety of campaign types, offering broad exposure to campaign development and execution.

❓ Key Questions to Ask During Interview

• What are the primary goals for the marketing and sales team this year?
• How does the company envision the evolution of the coordinator role?
• What cross-department collaborations are common at Signal Tru Brand?
• How does the company measure success in this role?
• What opportunities are there for professional growth and development?

ASSUMPTION: These questions are aimed at understanding both short-term expectations and long-term career growth potential within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing and sales experience
• Tailor your cover letter to reflect understanding of the company's storytelling approach
• Prepare for potential screening calls within a week of application
• Follow up after interviews by thanking interviewers and reiterating your interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.