Marketing Art Lead

📌 Core Information

🔹 Job Title: Marketing Art Lead

🔹 Company: Moon Active

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time, Hybrid

🔹 Category: Computer Games

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Spearheading the creative direction of playable ads for performance marketing and user acquisition
• Providing strong artistic guidance and mentorship to a team of designers and animators
• Driving creative ideation using traditional graphic tools and AI to generate visual concepts
• Overseeing teams of artists to ensure all playable ads visuals meet Moon Active’s quality standards
• Collaborating across the company to ensure seamless coordination and communication

ASSUMPTION: This role requires a high level of creativity, leadership, and technical proficiency in graphic design and AI tools. It also demands strong communication skills and the ability to manage multiple projects concurrently.

📋 Key Responsibilities

✅ Provide strong artistic guidance and mentorship to a world-class team of designers and animators

✅ Develop and write artistic requirements for Moon Active’s playable ads, analyzing market trends, competitor strategies, and player data

✅ Drive creative ideation using traditional graphic tools and AI to generate a wide array of visual concepts, mockups, and storyboards

✅ Provide constructive feedback on creative assets, guiding the team on aesthetic and engagement improvements

✅ Oversee teams of top-tier in-house and freelance artists across all media types, ensuring all playable ads visuals meet and elevate Moon Active’s distinguished quality standards

✅ Demonstrate exceptional communication and self-motivation to ensure seamless coordination and collaboration across the company

ASSUMPTION: This role involves a high degree of creativity and requires the ability to manage and mentor a team, as well as collaborate effectively with other departments.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field (or equivalent experience)

Experience: At least 3 years of experience leading a team of artists within a mobile game studio

Required Skills:

• Proficient in industry-standard graphic and 3D tools such as Adobe Creative Suite, Blender, or equivalent
• Hands-on experience with AI tools for creative ideation, mockup generation, and workflow optimization
• Solid understanding of casual mobile games mechanics, UX & UI, animation, color theory, composition, typography, and diverse graphic styles
• Ability to research, recommend, direct, and manage appropriate vendors and freelance artists
• Ability to manage multiple projects concurrently while meeting evolving deadlines and priorities

Preferred Skills:

• Experience in leading mobile game projects

ASSUMPTION: Candidates should have a strong portfolio demonstrating their artistic skills and leadership capabilities. Experience with AI tools for creative ideation is highly desirable, as is a deep understanding of casual mobile game mechanics.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪450,000 per year (approximately $72,000 - $129,000 USD), based on industry standards for a Marketing Art Lead with 5-10 years of experience in the Tel Aviv area.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely one or two days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits may also vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Moon Active is a rapidly growing mobile game company, providing entertainment to millions of active users across the globe. They specialize in casual mobile games and have a strong focus on performance marketing and user acquisition.

Company Size: Moon Active has 1,001-5,000 employees, making it a mid-sized company with a dynamic and collaborative work environment.

Founded: Moon Active was founded in 2011 and has since grown to become one of the world’s fastest-growing mobile game companies.

Company Description:

• Moon Active is committed to producing engaging entertainment that is enjoyed by players across the universe
• The company fosters a culture of creativity, collaboration, and continuous learning
• Moon Active is headquartered in the heart of Tel Aviv, with additional offices in Kyiv, Warsaw, London, Bucharest, Istanbul, and Bangkok

Company Specialties:

• Casual mobile games
• Performance marketing
• User acquisition
• Art direction
• Game development

Company Website: http://www.moonactive.com

ASSUMPTION: Moon Active is a fast-paced, innovative company that values creativity, collaboration, and continuous learning. They offer a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in the field of graphic design and art direction for mobile games.

Reporting Structure: The Marketing Art Lead reports directly to the Head of Marketing and works closely with the Art Director, Game Designers, and other stakeholders across the company.

Work Arrangement: This role is offered on a hybrid basis, with employees working on-site at the Tel Aviv headquarters for three days per week and remotely for two days per week.

Growth Opportunities:

• Advancement to a leadership role within the Art Department or the Marketing Department
• Expansion of responsibilities to include oversight of additional game titles or marketing campaigns
• Opportunities to work on high-profile projects and collaborate with industry-leading partners

ASSUMPTION: This role offers significant opportunities for professional growth and development, as well as the chance to work on high-profile projects and collaborate with industry-leading partners.

