📌 Core Information
🔹 Job Title: Marketing Apprentice - OVO
🔹 Company: Sony Music Entertainment Canada
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Internship
🔹 Category: Music Industry
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in product-managing album releases and single releases
- Supporting Project Managers in creating marketing plans and managing artist rollouts
- Ensuring effective execution of go-to market plans to generate fan engagement and revenue
- Working cross-functionally with A&R and Digital teams
- Providing creative input on promotional and marketing ideas
- Gathering results to deliver post-rollout analyses of executed campaigns
- Managing highly sensitive, confidential information with discretion
ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking to break into the music industry. It offers a unique opportunity to gain hands-on experience in marketing and project management within a renowned record label.
📋 Key Responsibilities
✅ Assist in product-managing album releases and accompanying single releases
✅ Support Project Managers in creating marketing plans and managing artist rollouts
✅ Ensure effective execution of go-to market plans to generate fan engagement, earned media, and incremental revenue
✅ Work cross-functionally with A&R and Digital teams to ensure projects are completed on time and to the highest quality
✅ Give creative input on production and ideation of promotional/marketing ideas
✅ Gather results with fellow team members to deliver post-rollout analyses of executed campaigns
✅ Manage highly sensitive, confidential information with the highest level of discretion
ASSUMPTION: The role requires a strong work ethic, excellent organization skills, attention to detail, and strong communication skills. Previous experience in the music industry is preferred but not required.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Business, or a related field
Experience: Previous experience in the music industry is preferred but not required
Required Skills:
- Strong work ethic and organization skills with a sense of urgency
- Great communication, oral, and written skills
- Proactive, passionate, and driven to learn about all aspects of the music industry
- Strong computer skills - proficient in Word, Excel, PowerPoint, and Outlook
Preferred Skills:
- Previous experience working in the music industry
- Familiarity with music marketing trends and strategies
ASSUMPTION: The ideal candidate is a highly motivated, detail-oriented individual with a passion for music and a strong desire to learn and grow within the industry.
💰 Compensation & Benefits
Salary Range: CAD 25,000 - 35,000 per year (based on industry standards for entry-level marketing roles in Toronto)
Benefits:
- Health and dental group insurance
- Life insurance
- Short and long-term disability plans
- Group RRSP pension program
- Tuition reimbursement
- Health and lifestyle benefit plan
- EAP program
- Time off over winter break
Working Hours: Full-time (40 hours per week) with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Toronto. The benefits package is comprehensive and designed to support the well-being and professional growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Sony Music Entertainment is a leading global music and entertainment company, operating in over 70 countries and supporting a diverse roster of international superstars, developing artists, and independent labels.
Company Size: Sony Music Entertainment Canada is part of a large, global organization with over 8,800 employees worldwide. This size offers opportunities for growth, collaboration, and exposure to various aspects of the music industry.
Founded: Sony Music Entertainment was founded in 1929 and has since played a pioneering role in music history, from the invention of the flat disc record to the digital age.
Company Description:
- At Sony Music Entertainment, we fuel the creative journey, supporting artists and visionary creators in pushing creative boundaries and reaching new audiences.
- We embrace new business models, employ breakthrough tools, and provide powerful insights to help our artists succeed in the ever-evolving music landscape.
- Our commitment to artistic integrity, transparency, and entrepreneurship drives our approach to the music industry.
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- and A&R
Company Website: Sony Music Entertainment
ASSUMPTION: Sony Music Entertainment's extensive history, global presence, and commitment to innovation make it an attractive place for aspiring music professionals to launch their careers.
📊 Role Analysis
Career Level: Entry-level (Marketing Apprentice)
Reporting Structure: The Marketing Apprentice will report directly to the Project Managers within the Marketing department.
Work Arrangement: This is an on-site role based in Toronto, Ontario, Canada. However, some flexibility may be available for remote work depending on the project and team needs.
