📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Ritter Insurance Marketing (Integrity Marketing Group)
🔹 Location: Harrisburg, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Assisting in organizing campaigns and developing marketing strategies
- Conducting market research and analyzing consumer data
- Supporting marketing executives and maintaining campaign flow
- Coordinating marketing lists and ensuring webinars are scheduled and deployed
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. Successful candidates will be able to work independently and collaborate effectively with the marketing team.
📋 Key Responsibilities
✅ Assist in organizing campaigns and developing marketing strategies
✅ Conduct market research and analyze consumer rating reports/questionsnaires
✅ Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
✅ Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information
✅ Assist in organizing promotional events and traditional or digital campaigns, and attend them to facilitate their success
✅ Prepare and deliver promotional presentations
✅ Communicate directly with agents, vendors, and encourage trusting relationships
✅ Ensure all supporting documents and contracts (licensing) are in place prior to deploying the Campaign
✅ Maintain campaign flow by ensuring all projects are progressing timely to meet deadlines
✅ Coordinate marketing lists for each campaign by requesting proper lists from the Database Administrator(s), cleaning the list(s) properly, getting approval(s) from the Director of Marketing, and delivering the list accordingly
✅ Ensure all Webinars are scheduled, recorded, and deployed properly
✅ Keep a calendar for creative pieces and campaigns by tracking all banners, web pages, and other media and ensuring they are rotated as needed, and tracking all recurring events/campaigns and ensuring they are updated as needed
✅ Assume responsibility for miscellaneous duties as assigned by the supervisor
ASSUMPTION: This role involves a mix of administrative, analytical, and creative tasks. Successful candidates will be able to adapt to various responsibilities and prioritize their workload effectively.
🎯 Required Qualifications
Education: BS/BA in Marketing, Business, or a related field
Experience: Proven experience as a marketing assistant (1-2 years preferred)
Required Skills:
- Knowledge of Marketing and Creative Team operations and procedures
- Basic understanding of insurance and agent relationship
- Thorough understanding of the creative process, including internal and carrier approval processes
- Demonstrable ability to multi-task and adhere to deadlines
- Good knowledge of market research techniques and databases
- Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc.)
- Exquisite communication and people skills
Preferred Skills:
- Experience with insurance marketing or a related field
- Fluency in Spanish
ASSUMPTION: Candidates with relevant experience in marketing or a related field, as well as strong communication and organizational skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing positions in Harrisburg, PA)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- Life Insurance
- 401K Plan
Working Hours: 40 hours per week, with flexible scheduling for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in Harrisburg, PA. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees (Mid-size)
Founded: 2005
Company Description:
- Ritter Insurance Marketing is a field marketing organization supporting independent insurance agents in the senior health and life insurance market
- Based in Harrisburg, PA, with satellite offices in New York, Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina, and Ohio
- Employs over 280 full-time employees supporting over 15,000 independent insurance agents in all 50 states
Company Specialties:
- Medicare Advantage
- Insurance Agents
- Medicare Supplement
- Life & Annuity
- Ancillaries
- Senior Life
- PDP
- Long-Term Care
- Final Expense
- Insurance
- Life Insurance
Company Website: ritterim.com
ASSUMPTION: Ritter Insurance Marketing is a well-established company in the insurance industry, offering opportunities for growth and development in a mid-size work environment.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Advancement to Marketing Coordinator or similar role
- Expansion of responsibilities based on performance and company growth
- Potential to work on diverse campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work arrangement)
Office Location(s): 2605 Interstate Dr, Harrisburg, PA 17110, US
Geographic Context:
- Harrisburg, PA, is the state capital and the 15th largest city in Pennsylvania
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Harrisburg is home to various industries, including healthcare, education, and government, providing ample networking opportunities
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (EST), with flexible scheduling for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Director of Marketing
Key Assessment Areas:
- Problem-solving skills and adaptability
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Understanding of marketing principles and analytics
Application Tips:
- Highlight relevant experience and skills in your resume, emphasizing your ability to multitask and meet deadlines
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Ritter Insurance Marketing and the insurance industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Assistant, Campaign Organization, Market Research, Marketing Analytics, Marketing Software, CRM, Google Adwords, Insurance Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's organizational skills, problem-solving abilities, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Successful candidates will be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Collaboration: Work together to achieve common goals and drive success
- Accountability: Take responsibility for one's actions and decisions, and follow through on commitments
Work Style:
- Team-oriented and collaborative
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you have a strong sense of accountability and follow-through on commitments?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Ritter Insurance Marketing's company values and work style, with a focus on collaboration, accountability, and results-driven performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in priorities and campaign focus
- Working with a diverse range of stakeholders, including agents, vendors, and internal teams
- Navigating the insurance industry and understanding its nuances
ASSUMPTION: While this role presents challenges, it also offers opportunities for growth and development in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Responsible for the day-to-day execution of marketing campaigns and projects, with a focus on tactical implementation and coordination
- Marketing Manager: Oversees the marketing department and develops marketing strategies, with a focus on strategic planning and leadership
- Marketing Specialist: Focuses on a specific aspect of marketing (e.g., content, social media, SEO), with a deep expertise in that area
ASSUMPTION: The Marketing Assistant role is distinct from other marketing positions, with a focus on campaign organization, market research, and supporting marketing executives.
📝 Sample Projects
- Conducting market research on consumer preferences for a new Medicare Advantage plan
- Analyzing webinar attendance data to identify trends and optimize future webinars
- Coordinating a marketing campaign for a new life insurance product, including creative materials, vendor management, and agent communication
ASSUMPTION: These sample projects illustrate the diverse responsibilities and skills required for the Marketing Assistant role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance, and what resources are available to employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://integritymarketing.wd1.myworkdayjobs.com/RitterInsuranceMarketing/job/Harrisburg-PA/Marketing-Assistant_JR3184
- Tailor your resume to highlight relevant experience and skills, emphasizing your ability to multitask and meet deadlines
- Prepare a cover letter that demonstrates your enthusiasm for the role and the insurance industry
- If applicable, provide examples of your marketing work or projects to showcase your skills and accomplishments
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