🌍 Location & Work Environment

Office Type: Moon Active’s headquarters is located in the Vitania Tower, Floor 34, HaHarash St 20, Tel Aviv-Yafo. The office features a modern, collaborative work environment with state-of-the-art technology and amenities.

Office Location(s): Tel Aviv-Yafo, Tel Aviv, Israel

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The city offers a wide range of cultural attractions, including museums, theaters, and music venues
• Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: The work schedule for this role is typically Monday through Friday, with flexible hours and the option to work remotely one or two days per week.

ASSUMPTION: Tel Aviv is a dynamic, multicultural city with a thriving tech industry and a high quality of life. The work environment at Moon Active is modern, collaborative, and equipped with state-of-the-art technology and amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Art test or portfolio review to evaluate artistic skills and creativity
• On-site or virtual interview with the hiring manager and other stakeholders
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Artistic skills and creativity
• Leadership and mentoring abilities
• Communication and collaboration skills
• Problem-solving and project management skills
• Cultural fit and alignment with Moon Active’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your artistic skills and leadership abilities
• Prepare for the art test or portfolio review by selecting your most impressive and relevant pieces
• Research Moon Active and the mobile gaming industry to demonstrate your knowledge and enthusiasm
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Marketing Art Lead, Graphic Design, AI Tools, Mobile Game Mechanics, UX/UI, Art Direction, Performance Marketing, User Acquisition, Team Leadership, Project Management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their artistic skills, leadership abilities, and cultural fit with Moon Active. Tailoring their application materials and preparing for the interview process is essential for success.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Blender or other 3D modeling software
• AI tools for creative ideation and mockup generation (Midjourney, DALL-E, etc.)
• Project management tools (Asana, Trello, Jira, etc.)
• Communication and collaboration tools (Slack, Microsoft Teams, Google Workspace, etc.)

ASSUMPTION: Candidates should be proficient in industry-standard graphic and 3D tools, as well as AI tools for creative ideation and workflow optimization. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and results-driven
• Customer focus and user-centric

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects concurrently?
• Are you comfortable using AI tools for creative ideation and workflow optimization?
• Do you have strong leadership and mentoring abilities, with a proven track record of driving results and fostering a culture of creativity and collaboration?

ASSUMPTION: Candidates should assess their fit with Moon Active’s values and work style, as well as their comfort with using AI tools and working in a dynamic, fast-paced environment. Strong leadership and mentoring abilities are essential for success in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects concurrently and meet evolving deadlines
• The use of AI tools for creative ideation may present a learning curve for candidates with less experience in this area
• The competitive nature of the mobile gaming industry may require candidates to stay up-to-date with market trends and competitor strategies
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

ASSUMPTION: Candidates should be prepared to manage multiple projects concurrently, adapt to a fast-paced environment, and stay up-to-date with market trends and competitor strategies. They should also be comfortable with a hybrid work arrangement and willing to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Art Director or Creative Director in a mobile gaming company, but with a focus on performance marketing and user acquisition
• Unlike other art leadership roles, this role requires a strong understanding of casual mobile game mechanics and a proven track record of driving results in a fast-paced, dynamic environment
• This role offers significant opportunities for professional growth and development, as well as the chance to work on high-profile projects and collaborate with industry-leading partners

ASSUMPTION: Candidates should compare this role to similar art leadership roles in the mobile gaming industry, but be aware of the unique focus on performance marketing and user acquisition, as well as the fast-paced, dynamic nature of the role.

📝 Sample Projects

• Developing a series of playable ads for a new casual mobile game, using AI tools to generate a wide array of visual concepts and mockups
• Overseeing a team of artists to create a cohesive visual style for a marketing campaign, ensuring all assets meet and elevate Moon Active’s distinguished quality standards
• Collaborating with game designers and other stakeholders to develop artistic requirements for a new game title, analyzing market trends, competitor strategies, and player data to inform the creative direction

ASSUMPTION: Candidates should be prepared to provide examples of their artistic skills and leadership abilities, as well as their experience with AI tools and their understanding of casual mobile game mechanics.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall organization?
• What are the biggest challenges facing the Marketing Department and how can this role help address them?
• How does Moon Active support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moon Active foster a culture of creativity, collaboration, and continuous learning?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the team, and the company, as well as their understanding of the challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best work, showcasing your artistic skills and leadership abilities
• Prepare for the art test or portfolio review by selecting your most impressive and relevant pieces
• Research Moon Active and the mobile gaming industry to demonstrate your knowledge and enthusiasm
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.