Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Bank of Botetourt

🔹 Location: Daleville, Virginia, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing bank campaigns to generate return on investment
• Engaging with the local community through financial education and volunteerism
• Coordinating outreach programs and events
• Maintaining promotional items and marketing supplies
• Assisting with employee engagement initiatives

ASSUMPTION: This role requires a balance of analytical, creative, and interpersonal skills. The ideal candidate will be passionate about community outreach and have strong communication skills.

📋 Key Responsibilities

✅ Campaign Analysis: Analyze bank campaigns to interpret and generate return on investment

✅ Community Outreach: Engage with the local community through financial education and volunteerism

✅ Event Coordination: Coordinate and facilitate necessary items and materials for relevant events and community outreach programs

✅ Promotional Item Management: Maintain promotional items, track inventory, and disburse to branches

✅ Employee Engagement: Assist in facilitating employee engagement initiatives such as surveys and team-building events

✅ Service Inquiries: Handle service inquiries and provide general assistance to customers, civic, non-profit, and industry partners

✅ Social Media Analytics: Analyze social media metrics and report on performance

ASSUMPTION: This role involves a mix of strategic analysis, creative problem-solving, and hands-on event management. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor’s degree preferred in marketing, business administration, or a related field

Experience: 2+ years of experience working in marketing, project management, or a combination

Required Skills:

• Strong communication and interpersonal skills
• Detail-oriented and organized
• Passion for community outreach and engagement
• Experience in data analysis and department coordination
• Proficiency in Microsoft Office
• Ability to manage projects from initiation to completion
• Ability to multi-task effectively in a fast-paced environment

Preferred Skills:

• Certification as a PCM, SEO, or similar
• Background in banking or financial services

ASSUMPTION: While a degree in marketing or a related field is preferred, the most important qualifications are strong communication skills, attention to detail, and a passion for community outreach.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Estimated based on industry standards for a Marketing Assistant with 2-5 years of experience in the Roanoke, VA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on bank products and services

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for events and community outreach

ASSUMPTION: The salary range is an estimate based on industry standards for the Roanoke, VA area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 51-200 employees

Founded: 1899

Company Description:

• Bank of Botetourt is a community-focused bank committed to reaching out within local communities to further economic development
• The bank offers a range of services, including lending, financial planning, and ATM services
• Bank of Botetourt is dedicated to improving the quality of life for residents in its service areas through charitable contributions and community partnerships

Company Specialties:

• Lending
• Financial Planning
• ATM Services

Company Website: www.bankofbotetourt.com

ASSUMPTION: Bank of Botetourt is a well-established, community-focused bank with a strong commitment to local economic development and community partnerships.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Department and works closely with various departments across the bank

Work Arrangement: On-site, full-time position with some flexibility for events and community outreach

Growth Opportunities:

• Gain experience in campaign analysis and community outreach
• Develop skills in event coordination and project management
• Potential for career advancement within the marketing department or the broader organization

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and community engagement, with potential for growth and development within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Daleville, Virginia, United States

Geographic Context:

• Daleville is a small town located in Botetourt County, Virginia, with a population of approximately 2,500 people
• The area offers a mix of rural and urban environments, with easy access to outdoor recreation and cultural attractions
• The Roanoke metropolitan area is located nearby, providing additional opportunities for dining, entertainment, and shopping

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for events and community outreach

ASSUMPTION: The Daleville office offers a modern and collaborative work environment, with easy access to outdoor recreation and cultural attractions in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the Marketing Department and other relevant stakeholders
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Experience in marketing, project management, or a related field

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Be prepared to discuss your passion for community outreach and engagement
• Research the company and the role to demonstrate your understanding and enthusiasm
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Marketing Assistant, Campaign Analysis, Community Outreach, Event Coordination, Promotional Item Management, Employee Engagement, Social Media Analytics, Microsoft Office, Project Management, Banking, Financial Services

ASSUMPTION: The application process for this role is likely to involve a combination of online application, phone or video screening, and in-person or virtual interviews. Applicants should be prepared to demonstrate their communication and interpersonal skills, as well as their analytical and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The Marketing Assistant will use a variety of tools and technologies to analyze campaign performance, coordinate events, and manage promotional items. Proficiency in Microsoft Office and relevant marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Customer-centric
• Collaborative
• Innovative
• Respectful

Work Style:

• Team-oriented
• Adaptable
• Results-driven
• Detail-oriented
• Passionate about community engagement

Self-Assessment Questions:

• Do you share Bank of Botetourt's commitment to community engagement and economic development?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a passion for marketing and a strong desire to learn and grow in the role?

ASSUMPTION: Bank of Botetourt values candidates who are passionate about community engagement, collaborative, and results-driven. Applicants should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing analytical and creative tasks
• Working with a diverse range of stakeholders, including customers, civic organizations, and industry partners
• Adapting to changes in priorities and workload
• Meeting tight deadlines for events and community outreach programs

ASSUMPTION: The Marketing Assistant role may present challenges in managing multiple projects and priorities, balancing analytical and creative tasks, and adapting to changes in workload. Successful candidates will be organized, detail-oriented, and able to manage their time effectively.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position places a strong emphasis on community outreach and engagement
• This role offers a unique opportunity to gain experience in campaign analysis, event coordination, and promotional item management
• Career progression in this role may lead to opportunities in marketing management, community relations, or other related fields

ASSUMPTION: This role offers a unique blend of marketing, community engagement, and event coordination responsibilities. Applicants should be prepared to discuss their relevant skills and experiences in these areas during the interview process.

📝 Sample Projects

• Analyzing the performance of a recent marketing campaign and generating a report on return on investment
• Coordinating a financial education workshop for local high school students, including securing speakers, promoting the event, and managing logistics
• Managing the inventory of promotional items and ensuring that branches have sufficient supplies for upcoming events and community outreach programs

ASSUMPTION: The Marketing Assistant will be involved in a variety of projects, from campaign analysis and event coordination to promotional item management. Applicants should be prepared to discuss their relevant skills and experiences in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to the overall success of the marketing department and the bank?
• What opportunities are there for growth and development within this role and the broader organization?
• How does the bank support employee engagement and work-life balance?
• What are the most challenging aspects of this role, and how can I be successful in overcoming them?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and their understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bank of Botetourt careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, project management, or a related field
• Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
• If you are offered the position, be prepared to discuss your availability to start and any other relevant logistics

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.