📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: The Cannabis Business Advisors
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital media staff in developing and implementing outreach campaigns
- Creating engaging content for social media and traditional news outlets
- Assisting with marketing research and event support
- Contributing to brand consistency and message
ASSUMPTION: This role requires a strong focus on creativity, communication, and organization to manage multiple tasks and platforms effectively.
📋 Key Responsibilities
✅ Assist with the design and execution of social media campaigns
✅ Create weekly and monthly editorial calendars for social media promotion
✅ Create and distribute content such as blogs, infographics, videos, and press releases
✅ Support marketing team at live and online events
✅ Perform marketing research
✅ Respond to comments and DMs on social media platforms
✅ Brainstorm and research ideas for original content
✅ Create compelling graphics to share across social channels
✅ Write social media captions that speak to the company’s target audience
✅ Help create and edit short-form videos
✅ Develop new strategies for increasing engagement
✅ Assist with photo/video content shoots
✅ Ensure brand message is consistent
ASSUMPTION: This role requires strong multitasking skills and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in a relevant field (e.g., Marketing, Communications, Business)
Experience: Entry-level (0-2 years) in marketing or a related field
Required Skills:
- Social Media Proficiency
- Marketing Research
- Content Creation
- Graphic Design
- Video Editing
- Event Support
- Engagement Strategies
- Editorial Calendar Management
- Brand Consistency
- Communication Skills
- Creative Thinking
Preferred Skills:
- Familiarity with Microsoft Suite (Word Doc, Excel, Powerpoint, etc.)
- Knowledge of tools like Mailchimp, Hootsuite, HubSpot Marketing
ASSUMPTION: While specific marketing tool knowledge is preferred, the role's core responsibilities can be learned and performed effectively with a strong foundation in marketing principles and a willingness to adapt to new technologies.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Phoenix, Arizona)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (Vacation, Sick, and Holidays)
- Employee Assistance Program
- Professional Development Opportunities
Working Hours: Full-time (40 hours per week), Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis Business Consulting
Company Size: Small (11-50 employees) - Offers a close-knit work environment with opportunities for growth and impact
Founded: 2014 - The Cannabis Business Advisors has been providing expert guidance and services to the cannabis industry for over a decade
Company Description:
- Specializes in cannabis business planning, licensing, and compliance
- Works with clients across the United States and internationally
- Committed to helping clients navigate the complex and evolving cannabis industry
Company Specialties:
- Cannabis Business Planning
- Licensing and Compliance
- Market Analysis and Strategy
- Cannabis Law and Policy
Company Website: cannabisbusinessadvisors.com
ASSUMPTION: The Cannabis Business Advisors is a well-established company with a strong reputation in the cannabis industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level - This role is an excellent starting point for a career in marketing, offering a broad range of responsibilities and opportunities for growth
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with the digital media staff
Work Arrangement: On-site, full-time - This role requires regular on-site presence to collaborate with the team and attend events
Growth Opportunities:
- Advancement to Marketing Coordinator or similar role with increased responsibilities
- Expanding skills and expertise in digital marketing and cannabis industry knowledge
- Potential opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: On-site, professional office environment
Office Location(s): Phoenix, Arizona
Geographic Context:
- Phoenix is the capital and most populous city of Arizona, offering a diverse and vibrant urban environment
- The city is known for its warm climate, cultural attractions, and outdoor activities
- Phoenix is a major hub for the cannabis industry in the United States
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break) - Flexible work arrangements may be available for specific projects or events
ASSUMPTION: The on-site work environment at The Cannabis Business Advisors offers a collaborative and supportive atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Resume screening and initial phone or video interview
- In-person or virtual interview with the Marketing Manager and/or other team members
- Final interview with the company's Founder or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Understanding of the cannabis industry and relevant regulations
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your marketing skills and creativity
- Tailor your resume and cover letter to emphasize your fit for the role and the cannabis industry
- Prepare examples of your graphic design and video editing work to showcase during the interview
- Research the cannabis industry and The Cannabis Business Advisors to show your enthusiasm and understanding of the company
ATS Keywords: Marketing Assistant, Social Media, Content Creation, Graphic Design, Video Editing, Marketing Research, Event Support, Brand Consistency, Cannabis Industry, Marketing Tools (Mailchimp, Hootsuite, HubSpot Marketing)
ASSUMPTION: The application process at The Cannabis Business Advisors is competitive, with a focus on finding candidates who possess strong marketing skills, creativity, and a passion for the cannabis industry.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, Powerpoint)
- Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Graphic Design Tools (Canva, Adobe Creative Suite, etc.)
- Video Editing Software (iMovie, Adobe Premiere Pro, etc.)
- Marketing Tools (Mailchimp, Hootsuite, HubSpot Marketing)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The company offers training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Expertise - We strive to be the best in our field and continuously improve our knowledge and skills
- Integrity - We act with honesty and transparency in all our interactions
- Collaboration - We work together to achieve our goals and support each other's success
- Innovation - We embrace change and continuously seek new and better ways to do things
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong interest in and understanding of the cannabis industry?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong communication and interpersonal skills?
- Are you a creative thinker with a passion for marketing and branding?
ASSUMPTION: The Cannabis Business Advisors values candidates who are passionate about the cannabis industry, possess strong marketing skills, and are eager to learn and grow within the company.
⚠️ Potential Challenges
- The cannabis industry is subject to strict regulations and rapid change, requiring adaptability and continuous learning
- The role may require working non-standard hours for events or projects
- The company's small size may result in a fast-paced work environment with varied responsibilities
- The competitive nature of the cannabis industry may present challenges in securing and maintaining clients
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Coordinator - This role may have more responsibility for managing campaigns and teams, while the Marketing Assistant focuses on supporting and executing campaigns
- Social Media Manager - This role may have more specific focus on social media platforms and strategies, while the Marketing Assistant supports a broader range of marketing activities
- Content Creator - This role may have more responsibility for creating and distributing content, while the Marketing Assistant supports the content creation process and manages editorial calendars
ASSUMPTION: These roles share similarities with the Marketing Assistant role, but each has unique responsibilities and requirements.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new cannabis product launch
- Creating and distributing a press release announcing the company's expansion into a new market
- Assisting with the planning and execution of a cannabis industry event or conference
- Researching and analyzing market trends to inform marketing strategies and tactics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Marketing Assistant at The Cannabis Business Advisors.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy?
- What opportunities are there for professional growth and development within the company?
- How does the company support employees in staying up-to-date with industry trends and regulations?
- What is the team structure and dynamic like within the marketing department?
- How does the company approach work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills, creativity, and passion for the cannabis industry
- Prepare examples of your graphic design and video editing work to showcase during the interview
- Research the cannabis industry and The Cannabis Business Advisors to show your enthusiasm and understanding of the company
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
