📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Bash.com
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Coordinating new brand launches across various platforms.
- Overseeing the production of branded assets, ensuring quality and timely delivery.
- Providing administrative support to the Brand Manager for campaign coordination.
- Collaborating with internal teams and external suppliers to ensure successful project execution.
- Thriving in a fast-paced environment with strong attention to detail and excellent communication skills.
ASSUMPTION: This role requires a proactive and organized individual who can manage multiple tasks simultaneously and work well within a team.
📋 Key Responsibilities
✅ Coordinating New Brand Launches: Collaborate with retail and creative teams to ensure seamless and timely go-live of new brand launches on all platforms. Utilize project management tools to organize tasks, timelines, and deliverables. Monitor progress and resolve any issues that may arise during the launch process.
✅ Asset Production Oversight: Brief and oversee suppliers to produce branded assets including flyers, store collateral, and other promotional materials. Ensure that all branded materials meet quality standards and brand guidelines. Manage the production timeline to ensure assets are delivered on time for each launch.
✅ Campaign Coordination Support: Assist the Brand Manager in coordinating the launch of marketing campaigns. Liaise with internal teams and external partners to gather necessary assets and information for campaign execution. Provide administrative support for campaign-related tasks such as scheduling meetings, compiling reports, and tracking expenses.
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines, particularly during new brand launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
Experience: Proven experience of at least 3 years in a similar role, with strong eCommerce experience and understanding of retail fundamentals.
Required Skills:
- Excellent written and verbal communication skills.
- Strong understanding of marketing principles and digital platforms.
- Proficient in project management tools such as Monday or similar platforms.
- Ability to analyze data and translate insights into actionable strategies.
- Proactive attitude with the ability to take initiative and work independently.
Preferred Skills:
- Keen eye for detail and ability to simplify complexity.
- Enjoy working with a cross-functional team and solving challenges.
- Creative thinker with a passion for fashion and lifestyle trends.
- Detail-oriented and capable of managing multiple tasks simultaneously.
- Team player with a proactive approach to problem-solving.
ASSUMPTION: Candidates with experience in a related role and a strong understanding of marketing principles will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 and ZAR 600,000 per annum, based on industry standards for a mid-level marketing role in Cape Town. This estimate takes into account the company's size, the required experience level, and the location.
Benefits:
- Generous paid holiday, wellbeing leave, and birthday leave.
- Exclusive shopping discount across over 500 brands in-store and on bash.com.
Working Hours: The standard working hours for this role are 40 hours per week, with flexibility to work remotely for some days of the week.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Bash.com operates in the technology, information, and internet industry, focusing on building tech-powered solutions to create communities that prosper.
Company Size: Bash.com has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Bash.com was founded in April 2021 as a digital lab within the largest retailer in South Africa, TFG.
Company Description:
- Bash.com believes in the transformative power of bringing people together and building tech-powered solutions to create communities that prosper.
- The company started as a digital lab within TFG, leveraging its assets to evolve and bring its brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech.
- Bash.com is growing South Africa’s largest omni-channel fashion and lifestyle shopping platform.
Company Specialties:
- E-commerce platform development
- Retail technology solutions
- Omni-channel retail strategy
Company Website: bash.com
ASSUMPTION: Bash.com's focus on technology and innovation, combined with its retail background, creates a unique work environment that blends creativity, data-driven decision making, and customer-centric design.
📊 Role Analysis
Career Level: The Marketing Assistant role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Brand Manager and works closely with internal teams and external suppliers.
Work Arrangement: This role operates on a hybrid work arrangement, with a mix of on-site and remote work. The company encourages employees to choose where they work best and offers a flexible, digital working model.
Growth Opportunities:
- As Bash.com continues to grow, there will be opportunities for the Marketing Assistant to take on more responsibilities and advance their career within the marketing team or explore other areas of the business.
- The company's hybrid work arrangement and flexible working model provide opportunities for employees to gain experience working in different environments and with diverse teams.
- Bash.com's focus on innovation and technology creates opportunities for employees to learn and develop new skills throughout their career.
ASSUMPTION: The Marketing Assistant role offers a unique opportunity to gain experience in brand management, campaign coordination, and project management within a dynamic and growing company.
🌍 Location & Work Environment
Office Type: Bash.com's offices are designed to make collaboration easy and help teams create lasting connections. They are decked out with modern amenities and comfortable workspaces.
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the second-largest city in South Africa, known for its natural beauty, vibrant culture, and diverse communities.
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and an abundance of outdoor activities.
- Cape Town is a major economic hub, with a strong focus on technology, finance, and creative industries.