Growth Opportunities:
- Gain hands-on experience in marketing and project management within a renowned record label
- Work cross-functionally with various teams to develop a well-rounded understanding of the music industry
- Potential for full-time employment upon completion of the apprenticeship, based on performance and business needs
ASSUMPTION: This role offers a unique opportunity for recent graduates or early-career professionals to gain valuable experience in the music industry and potentially secure a full-time position with the company.
🌍 Location & Work Environment
Office Type: Modern office environment designed for employee empowerment and collaboration
Office Location(s): 150 Ferrand Dr, Toronto, Ontario M3C 3E5, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse cultural scene, vibrant nightlife, and numerous entertainment options.
- The city is home to a thriving music industry, with numerous record labels, studios, and live music venues.
- Toronto's multicultural population and vibrant arts scene make it an exciting place to live and work.
Work Schedule: Full-time (40 hours per week) with flexible hours based on project needs
ASSUMPTION: The modern office environment and flexible work schedule contribute to a positive work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing department
- Final decision and offer
Key Assessment Areas:
- Communication skills (both written and verbal)
- Organization skills and attention to detail
- Understanding of the music industry and marketing trends
- Proactivity and initiative
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for music and the music industry in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, teamwork, and adaptability
- Research the company and its artists to show your enthusiasm and understanding of their roster
ATS Keywords: Marketing, Apprentice, OVO, Sony Music Entertainment, Toronto, Music Industry, Project Management, Marketing Plans, Fan Engagement, Revenue Generation
ASSUMPTION: The application process for this role is competitive, and demonstrating a strong understanding of the music industry and the company's roster will help applicants stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media management tools (e.g., Hootsuite, Buffer)
- Music industry-specific software (e.g., Nielsen/MRC Data, BuzzAngle Music, Next Big Sound)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The company will provide training and support to help the Marketing Apprentice develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Artistic integrity
- Transparency
- Entrepreneurship
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Adaptability and flexibility
- Strong work ethic and attention to detail
- Passion for music and the music industry
Self-Assessment Questions:
- How do your personal values align with the company's values?
- How do you handle working in a fast-paced, dynamic environment?
- How do you approach cross-functional teamwork and collaboration?
- How do you demonstrate adaptability and flexibility in your work?
- How do you maintain a strong work ethic and attention to detail in a creative and ever-changing industry?
ASSUMPTION: Applicants who share Sony Music Entertainment's values and thrive in a fast-paced, collaborative environment will be most successful in this role.
⚠️ Potential Challenges
- Managing highly sensitive, confidential information requires a high level of discretion and trustworthiness
- Working in the music industry can be unpredictable and demanding, with long hours and tight deadlines during album release cycles
- The competitive nature of the music industry may present challenges in securing full-time employment upon completion of the apprenticeship
- Navigating a large, global organization may require additional effort to build relationships and network effectively
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to navigate them successfully in their role as Marketing Apprentice.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and project management within a record label, offering a rare opportunity for hands-on experience in the music industry
- Compared to other marketing roles, this position provides exposure to the creative and artistic aspects of the music industry, as well as the business and strategic sides
- Career progression in this role may lead to positions such as Marketing Coordinator, Marketing Manager, or even Artist Manager within the record label or music industry
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the music industry.
📝 Sample Projects
- Developing and executing a marketing plan for an upcoming album release, including social media campaigns, press releases, and event planning
- Collaborating with the A&R department to identify and secure features or collaborations for an artist's upcoming project
- Assisting in the creation and distribution of promotional materials, such as posters, flyers, and digital advertisements
- Analyzing campaign performance data and providing insights to inform future marketing strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Apprentice in this role.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a Marketing Apprentice?
- How does this role fit into the overall structure of the Marketing department and the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for growth and development within the company, particularly for someone in an entry-level position?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, teamwork, and adaptability
- Research the company and its artists to show your enthusiasm and understanding of their roster
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
