📌 Core Information
🔹 Job Title: Marketing and Strategic Storytelling Manager, Social Impact
🔹 Company: NetApp, Inc.
🔹 Location: San Jose, California, United States (On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic storytelling and content creation across various channels to highlight data and AI for good.
- Managing complex projects, events, and awards to elevate purpose-driven innovation.
- Building strong relationships with clients and partners to drive impact and align with business vision and strategy.
- Collaborating across teams to amplify customer and partner success.
ASSUMPTION: This role requires a high level of creativity, project management, and stakeholder engagement to effectively communicate NetApp's social impact initiatives.
📋 Key Responsibilities
✅ Lead strategic storytelling and content creation across web, video, social, and written channels to highlight data and AI for good.
✅ Own project management of campaigns, videos, events, websites, and awards to ensure timelines, reviews, and deliverables are executed smoothly.
✅ Plan and execute field marketing and volunteer events aligned with NetApp's social impact goals.
✅ Maintain and update internal/external websites and contribute to the annual ESG report and other impact communications.
✅ Accountable for the delivery of technical and business process design and roadmaps.
✅ Manage portfolio prioritization and approval to launch products through all stages.
✅ Manage short, medium, and long-term planning horizons concurrently.
✅ Lead change, deal with ambiguity, and provide creative solutions.
ASSUMPTION: This role involves a mix of creative, project management, and strategic responsibilities, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Experience: 8+ years in marketing, communications, customer advocacy, or cause marketing.
Required Skills:
- Strong writing and editing skills with the ability to craft clear, inspiring content.
- Proven ability to manage multiple complex projects with attention to detail.
- Experience leading events and managing vendors/creative partners.
- Strong digital fluency across web, social, and content platforms (Microsoft Suite, SharePoint, Teams, etc.).
Preferred Skills:
- Experience in the tech industry or with data and AI technologies.
- Familiarity with ESG reporting and sustainability initiatives.
ASSUMPTION: While not explicitly stated, experience in the tech industry or with data and AI technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 8+ years of experience in the tech industry)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (Flexible, depending on the role and team)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the tech industry. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: NetApp operates in the software development industry, focusing on network storage, cloud computing, and data management solutions.
Company Size: NetApp is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: 1992, with a rich history in data storage and management technologies.
Company Description:
- NetApp is a leading data infrastructure company that helps organizations store, manage, and protect their data.
- The company offers a range of products and services, including flash storage, cloud storage, and data management software.
- NetApp is committed to driving social impact through its data and AI technologies.
Company Specialties:
- Network storage
- Cloud computing
- Storage efficiency
- Information management
- Data storage
- Hybrid cloud
Company Website: www.netapp.com
ASSUMPTION: NetApp's focus on data and AI technologies makes it an ideal fit for a candidate with experience in these areas.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, project management, and leadership skills.
Reporting Structure: This role reports directly to the Director of Social Impact.
Work Arrangement: This role is on-site, with the possibility of hybrid work arrangements. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Potential to grow within the Social Impact team or explore other opportunities within NetApp.
- Chance to work on high-impact projects and gain exposure to various aspects of the business.
- Opportunities for professional development and skill-building through NetApp's training programs.
ASSUMPTION: Given NetApp's size and diverse offerings, there are ample opportunities for growth and career development within the company.
🌍 Location & Work Environment
Office Type: NetApp's headquarters is in San Jose, California, with a modern, collaborative work environment.
Office Location(s): San Jose, California, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
- The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (Flexible, depending on the role and team)
ASSUMPTION: While the role is on-site, NetApp may consider hybrid or remote work arrangements for the right candidate, depending on the team's needs and the individual's preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Case study or project presentation
- Final interview with the director or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Project management skills and attention to detail
- Communication and interpersonal skills
- Alignment with NetApp's mission and values
Application Tips:
- Highlight your experience with data and AI technologies, as well as your ability to manage complex projects and events.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare a portfolio or examples of your work that demonstrate your writing, editing, and storytelling skills.
- Research NetApp's social impact initiatives and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing, Strategic Storytelling, Project Management, Content Creation, Event Management, Customer Advocacy, Cause Marketing, Writing, Editing, Digital Fluency, Collaboration, Creative Solutions, Social Impact, Data and AI, Communication, Volunteer Events
ASSUMPTION: NetApp uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- SharePoint
- Teams
- Social media platforms (LinkedIn, Twitter, Facebook)
- Content management systems (CMS)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation Never Stops
- Execution Focused
- One NetApp
- Act with Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on execution
- Committed to NetApp's mission and values
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and open to change, even in the face of ambiguity?
- Are you results-driven and focused on execution, with a strong attention to detail?
- Are you committed to NetApp's mission and values, and passionate about driving social impact through data and AI technologies?
ASSUMPTION: NetApp values candidates who are a strong cultural fit, with a collaborative work style and a commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple complex projects and events simultaneously may require strong time management and organizational skills.
- Working in a large company may present challenges in terms of communication and collaboration across teams.
- The role may require occasional travel for events and conferences.
- The role is on-site, which may not be suitable for candidates who prefer remote or hybrid work arrangements.
ASSUMPTION: While these challenges exist, NetApp provides ample resources and support to help employees succeed in their roles.
📈 Similar Roles Comparison
- This role is unique in its focus on social impact and strategic storytelling within the tech industry.
- Compared to related roles, this position requires a strong blend of creative, project management, and strategic skills.
- Career progression may involve moving into a senior marketing role or exploring other opportunities within NetApp's Social Impact team or broader organization.
ASSUMPTION: While this role is unique, it offers a strong foundation for a career in marketing, communications, or social impact within the tech industry.
📝 Sample Projects
- Developing a comprehensive content strategy to highlight NetApp's social impact initiatives across various channels.
- Managing the planning and execution of NetApp's annual Social Impact Summit, featuring keynote speakers, panel discussions, and networking events.
- Collaborating with NetApp's product teams to create compelling customer success stories that showcase the impact of their data and AI technologies on social and environmental challenges.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most significant challenges facing the Social Impact team, and how can this role help address them?
- How does NetApp support work-life balance for employees in this role?
- What opportunities are there for professional development and growth within the Social Impact team or broader organization?
- How does NetApp measure the success of its social impact initiatives, and how will this role contribute to those efforts?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare a portfolio or examples of your work that demonstrate your writing, editing, and storytelling skills.
- Research NetApp's social impact initiatives and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
