Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Financial Services of America

🔹 Location: Troy, Michigan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns and initiatives
• Managing social media accounts and engaging with followers
• Conducting market research to identify trends and customer needs
• Collaborating with a talented team and contributing to the success of marketing campaigns

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and attention to detail.

📋 Key Responsibilities

✅ Assist in coordinating and executing marketing campaigns and initiatives

✅ Manage social media accounts and engage with followers to drive brand awareness

✅ Conduct market research to identify trends, competitors, and customer needs

✅ Assist in creating marketing materials such as brochures, presentations, and advertisements

✅ Coordinate with external vendors and agencies for marketing projects

✅ Support the team in organizing and attending events, trade shows, and conferences

✅ Monitor and analyze marketing performance metrics to track campaign success and make recommendations for improvement

ASSUMPTION: This role involves a mix of independent tasks and collaborative projects, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: Previous experience in marketing or a related role is preferred

Required Skills:

• Strong communication and interpersonal skills
• Excellent organizational and time management abilities
• Proficiency in Microsoft Office suite and marketing software
• Ability to work effectively in a team environment
• Strong attention to detail and analytical mindset

Preferred Skills:

• Experience with social media management tools
• Knowledge of SEO and content marketing strategies

ASSUMPTION: Candidates with relevant internship experience or marketing-related coursework may also be considered.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Troy, Michigan)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break) - Flexible hours may be available based on team needs and project deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - Financial Services of America (FSA) is one of the largest independent financial planning and insurance firms in Michigan, offering a wide range of products and services to meet consumers' financial concerns.

Company Size: 51-200 employees - As a mid-sized company, FSA offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1984 - FSA has a long history of providing unbiased, educational financial planning and insurance services to its clients.

Company Description:

• FSA capitalizes on its independent status to offer an unbiased, educational approach to provide strategies for consumers' financial concerns
• The company provides a full line-up of insurance and investment products, as well as access to CPAs, estate planning attorneys, mortgage professionals, and home and auto insurance professionals at discounted rates
• FSA's advisors may refer clients to local CPAs and attorneys for tax and estate planning services, respectively, to coordinate and collaborate on holistic financial plans

Company Specialties:

• Insurance
• Risk Management
• Retirement Planning
• Investment Services

Company Website: fsa1.com

ASSUMPTION: FSA's independent status and comprehensive range of services set it apart from traditional insurance agencies and brokerage firms, allowing it to provide a unique, one-stop shopping experience for its clients.

📊 Role Analysis

Career Level: Entry Level - This role is an excellent starting point for individuals interested in pursuing a career in marketing, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with other marketing team members, as well as cross-functional departments such as sales and product management.

Work Arrangement: On-site - This role requires regular on-site presence at the company's headquarters in Troy, Michigan, to collaborate with the team and attend events as needed.

Growth Opportunities:

• Advancement to Marketing Coordinator or similar role with increased responsibilities and leadership opportunities
• Expansion of skills and expertise through professional development opportunities and cross-functional projects
• Potential career paths in marketing, communications, or related fields within the financial services industry

ASSUMPTION: FSA's mid-sized company structure and focus on employee development provide ample opportunities for growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: Corporate - FSA's headquarters features a modern, professional office environment with collaborative workspaces and meeting rooms.

Office Location(s): 50 W Big Beaver Rd, Ste. 500, Troy, Michigan 48084, US

Geographic Context:

• Troy, Michigan, is a suburb of Detroit, offering a mix of urban and suburban living with easy access to major highways and nearby attractions
• The area is home to a diverse range of industries, including automotive, healthcare, and technology, providing ample networking and professional development opportunities
• Troy features a variety of dining, shopping, and entertainment options, as well as numerous parks and recreational facilities

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break) - Flexible hours may be available based on team needs and project deadlines

ASSUMPTION: FSA's office location in Troy, Michigan, provides a convenient and comfortable work environment for employees, with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and reference checks (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Organizational and time management abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with FSA's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Demonstrate your understanding of FSA's business and the role's responsibilities in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving, teamwork, and adaptability skills
• Research FSA's company culture and values to ensure a strong fit with your personal and professional goals

ATS Keywords: Marketing Assistant, Marketing Campaigns, Social Media Management, Market Research, Marketing Materials, Event Coordination, Marketing Performance Metrics, Microsoft Office, Marketing Software

ASSUMPTION: FSA's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the Marketing Assistant role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software (e.g., Hootsuite, Buffer, Canva, Google Analytics)
• Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. FSA provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Integrity - Upholding the highest ethical standards in all aspects of our business
• Expertise - Continuously expanding our knowledge and skills to better serve our clients
• Collaboration - Working together to achieve common goals and drive success
• Innovation - Embracing new ideas and approaches to improve our services and processes

Work Style:

• Team-oriented and collaborative
• Adaptable and responsive to changing priorities and deadlines
• Results-driven and focused on delivering high-quality work
• Proactive and solutions-oriented, with a strong attention to detail

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can contribute to a team's success?
• Are you comfortable managing multiple projects and priorities, with a strong focus on execution and attention to detail?
• Do you share FSA's commitment to integrity, expertise, collaboration, and innovation in your personal and professional life?

ASSUMPTION: FSA's company culture emphasizes teamwork, collaboration, and continuous learning, with a strong focus on delivering exceptional service to clients.

⚠️ Potential Challenges

• Managing multiple projects and priorities with tight deadlines
• Adapting to a fast-paced, dynamic work environment with changing priorities
• Balancing creative and analytical tasks, requiring strong attention to detail and problem-solving skills
• Collaborating effectively with cross-functional teams and external vendors
• Staying up-to-date with industry trends and best practices in marketing and communications

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Marketing Coordinator - This role typically involves more strategic planning and less day-to-day execution than the Marketing Assistant role
• Social Media Manager - This role focuses primarily on social media management and may not include other marketing responsibilities, such as market research and event coordination
• Market Research Analyst - This role is more focused on data analysis and may not include the same level of creative and strategic marketing responsibilities

ASSUMPTION: The Marketing Assistant role at FSA offers a unique blend of creative and analytical marketing responsibilities, providing an excellent foundation for a career in marketing or a related field.

📝 Sample Projects

• Conducting a competitive analysis of FSA's main competitors to identify opportunities for differentiation and growth
• Developing and executing a social media campaign to promote a new financial planning service offered by FSA
• Assisting in the planning and execution of a client appreciation event, including vendor coordination, logistics, and on-site support

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Assistant role at FSA, with a focus on execution, attention to detail, and collaboration.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What opportunities are available for professional development and growth within the marketing department and the company as a whole?
• How does FSA support work-life balance for its employees?
• What are the most challenging aspects of the Marketing Assistant role, and how can I best prepare to succeed in this position?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success at FSA.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare for behavioral interview questions that focus on your problem-solving, teamwork, and adaptability skills
• Research FSA's company culture and values to ensure a strong fit with your personal and professional goals
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.