Marketing Artist (Motion Designer)

📌 Core Information

🔹 Job Title: Marketing Artist (Motion Designer)

🔹 Company: Codeway

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating visually compelling marketing content for various platforms
• Collaborating with performance marketing and marketing teams to transform data-driven insights into innovative ad concepts
• Analyzing creative performance and iterating based on learnings
• Adapting existing assets for different formats, layouts, and localizations
• Communicating effectively with agencies, production teams, and external vendors
• Bringing campaigns to life through dynamic, engaging motion graphics
• Leveraging expertise in Adobe After Effects, Photoshop, Figma, Illustrator, and Premiere Pro
• Channeling passion for motion graphics into creative problem-solving

ASSUMPTION: This role requires a strong background in motion design, marketing art, or a related field, with a proven track record of creating high-quality, engaging content. Candidates should be comfortable working in a fast-paced, data-driven environment and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Collaborate with performance marketing and marketing teams to transform data-driven insights into bold and innovative ad concepts

✅ Turn key marketing initiatives into high-quality, visually compelling content that resonates directly with consumers

✅ Stay up to date with mobile app advertising trends and social media dynamics to ensure work reflects current and engaging trends

✅ Analyze the performance of creatives, identify what works, and use those learnings to develop even more effective iterations

✅ Adapt and optimize existing assets for various formats, layouts, and localizations across different platforms and markets

✅ Communicate clearly and efficiently with agencies, production teams, and external vendors to maintain smooth creative workflows

✅ Bring campaigns to life by crafting eye-catching 2D visuals for UA (User Acquisition) ads and static marketing content

✅ Leverage mastery of Adobe After Effects, Photoshop, Figma, Illustrator, and Premiere Pro to deliver impactful creative assets

✅ Channel passion for motion graphics by transforming static visuals into dynamic, engaging experiences

ASSUMPTION: This role involves a high degree of creativity and problem-solving, requiring candidates to think outside the box and continuously adapt to new challenges and feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Motion Graphics, or a related field (or equivalent experience)

Experience: 2-5 years of experience in motion design, marketing art, or a related field

Required Skills:

• Expertise in Adobe After Effects, Photoshop, Figma, Illustrator, and Premiere Pro
• Strong portfolio demonstrating creative problem-solving and visual storytelling
• Proven experience in creating engaging marketing content for various platforms
• Familiarity with data-driven marketing and A/B testing
• Excellent communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience with Unity or other game engines
• Knowledge of 3D animation or other relevant skills
• Familiarity with Agile methodologies

ASSUMPTION: Candidates should have a strong passion for marketing, product, AI, or data-driven creativity, and be comfortable working in a fast-paced, data-driven environment.

💰 Compensation & Benefits

Salary Range: $35,000 - $55,000 per year (based on experience level and industry standards for the role and location)

Benefits:

• Great Place to Work environment
• Competitive compensation package
• Meal compensation
• Full health benefits
• Pet adoption support
• Cool tech stack (Macbook, iPhone 15 Pro, adjustable desk, 4K screen, and other relevant gadgets)
• Sport activities support
• Learning and development opportunities
• Udemy free pass
• Flexible schedule and unlimited vacations
• English course support
• Comprehensive well-being support
• Top-notch office located next to Levent Metro Station
• Free breakfast
• No dress code
• Happy hours every Friday
• Dream team with young, talented, and passionate members
• Gaming area with PS5
• Software support
• Public transportation support
• Parent support
• Massage room

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile applications and AI research

Company Size: 201-500 employees (mid-size)

Founded: 2020, with a rapid growth trajectory

Company Description:

• Codeway is a technology company building AI-powered mobile apps used by over 300 million people worldwide
• Since 2020, they have launched 60+ products across various categories, many of which lead their respective markets
• With a deep focus on AI research and proprietary technologies, Codeway builds experiences that define new standards in mobile
• Recognized as Turkey’s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry, Codeway is built to attract, grow, and empower top talent

Company Specialties:

• Mobile app development
• AI research and development
• User acquisition and marketing
• Product design and development

Company Website: https://www.codeway.co

ASSUMPTION: Codeway's focus on AI research and development, along with its rapid growth and recognition as a top startup, indicates a dynamic and innovative work environment that values cutting-edge technology and data-driven decision-making.

