Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: BM Connect

🔹 Location: Hancock, Michigan

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Direct client communication and interaction
• Leading promotional sales campaigns
• Conducting market and territory research
• Collaborating with the Senior Marketing Manager
• Building brand awareness and recognition
• Driving sales growth and customer loyalty
• Delivering results and meeting sales goals

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing and sales. It offers a unique opportunity to work closely with a senior manager and learn various aspects of marketing.

📋 Key Responsibilities

✅ Communicate and interact directly with clients and customers

✅ Conceptualize and lead promotional sales campaigns

✅ Identify specific target markets for clients' products and services

✅ Coordinate and present territory research to the marketing team

✅ Develop leadership skills and build brand awareness

✅ Support marketing efforts with a customer-first approach to drive sales growth

✅ Deliver results to clients daily and meet all objectives and sales goals

✅ Assist the senior-level Marketing Manager with designated projects

ASSUMPTION: This role requires a balance of independent work and team collaboration. The Marketing Assistant will need to manage their time effectively to meet daily deliverables and long-term objectives.

🎯 Required Qualifications

Education: Associate's degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry required

Required Skills:

• Excellent communication skills
• Ability to work in a fast-paced environment
• Highly motivated and team-oriented mindset
• Versatile and dependable
• Friendly, positive, and upbeat personality

Preferred Skills:

• Previous experience in marketing or sales
• Familiarity with market research tools and techniques
• Basic knowledge of CRM software

ASSUMPTION: While an Associate's degree or 4-year degree is preferred, the company may consider candidates with relevant experience who demonstrate strong transferable skills.

💰 Compensation & Benefits

Salary Range: $39,000 - $44,000 per year (based on industry standards for entry-level marketing roles in Hancock, Michigan)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee development and training opportunities

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Hancock, Michigan area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting and bookkeeping services

Company Size: 11-50 employees (small to mid-sized company)

Founded: 2008 (17 years ago)

Company Description:

• Specialist providers of outsourced bookkeeping, management accounts, and payroll solutions
• Works with clients across various sectors and business lifecycle stages
• Emphasizes streamlined, tech-enabled approach to manage finance functions cost-effectively and efficiently

Company Specialties:

• Accounts preparation
• Bookkeeping services
• Payroll services
• Tax services

Company Website: http://www.bmconnect.co.uk

ASSUMPTION: BM Connect is a well-established company in the accounting and bookkeeping industry, with a focus on providing affordable and effective solutions to its clients.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Senior Marketing Manager

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Learning and developing marketing and sales skills
• Potential for career advancement within the marketing department
• Opportunities to work on diverse projects and campaigns

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and team-oriented work environment

Office Location(s): 82 St John Street, London, England EC1M 4JN, GB

Geographic Context:

• Hancock, Michigan, is a small city with a population of approximately 4,500 people
• Located in the Upper Peninsula of Michigan, Hancock offers a mix of urban and outdoor recreational opportunities
• The cost of living in Hancock is relatively low compared to other areas in the United States

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Hancock, Michigan, offers a unique blend of urban and outdoor living, with a low cost of living and a tight-knit community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Senior Marketing Manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication skills and customer service experience
• Problem-solving and analytical skills
• Motivation and initiative
• Cultural fit and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your customer service and communication skills
• Research BM Connect and the accounting industry to demonstrate your interest and knowledge

ATS Keywords: Marketing Assistant, Customer Service, Sales Tactics, Market Research, Brand Awareness, Promotional Campaigns, Customer-Centric Approach, Results-Driven, Training

ASSUMPTION: BM Connect uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for the role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)
• Project management software (e.g., Asana, Trello, or Monday.com)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for the role. The company may provide training on any necessary software.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Team-oriented
• Results-driven
• Adaptable
• detail-oriented

Self-Assessment Questions:

• Do you have strong communication skills and enjoy working with customers?
• Are you motivated, adaptable, and able to work in a fast-paced environment?
• Do you thrive in a team setting and enjoy collaborating with others?

ASSUMPTION: BM Connect values candidates who are customer-focused, collaborative, and results-driven. Applicants should be able to demonstrate these qualities through their experiences and responses during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced work environment
• Working with diverse clients and their unique needs
• Continuously learning and staying up-to-date with marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Marketing Coordinator: Similar role with a focus on coordinating marketing campaigns and events
• Sales Development Representative: Focuses on lead generation and qualification, rather than marketing
• Marketing Specialist: More senior role with a broader range of responsibilities, including strategy and planning

ASSUMPTION: These roles share some similarities with the Marketing Assistant position, but each has its unique focus and requirements.

📝 Sample Projects

• Conducting market research to identify new target markets for a client
• Developing and executing a promotional sales campaign for a product launch
• Creating and presenting a report on territory research to the marketing team

ASSUMPTION: These projects are examples of the types of tasks and responsibilities the Marketing Assistant may be expected to perform in the role.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the marketing department and the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your customer service and communication skills
• Research BM Connect and the accounting industry to demonstrate your interest and knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.