Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Fulcrum

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days in office)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns for a retail centre expansion and broader initiatives
• Creating marketing materials for digital and print channels
• Managing content scheduling on social media platforms
• Assisting with event logistics and in-centre activations
• Providing general admin support across the marketing function

ASSUMPTION: This role is ideal for a recent graduate seeking practical experience in marketing across multiple areas.

📋 Key Responsibilities

✅ Creating marketing materials for digital and print channels

✅ Supporting multi-channel campaigns across social media, email, and in-centre promotions

✅ Coordinating with internal stakeholders and external suppliers

✅ Managing content scheduling on TikTok, Meta, and LinkedIn

✅ Tracking campaign performance and contributing creative ideas

✅ Keeping website content accurate and up to date

✅ Assisting with in-centre activations and events

✅ Handling event logistics including suppliers, set-up, and merchandise

✅ Providing general admin support across the marketing function and wider team

ASSUMPTION: The role may involve occasional weekend work for events and activations.

🎯 Required Qualifications

Education: Recent graduate in Marketing, Communications, or related field

Experience: Some hands-on project experience during studies

Required Skills:

• Clear and concise communication skills
• Proficiency in Canva, Google Workspace, and social media tools
• Organizational skills and ability to manage competing tasks
• Team collaboration and adaptability

Preferred Skills:

• Experience in retail or property sectors
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, candidates with experience in retail or property sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Sydney, AU: AUD 55,000 - 65,000 per annum

Benefits:

• Hybrid working (split time between Liverpool and Sydney CBD offices)
• Practical, well-rounded experience across all aspects of marketing
• Collaborative, team-focused environment with annual events and more
• Exposure to experienced professionals in retail and property marketing

Working Hours: Full-time (40 hours per week) with occasional weekend work for events

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Sydney, AU.

📌 Applicant Insights

🔍 Company Context

Industry: Fulcrum is a privately owned property group with a strong footprint in commercial and residential development.

Company Size: 51-200 employees

Founded: Not specified

Company Description:

• Privately owned property group
• Portfolio includes a landmark retail outlet centre undergoing expansion
• Committed to delivering well-executed marketing campaigns

Company Specialties:

• Commercial and residential development
• Retail outlet centres
• Marketing campaigns

Company Website: https://www.wearefulcrum.com

ASSUMPTION: Fulcrum is focused on delivering high-quality marketing campaigns to support their centres and retail partners.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: Reporting to the Marketing Manager

Work Arrangement: Hybrid (2 days in office)

Growth Opportunities:

• Gain practical experience across multiple areas of marketing
• Exposure to experienced professionals in retail and property marketing
• Potential to progress within the marketing function or broader organization

ASSUMPTION: This role offers an excellent opportunity for a recent graduate to gain well-rounded marketing experience.

🌍 Location & Work Environment

Office Type: Hybrid (split time between Liverpool and Sydney CBD offices)

Office Location(s): Liverpool and Sydney CBD

Geographic Context:

• Sydney, New South Wales, Australia
• Diverse and multicultural city
• Thriving retail and property sectors

Work Schedule: Full-time (40 hours per week) with occasional weekend work for events

ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring collaboration and team cohesion.

💼 Interview & Application Insights

Typical Process:

• Phone screen with a Talent Partner
• Interview with a Hiring Manager
• Task or brief review session
• Reference check / Police Check

Key Assessment Areas:

• Communication skills
• Organizational skills
• Creativity and problem-solving
• Alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of your marketing work or projects
• Demonstrate your understanding of the retail and property sectors

ATS Keywords: Marketing, Assistant, Campaigns, Social Media, Events, Admin, Retail, Property, Google Workspace, Canva

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• Canva
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Social media platforms (TikTok, Meta, LinkedIn)
• Website content management system

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated, but likely to include collaboration, adaptability, and execution focus

Work Style:

• Execution-focused
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-moving, execution-focused environment?
• Are you comfortable contributing to visible campaigns that impact foot traffic and engagement?
• Do you enjoy collaborating with a team that values clarity, initiative, and adaptability?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Occasional weekend work for events and activations
• Managing competing tasks and priorities
• Keeping up with the fast-paced nature of marketing campaigns
• Adapting to the retail and property sectors if new to these industries

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on execution.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for executing marketing campaigns and managing external suppliers
• Marketing Executive - Focuses on strategic planning and campaign development
• Junior Marketing Manager - Oversees marketing campaigns and team members

ASSUMPTION: This role is similar to a Marketing Coordinator, with a focus on supporting campaign activity and providing admin support.

📝 Sample Projects

• Creating marketing materials for a retail centre expansion launch event
• Managing social media content for a month-long campaign
• Assisting with event logistics for a retail partner activation

ASSUMPTION: These sample projects reflect the hands-on, practical experience offered in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the broader marketing function and company goals?
• What opportunities are there for professional development and growth within the marketing function?
• How does the team collaborate and communicate to ensure successful campaign execution?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of your marketing work or projects
• Demonstrate your understanding of the retail and property sectors
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.