📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Salem Gymnastics & Swim
🔹 Location: Winston-Salem, North Carolina, United States
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting company goals through content development, website maintenance, and campaign execution
- Creating and scheduling content for various marketing platforms
- Collaborating with the Director of Marketing to create marketing materials
- Assisting in the administration of the company website
- Working in an environment focused on quality, safety, inclusion, relationships, and smiles
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on understanding and implementing effective marketing strategies.
📋 Key Responsibilities
✅ Develop and schedule content for social media, email marketing, print ads, LinkedIn, website, and various advertising partner affiliations
✅ Understand and utilize the latest, most effective methods of various marketing platforms
✅ Create and administer an annual marketing calendar
✅ Work closely with the Director of Marketing to create marketing materials as needed
✅ Assist in the administration of the Salem Gymnastics & Swim website
ASSUMPTION: The role may evolve based on the company's growth and marketing needs, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Experience: Experience in marketing coordination or similar role
Required Skills:
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Excellent communication and presentation skills
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of website design and email software
- Ability to use Canva
Preferred Skills:
- Experience with specific marketing platforms (e.g., Hootsuite, Buffer, Mailchimp)
- Knowledge of SEO and Google Analytics
ASSUMPTION: While not explicitly stated, having experience with specific marketing tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $20.00 - $25.00 per hour. This range is based on industry standards for entry-level marketing roles in Winston-Salem, North Carolina.
Benefits:
- Competitive salary
- Employee discounts
- Flexible schedule
Working Hours: Full-time (40 hours per week) with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sports and Recreation Instruction. Salem Gymnastics & Swim focuses on growing confident children through gymnastics and swimming programs.
Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact.
Founded: 1980. The company has a rich history and a well-established reputation in the Winston-Salem community.
Company Description:
- Salem Gymnastics & Swim is committed to providing high-quality instruction and fostering a positive environment for children to grow and learn
- The company offers a variety of programs, including gymnastics, swimming, and ninja classes, as well as summer camps
- Salem Gymnastics & Swim is dedicated to creating a safe, inclusive, and fun atmosphere for all its students
Company Specialties:
- Gymnastics
- Swimming
- Sports Training & Instruction
- Swim Lessons
- Gymnastics Lessons
- Summer Camps
- Ninja
- Boys Gymnastics
Company Website: https://salemgym.com
ASSUMPTION: Salem Gymnastics & Swim is a well-established company with a strong focus on providing quality instruction and fostering a positive environment for its students.
📊 Role Analysis
Career Level: Entry Level. This role is an excellent opportunity for recent graduates or individuals looking to start their career in marketing.
Reporting Structure: The Marketing Assistant will report directly to the Director of Marketing.
Work Arrangement: On-site. The Marketing Assistant will work on-site at the company's location in Winston-Salem, North Carolina.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Assistant to take on more responsibilities and advance their career
- Working closely with the Director of Marketing may provide opportunities to learn and develop new skills
- The Marketing Assistant may have the opportunity to work on various projects, allowing them to gain experience in different aspects of marketing
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the company for the right candidate.
🌍 Location & Work Environment
Office Type: On-site. The Marketing Assistant will work on-site at the company's location in Winston-Salem, North Carolina.
Office Location(s): 4870 Country Club Rd, Winston-Salem, North Carolina 27104, US
Geographic Context:
- Winston-Salem is located in the Piedmont Triad region of North Carolina, with a population of approximately 250,000
- The city is home to several universities and colleges, including Wake Forest University and Winston-Salem State University
- Winston-Salem has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week) with a flexible schedule. The Marketing Assistant may be required to work evenings and weekends, depending on the company's needs.
ASSUMPTION: The work environment at Salem Gymnastics & Swim is likely to be fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Director of Marketing
- In-person interview with the Director of Marketing and other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing knowledge and skills
- Creativity and innovation
- Communication and presentation skills
- Adaptability and flexibility
- Alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Demonstrate your understanding of the company's mission, vision, and values in your application materials
- Prepare examples of your marketing work, such as social media campaigns or website designs, to showcase during the interview
- Research the company and its competitors to show your knowledge of the industry and market
ATS Keywords: Marketing Assistant, Content Development, Website Maintenance, Campaign Execution, Marketing Coordinator, Marketing Manager, Salem Gymnastics & Swim, Winston-Salem, North Carolina
ASSUMPTION: The application process for this role may be competitive, and candidates should highlight their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Customer Relationship Management (CRM) tools
- Website design and email software
- Canva
- Specific marketing platforms (e.g., Hootsuite, Buffer, Mailchimp)
ASSUMPTION: The Marketing Assistant may be required to learn and utilize new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Safety
- Inclusion
- Relationships
- Smiles
Work Style:
- Collaborative
- Dynamic
- Fast-paced
- Adaptable
Self-Assessment Questions:
- Do you share Salem Gymnastics & Swim's commitment to quality and safety in your work?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a positive, smile-focused attitude that aligns with the company's values?
ASSUMPTION: Candidates who share Salem Gymnastics & Swim's commitment to quality, safety, and a positive work environment are likely to be a good fit for the company.
⚠️ Potential Challenges
- The Marketing Assistant may face challenges in balancing multiple marketing platforms and projects
- The role may require working evenings and weekends, depending on the company's needs
- The Marketing Assistant may need to adapt to changes in the company's marketing strategy or priorities
- The role may require learning and utilizing new tools and technologies as needed
ASSUMPTION: The Marketing Assistant should be prepared to manage multiple tasks and priorities effectively and adapt to changes in the company's marketing strategy.
📈 Similar Roles Comparison
- Marketing Coordinator: Similar role with a focus on supporting the marketing team and executing marketing campaigns
- Marketing Manager: Higher-level role with a focus on strategy, planning, and leadership
- Marketing Specialist: Role with a focus on specific marketing channels or tactics, such as social media or email marketing
ASSUMPTION: The Marketing Assistant role is likely to be similar to a Marketing Coordinator role, with a focus on supporting the marketing team and executing marketing campaigns.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to promote a new gymnastics class
- Creating and scheduling content for the company's website and email newsletters
- Assisting in the planning and execution of a marketing event, such as a grand opening or anniversary celebration
ASSUMPTION: The Marketing Assistant may be involved in a variety of projects, depending on the company's marketing needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company currently?
- How does the Marketing Assistant role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development in this role?
- How does the company support work-life balance for its employees?
- What is the company's approach to marketing analytics and measurement?
ASSUMPTION: Asking thoughtful questions during the interview can help the candidate better understand the role and the company's marketing priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of your marketing work, such as social media campaigns or website designs, to showcase during the interview
- Research the company and its competitors to show your knowledge of the industry and market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
