Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Good2Great Solutions

🔹 Location: Oakville, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working directly with clients and customers to understand their needs and promote their products/services
• Collaborating with the Senior Marketing Manager to lead promotional sales campaigns and develop individualized marketing strategies
• Conducting market research and territory analysis to identify target markets and promote client offerings
• Building brand awareness and recognition through creative marketing campaigns and customer-centric approach

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in marketing and sales, with a focus on customer service and communication skills.

📋 Key Responsibilities

✅ Communicate and interact directly with clients and customers to understand their needs and promote their products/services

✅ Conceptualize and lead promotional sales campaigns, working closely with the Senior Marketing Manager

✅ Identify specific target markets to help promote clients' products and services

✅ Coordinate and present territory research to the rest of the Marketing Team

✅ Develop and showcase leadership skills throughout the entry-level role

✅ Build brand awareness and recognition through the implementation of individualized marketing and sales campaigns

✅ Support every angle of marketing with a customer-first approach to drive growth and brand loyalty

✅ Deliver results to clients daily and meet all objectives and goals

✅ Assist the Senior Marketing Manager with any other designated projects

ASSUMPTION: This role requires strong communication skills, a customer-centric mindset, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Associate's degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry is required

Required Skills:

• Exceptional communication skills
• Ability to work in a fast-paced environment
• Highly motivated
• Team-oriented mindset
• Friendly, positive, and upbeat personality

Preferred Skills:

• Previous experience in marketing or sales
• Bilingual or multilingual skills

ASSUMPTION: While previous marketing experience is not required, it would be beneficial for candidates to have some familiarity with marketing principles and strategies.

💰 Compensation & Benefits

Salary Range: CAD 45,000 - 55,000 per year (based on industry standards for entry-level marketing roles in the Greater Toronto Area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off (vacation, sick days, and holidays)

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional evening or weekend events)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Greater Toronto Area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Good2Great Solutions operates in the advertising services industry, focusing on direct marketing and customer-centric campaigns to drive brand awareness and conversions for its clients.

Company Size: With 11-50 employees, Good2Great Solutions offers a mid-sized company environment where applicants can expect a more personal and collaborative work experience.

Founded: Although the founding date is not specified, Good2Great Solutions has established itself as a reputable marketing firm in the Concord area.

Company Description:

• Good2Great Solutions specializes in direct marketing campaigns that efficiently attract target audiences and accelerate conversions
• The company focuses on building emotional connections with customers and fostering brand loyalty through personal interactions
• Good2Great Solutions takes a patient and thorough approach to understanding clients' expectations and desired results before developing creative strategies

Company Specialties:

• Direct marketing
• Customer-centric campaigns
• Brand awareness and loyalty
• Market research and analysis

Company Website: https://www.goodtogreatsolutions.ca

ASSUMPTION: Good2Great Solutions' focus on direct marketing and customer-centric campaigns sets it apart from other marketing firms, offering applicants the opportunity to work on innovative and effective marketing strategies.

📊 Role Analysis

Career Level: Entry-level (this role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing and sales)

Reporting Structure: The Marketing Assistant will report directly to the Senior Marketing Manager and work closely with the rest of the Marketing Team

Work Arrangement: On-site, with occasional flexibility for evening or weekend events

Growth Opportunities:

• Progression to senior-level marketing roles as experience and skills develop
• Expansion into new markets and territories as the company grows
• Potential to work on high-profile client campaigns and gain valuable experience

ASSUMPTION: This entry-level role provides a strong foundation for a career in marketing, with opportunities for growth and development as the company expands and takes on new clients.

🌍 Location & Work Environment

Office Type: Good2Great Solutions has offices in Concord and London, Ontario, with the Marketing Assistant position based in Oakville

Office Location(s): 545 N Rivermede Rd, unit 200, Concord, Ontario L4K 4H1, CA and 553 Southdale Rd E, unit 203, London, Ontario N6E 1A2, CA

Geographic Context:

• The Greater Toronto Area (GTA) offers a diverse and vibrant job market, with numerous opportunities in marketing, advertising, and related fields
• Oakville is a suburban city located west of Toronto, with a population of approximately 190,000 people
• The city offers a mix of urban and suburban living, with easy access to nearby cities and attractions

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional evening or weekend events)

ASSUMPTION: The Oakville office provides a convenient location for applicants living in the western GTA, with easy access to major highways and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Senior Marketing Manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication skills and customer service experience
• Problem-solving and analytical skills
• Creativity and innovation in marketing strategies
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your communication skills, customer service experience, and any relevant marketing or sales experience
• Prepare examples of successful customer interactions or marketing campaigns you've worked on to discuss during the interview
• Research Good2Great Solutions' clients and industry to demonstrate your understanding of the company's focus and target markets

ATS Keywords: Marketing Assistant, Customer Service, Communication, Sales Tactics, Brand Awareness, Client Interaction, Market Research, Promotional Campaigns, Entry-Level, Customer-Centric, Direct Marketing

ASSUMPTION: Good2Great Solutions uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools and technologies is not required, as training will be provided. However, any relevant experience or certifications can be highlighted in your application and interview.

👔 Cultural Fit Considerations

Company Values:

• Reliability: Good2Great Solutions prides itself on delivering consistent and high-quality results for its clients
• Transparency: The company values open and honest communication with both clients and employees
• Innovation: Good2Great Solutions encourages creativity and innovation in its marketing strategies

Work Style:

• Collaborative: The Marketing Team works closely together to develop and implement effective marketing campaigns
• Fast-paced: The company operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive
• Customer-centric: Good2Great Solutions prioritizes the needs and preferences of its clients and their customers

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you passionate about understanding and meeting the needs of customers?
• Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: Applicants who share Good2Great Solutions' values and work style preferences are more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Working in a fast-paced environment may require applicants to manage their time effectively and prioritize tasks
• Applicants may need to adapt to working with a diverse range of clients and industries
• Occasional evening or weekend events may be required, depending on client needs and campaign timelines
• Applicants may face competition from other marketing and advertising firms in the Greater Toronto Area

ASSUMPTION: By being aware of these potential challenges, applicants can better prepare for their role and ensure a successful transition into the company.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may have more responsibility for day-to-day marketing tasks and campaign execution, while the Marketing Assistant focuses more on customer interaction and research
• Sales Development Representative: This role focuses primarily on sales and lead generation, while the Marketing Assistant works on both sales and marketing efforts
• Marketing Specialist: This role may require more advanced marketing skills and experience, while the Marketing Assistant position is entry-level and focuses on developing foundational skills

ASSUMPTION: Understanding the differences between similar roles can help applicants determine which position best aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a client's new product launch
• Conducting market research to identify new target markets and opportunities for client expansion
• Assisting in the planning and execution of a client event, such as a product demonstration or trade show booth

ASSUMPTION: These sample projects provide applicants with an idea of the types of tasks and responsibilities they may encounter in the Marketing Assistant role at Good2Great Solutions.

❓ Key Questions to Ask During Interview

• What are the most important qualities and skills you're looking for in a Marketing Assistant?
• How does Good2Great Solutions support the professional development and growth of its employees?
• What are the biggest challenges facing the company and its clients in the current market, and how can this role help address them?
• How does Good2Great Solutions measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What opportunities are there for growth and advancement within the Marketing Team and the company as a whole?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, customer service experience, and any relevant marketing or sales experience
• Prepare examples of successful customer interactions or marketing campaigns you've worked on to discuss during the interview
• Research Good2Great Solutions' clients and industry to demonstrate your understanding of the company's focus and target markets
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.