📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Madison, Wisconsin, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives and driving brand awareness
- Collaborating with internal departments to gather content and materials
- Monitoring and reporting on marketing performance and campaign analytics
- Creating promotional materials and presentations
- Assisting in planning and organizing company events and initiatives
- Performing general administrative tasks related to the marketing department
ASSUMPTION: This role requires a proactive and detail-oriented individual with strong organizational skills and a passion for marketing. Familiarity with marketing principles and tools is beneficial.
📋 Key Responsibilities
✅ Assist in the development and execution of marketing campaigns
✅ Coordinate with internal departments to gather content and materials
✅ Monitor and report on marketing performance and campaign analytics
✅ Help prepare presentations, brochures, and promotional materials
✅ Support in planning and organizing company events and initiatives
✅ Maintain and update internal marketing documentation
✅ Perform general administrative tasks related to the marketing department
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Associate’s or Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1+ year of experience in a marketing or administrative support role
Required Skills:
- Strong verbal and written communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic knowledge of marketing principles and tools
- Ability to manage multiple tasks and meet deadlines
- Attention to detail and strong organizational skills
Preferred Skills:
- Familiarity with marketing software and analytics tools
- Experience with graphic design or video production
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, familiarity with marketing software and analytics tools, as well as experience with graphic design or video production, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $54,000 - $62,000 annually
Benefits:
- Opportunities for career advancement and skill development
- Comprehensive training and onboarding
- Collaborative and supportive work environment
- Health, dental, and vision insurance
- Paid time off and holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Madison, Wisconsin.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving.
- The company aims to disrupt the status quo and redefine the art of storytelling in the PR and branding industry.
- Signal Tru Brand offers opportunities for career advancement, skill development, and a collaborative work environment.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Although the job listing is for Alphabe Insight Inc, the company description and specialties provided are for Signal Tru Brand, as the job listing was scraped from their LinkedIn profile.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Career advancement within the marketing department
- Skill development through comprehensive training and onboarding
- Potential to work on diverse projects and campaigns
ASSUMPTION: Growth opportunities are likely to be focused on career advancement within the marketing department and skill development through training and onboarding.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Madison, Wisconsin, is a mid-sized city with a population of approximately 259,000.
- The city is known for its high quality of life, with a strong economy and a vibrant cultural scene.
- Madison is home to several major industries, including healthcare, education, and technology.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work schedule is typical for a full-time marketing role, with some flexibility for project deadlines and team meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the company's leadership team
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Organizational skills and attention to detail
- Understanding of marketing principles and tools
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your past marketing or administrative support work to showcase during the interview.
- Research the company and be ready to discuss how your skills and experiences align with their mission and values.
ATS Keywords: Marketing Assistant, Marketing Campaigns, Marketing Performance, Promotional Materials, Event Planning, Administrative Tasks, Marketing Software, Analytics Tools, Graphic Design, Video Production, Career Advancement, Skill Development, Training, Onboarding
ASSUMPTION: The application process is likely to involve multiple interviews, focusing on communication skills, organizational skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Video production tools (e.g., iMovie, Adobe Premiere Pro)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and administrative support positions.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic thinking
- Authenticity
Work Style:
- Collaborative
- Dynamic
- Supportive
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you passionate about marketing and driven to deliver results?
- Do you possess strong organizational skills and attention to detail?
ASSUMPTION: The company values and work style described are likely to be emphasized during the interview process, with candidates being assessed for their fit with these aspects.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working collaboratively with diverse teams and stakeholders
- Continuously learning and staying up-to-date with new marketing tools and trends
ASSUMPTION: The potential challenges for this role are typical for entry-level marketing positions and can be overcome with strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, with a focus on supporting marketing initiatives and driving brand awareness.
- Compared to a Marketing Manager or Marketing Director, this role has a more limited scope and focuses on supporting rather than leading marketing efforts.
- Career paths for this role may include progression to Marketing Coordinator, Marketing Manager, or Marketing Director, depending on the company's structure and growth opportunities.
ASSUMPTION: The comparison provided is based on typical career progression within the marketing field and may vary depending on the specific company and industry.
📝 Sample Projects
- Assisting in the planning and execution of a marketing campaign to launch a new product
- Creating promotional materials, such as brochures, flyers, and social media graphics, for an upcoming event
- Monitoring and analyzing marketing performance data to generate reports and make data-driven recommendations
ASSUMPTION: The sample projects provided are based on the key responsibilities listed in the job description and may vary depending on the specific needs of the company and its marketing department.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: The key questions to ask during the interview are designed to gain insight into the role's priorities, collaboration, professional development, work-life balance, and potential challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing or administrative support work to showcase during the interview
- Research the company and be ready to discuss how your skills and experiences align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