Work Schedule: The standard work schedule for this role is Monday to Friday, with flexibility to work remotely for some days of the week. The company encourages employees to choose where they work best and offers a flexible, digital working model.
ASSUMPTION: The Marketing Assistant role may require occasional overtime or weekend work to meet project deadlines, particularly during new brand launches.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Communication skills, both written and verbal
- Project management skills and ability to multitask
- Understanding of marketing principles and digital platforms
- Cultural fit and alignment with Bash.com's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Bash.com's mission and values in your application materials.
- Prepare examples of your past work that showcase your ability to coordinate brand launches, oversee asset production, and support campaign coordination.
- Research Bash.com's industry and competition to show your understanding of the market landscape.
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture.
ATS Keywords: Marketing, Brand Management, Campaign Coordination, Project Management, eCommerce, Retail, Fashion, Lifestyle, Digital Platforms, Data Analysis
ASSUMPTION: Bash.com's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. The company values proactive communication, problem-solving, and a strong work ethic.
🛠️ Tools & Technologies
- Project management tools such as Monday or similar platforms
- Marketing automation and analytics tools
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Marketing Assistant role may require proficiency in specific tools and technologies relevant to brand management, campaign coordination, and project management.
👔 Cultural Fit Considerations
Company Values:
- Bold: Bash.com encourages its employees to think big, take risks, and challenge the status quo.
- Accountable: The company holds its employees responsible for their actions and decisions, fostering a culture of ownership and responsibility.
- Simple: Bash.com values simplicity in its processes, communication, and decision-making to drive efficiency and effectiveness.
- Human: The company prioritizes empathy, inclusivity, and a customer-centric approach in all aspects of its business.
Work Style:
- Collaborative: Bash.com encourages cross-functional teamwork and collaboration to drive innovation and success.
- Agile: The company embraces change and adaptability, allowing employees to pivot and respond to new challenges and opportunities.
- Data-driven: Bash.com uses data and analytics to inform decision-making and drive business growth.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a cross-functional team and managing multiple projects simultaneously?
- Do you have a keen eye for detail and a strong understanding of marketing principles and digital platforms?
- Are you proactive, self-motivated, and able to work independently?
ASSUMPTION: Bash.com's cultural fit assessment focuses on identifying candidates who align with the company's values, work style, and long-term vision for growth and success.
⚠️ Potential Challenges
- The Marketing Assistant role may require occasional overtime or weekend work to meet project deadlines, particularly during new brand launches.
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The role may require candidates to manage multiple tasks simultaneously, which can be stressful or overwhelming for some individuals.
- The hybrid work arrangement may present challenges for candidates who prefer a more traditional office environment or have difficulty working remotely.
ASSUMPTION: The Marketing Assistant role offers a unique opportunity to gain experience in brand management, campaign coordination, and project management within a dynamic and growing company. However, it also presents challenges that require candidates to be adaptable, resilient, and capable of thriving in a fast-paced, ever-evolving work environment.
📈 Similar Roles Comparison
- The Marketing Assistant role at Bash.com is similar to other mid-level marketing positions, such as Marketing Coordinator, Brand Manager, or Campaign Manager, but with a focus on brand launches and asset production oversight.
- Compared to other roles in the technology, information, and internet industry, the Marketing Assistant role at Bash.com requires a strong understanding of retail fundamentals and eCommerce principles.
- Career progression for the Marketing Assistant role may include advancement to Senior Marketing roles, such as Senior Marketing Manager or Director of Marketing, or transition to other areas of the business, such as product management or business development.
ASSUMPTION: The Marketing Assistant role at Bash.com offers a unique blend of brand management, campaign coordination, and project management responsibilities, making it an attractive opportunity for candidates seeking to gain diverse experience in the marketing field.
📝 Sample Projects
- Coordinating the launch of a new fashion brand across multiple channels, including online, in-store, and social media platforms.
- Overseeing the production of branded assets for a lifestyle product line, ensuring consistency with brand guidelines and timely delivery.
- Supporting the launch of a marketing campaign for a new technology product, including coordinating with internal teams and external partners to gather necessary assets and information.
ASSUMPTION: The Marketing Assistant role at Bash.com offers a variety of projects that allow candidates to gain experience in brand management, campaign coordination, and project management within a dynamic and growing company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- What are the key priorities for the Marketing Assistant role in the first 90 days?
- How does the company measure the success of its brand launches and marketing campaigns?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and helps you better understand the company culture, work environment, and long-term growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past work that showcase your ability to coordinate brand launches, oversee asset production, and support campaign coordination.
- Research Bash.com's industry and competition to show your understanding of the market landscape.
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
