Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Rite Window, a Renuity company

🔹 Location: Woburn, Massachusetts

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating and scheduling engaging content for social media platforms
• Supporting the development and execution of marketing campaigns across multiple channels
• Conducting market research to identify trends and opportunities
• Monitoring and analyzing campaign performance metrics using tools like social media insights

ASSUMPTION: This role is ideal for a recent graduate or early-career marketing professional looking to gain hands-on experience in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in creating and scheduling engaging content for social media platforms (e.g., TikTok, Twitter, Instagram, LinkedIn) to increase engagement and brand visibility

✅ Support the development and execution of marketing campaigns across multiple channels

✅ Conduct market research to identify trends, competitors, and new opportunities

✅ Assist in the creation of marketing materials, including presentations, flyers, and digital assets

✅ Monitor and analyze campaign performance metrics using tools like social media insights

✅ Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts

✅ Stay up-to-date with industry trends and best practices in digital marketing

✅ Provide administrative support to the marketing department, including organizing files and updating databases

✅ Capture and organize marketing assets such as before-and-after project photos and videos, customer testimonials, and on-site video footage

✅ Assist in creating and refining standard operating procedures for marketing activities to ensure consistency and scalability

ASSUMPTION: This role requires a proactive, detail-oriented individual who can manage multiple tasks and prioritize effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Currently pursuing a degree in Marketing, Communications, Business, or a related field

Experience: Entry-level (0-2 years) or equivalent experience

Required Skills:

• Strong written and verbal communication skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with social media platforms and their analytics tools
• Ability to multitask and prioritize tasks in a fast-paced environment
• Detail-oriented with excellent organizational skills
• Creative thinking and problem-solving abilities

Preferred Skills:

• Previous marketing or PowerBI related experience

ASSUMPTION: While previous marketing experience is not required, candidates with relevant coursework or internships will be given preference.

💰 Compensation & Benefits

Salary Range: $24.00 per hour (commensurate with experience and skills)

Benefits:

• Full-time benefits
• PTO
• 401K

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Woburn, MA area.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: 1,001-5,000 employees (Renuity), with a local team in Woburn, MA

Founded: 2001 (Rite Window), with a broader history as part of Renuity

Company Description:

• Rite Window is a leading home renovation company specializing in windows, doors, roofs, showers, and bath upgrades
• As part of Renuity, the company combines local expertise with national brand strength to build the future of home improvement
• Rite Window has earned six Angie’s List Super Service Awards and a Yelp 5-star honor for its commitment to craftsmanship and customer satisfaction

Company Specialties:

• Window and door installation
• Roofing services
• Bathroom and kitchen remodeling

Company Website: Rite Window

ASSUMPTION: Rite Window's focus on quality and customer satisfaction makes it an attractive employer for those interested in the home improvement industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the opportunity for hybrid or remote work in the future

Growth Opportunities:

• Gain hands-on experience in various aspects of marketing, including content creation, campaign management, and market research
• Potential for career progression within the marketing department or broader Renuity organization
• Opportunity to work with a diverse team and learn from experienced professionals

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive team

Office Location(s): Woburn, MA

Geographic Context:

• Woburn is a city in Middlesex County, Massachusetts, with a population of approximately 39,000
• The city is located about 10 miles north of Boston, offering easy access to urban amenities while maintaining a suburban feel
• Woburn is home to a diverse range of industries, including manufacturing, healthcare, and technology

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work in the future)

ASSUMPTION: The Woburn office provides a supportive and collaborative work environment, with easy access to nearby amenities and urban attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Marketing Director or another senior team member

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly
• Problem-solving and critical thinking abilities
• Understanding of marketing principles and digital platforms
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Rite Window's business and the home improvement industry
• Prepare examples of your previous marketing work or projects to showcase during the interview

ATS Keywords: Marketing, Social Media, Content Creation, Campaign Management, Market Research, Microsoft Office, Analytics, Home Improvement, Rite Window, Renuity

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (TikTok, Twitter, Instagram, LinkedIn)
• Analytics tools (e.g., Google Analytics, social media insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Quality and craftsmanship
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Focus on results and continuous improvement
• Supportive and collaborative team culture

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively in a team?
• Are you detail-oriented and able to manage multiple tasks in a fast-paced environment?
• Do you have a passion for marketing and a desire to learn and grow in the field?

ASSUMPTION: Rite Window values candidates who are proactive, detail-oriented, and passionate about marketing, with a strong commitment to customer satisfaction and teamwork.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to a corporate office setting with a diverse team
• Developing a strong understanding of the home improvement industry and Rite Window's unique offerings
• Balancing marketing efforts across multiple channels and platforms

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to learning and growth.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a broader range of responsibilities and opportunities for growth
• As part of Renuity, Rite Window offers the stability and resources of a larger organization, while maintaining a local focus and customer-centric approach
• This role provides a strong foundation for a career in marketing, with potential for growth and progression within the company

ASSUMPTION: This role offers a unique combination of local expertise and national brand strength, with opportunities for growth and development within the marketing department and broader Renuity organization.

📝 Sample Projects

• Developing and executing a social media campaign to increase engagement and brand visibility
• Conducting market research to identify trends and opportunities in the home improvement industry
• Assisting in the creation of marketing materials, such as presentations and flyers, for upcoming events or campaigns

ASSUMPTION: These projects are designed to provide hands-on experience and opportunities for growth and development in the marketing field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Rite Window and Renuity?
• What opportunities are there for professional development and growth within the company?
• How does Rite Window support work-life balance for its employees?
• What is the team culture like, and how does this role contribute to the team's success?

ASSUMPTION: These questions are designed to assess the role's fit with your career goals and personal preferences, as well as the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous marketing work or projects to showcase during the interview
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.