📊 Role Analysis

Career Level: Mid-career (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the Marketing or Performance Marketing department

Work Arrangement: On-site, with a flexible schedule and unlimited vacations

Growth Opportunities:

• Potential career progression into senior roles within the marketing or creative teams
• Opportunities to work on various products and campaigns, gaining diverse experience
• Chance to contribute to the growth and success of a rapidly expanding tech company

ASSUMPTION: This role offers significant growth potential, as Codeway is a fast-growing startup with a strong focus on employee development and empowerment.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office located in the heart of Istanbul, next to Levent Metro Station

Office Location(s): Ferko Signature, Sisli, Istanbul

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The Sisli district is a central business and shopping district, with easy access to public transportation and amenities
• The office is located near Taksim Square, a major transportation hub and tourist attraction

Work Schedule: Flexible schedule with unlimited vacations, allowing for a healthy work-life balance

ASSUMPTION: The modern office environment and flexible work schedule contribute to a positive work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Application submission through the provided link
• Case study submission based on the chosen product (DramaPops or Other Apps)
• Talent and culture interview to discuss experience, expectations, and cultural fit
• Technical interview with the future team lead to discuss the case and assess technical capabilities
• Reference check to gain insights into past experiences and work ethic
• Welcome aboard, if successful

Key Assessment Areas:

• Creativity and problem-solving skills
• Technical proficiency in motion design tools
• Understanding of data-driven marketing and A/B testing
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Choose the case study option that best aligns with your interests and skills
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative problem-solving and visual storytelling abilities
• Follow up with the hiring manager one week after the technical interview, inquiring about the next steps in the process

ATS Keywords: Motion Design, Marketing Art, Adobe After Effects, Photoshop, Figma, Illustrator, Premiere Pro, Data-Driven Creativity, Analytical Approach, Communication Skills, Creative Vision, Problem Solving, Adaptability, Collaboration, Ownership

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on creativity, problem-solving, and communication abilities.

🛠️ Tools & Technologies

• Adobe After Effects
• Adobe Photoshop
• Adobe Figma
• Adobe Illustrator
• Adobe Premiere Pro
• Unity (optional)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are widely used in the industry and critical for creating high-quality marketing content.

👔 Cultural Fit Considerations

Company Values:

• Dream, measure, build, repeat
• Data-driven decision-making
• Continuous learning and improvement
• Empowering top talent
• Fostering a positive, collaborative work environment

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and inclusive
• Open to feedback and continuous improvement
• Focused on personal and professional growth

Self-Assessment Questions:

• How do you align with Codeway's core values, particularly 'Dream, measure, build, repeat'?
• How comfortable are you working in a fast-paced, data-driven environment, and collaborating with cross-functional teams?
• How do you approach personal and professional growth, and what steps do you take to continuously improve your skills and knowledge?

ASSUMPTION: Codeway values a strong cultural fit, with an emphasis on data-driven decision-making, continuous learning, and empowering top talent. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to feedback and improvement.

⚠️ Potential Challenges

• Working in a fast-paced environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may present communication and coordination challenges
• The role may require working on tight deadlines and managing multiple projects simultaneously
• The company's rapid growth may lead to frequent changes and adjustments in responsibilities and processes
• The competitive nature of the mobile app industry may result in high expectations and performance pressure

ASSUMPTION: These challenges are inherent to working in a fast-growing tech company and can be mitigated through strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on motion design and marketing art for user acquisition campaigns, rather than product design or development
• Compared to other marketing artist roles, this position places a stronger emphasis on data-driven creativity and A/B testing
• Career progression in this role may lead to senior marketing or creative positions, rather than product management or design roles

ASSUMPTION: This role offers a unique blend of marketing, creativity, and data-driven decision-making, with a clear focus on user acquisition and campaign optimization.

📝 Sample Projects

• Creating engaging motion graphics for a new mobile app launch campaign
• Adapting existing static visuals for various platforms and localizations, ensuring brand consistency and visual appeal
• Collaborating with the performance marketing team to A/B test creatives and optimize campaigns based on user data
• Developing a comprehensive visual style guide for a new product line, ensuring consistency across all marketing channels

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the importance of creativity, adaptability, and data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the growth and development of its employees?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
• How does the company approach A/B testing and data-driven decision-making in marketing campaigns?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company's marketing strategies, showcasing your interest and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Choose the case study option that best aligns with your interests and skills (DramaPops or Other Apps)
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative problem-solving and visual storytelling abilities
• Follow up with the hiring manager one week after the technical interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.