I

Marketing Assistant

IIM Group
Full-time
On-site
Centreville, Virginia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: Infinite Icons

πŸ”Ή Location: Centreville, Virginia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing Services

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Direct client communication and interaction
  • Leading promotional sales campaigns
  • Conducting market and territory research
  • Supporting various marketing initiatives
  • Building brand awareness and recognition

ASSUMPTION: This role is ideal for a recent graduate or someone with up to two years of experience in customer service or a customer-centric industry, seeking to grow in the marketing field.

πŸ“‹ Key Responsibilities

βœ… Communicate and interact directly with clients and customers

βœ… Conceptualize and lead promotional sales campaigns, working closely with the Senior Marketing Manager

βœ… Identify specific target markets to help promote clients' products and services

βœ… Coordinate and present territory research to the rest of the Marketing Team

βœ… Develop and showcase leadership skills throughout the entry-level role

βœ… Build brand awareness and recognition through individualized marketing and sales campaigns

βœ… Support every angle of marketing with a customer-first approach to drive growth and brand loyalty

βœ… Deliver results to clients daily and meet all objectives and goals

βœ… Assist the Senior Marketing Manager with any other designated projects

ASSUMPTION: The role requires strong communication skills, a customer-centric mindset, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Associate's degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry is required

Required Skills:

  • Exceptional communication skills
  • Highly motivated and team-oriented mindset
  • Ability to work in a fast-paced environment
  • Versatile and dependable
  • Friendly, positive, and upbeat personality

Preferred Skills:

  • Previous experience in marketing or sales
  • Bilingual or multilingual

ASSUMPTION: While not explicitly stated, having some marketing or sales experience and being bilingual or multilingual could be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $50,000 per year (based on industry standards for entry-level marketing roles in the Washington DC area)

Benefits:

  • Training and development initiatives
  • Support for new office locations and client growth initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in the Washington DC area. Benefits information is limited, so it's assumed that the company offers standard benefits for full-time employees.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services. Infinite Icons focuses on providing excellent customer service and innovative marketing, sales, and advertising services to increase clients' brand awareness and long-term customer loyalty.

Company Size: Small (11-50 employees). This size allows for closer collaboration and mentorship opportunities.

Founded: The company's founding date is not specified, but it has been operating in the Washington DC area for some time.

Company Description:

  • Infinite Icons prioritizes training and development initiatives to equip team members with the skills and knowledge needed to manage new office locations and support clients' growth initiatives.
  • The company aims to integrate creative marketing and sales tactics to increase clients' brand awareness and long-term customer loyalty.
  • Infinite Icons has seen profit margins increase and the overall sales pipeline remain steady due to its individualized approach with entry-level Marketing Assistants.

Company Specialties:

  • Marketing and advertising services
  • Sales tactics and strategies
  • Customer service and client communication

Company Website: www.infiniteiconsinc.com

ASSUMPTION: Infinite Icons is a growing marketing services company that values employee development and client success. Its small size allows for closer collaboration and mentorship opportunities.

πŸ“Š Role Analysis

Career Level: Entry-level. This role is ideal for recent graduates or individuals with up to two years of experience in customer service or a customer-centric industry.

Reporting Structure: The Marketing Assistant will report directly to the Senior Marketing Manager.

Work Arrangement: On-site, full-time (40 hours per week).

Growth Opportunities:

  • Progression to a senior-level marketing role as the company grows
  • Potential to manage new office locations and support clients' growth initiatives
  • Opportunities to gain experience in various aspects of marketing and sales

ASSUMPTION: As a growing company, Infinite Icons offers opportunities for career progression and growth within the marketing field.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Alexandria, Virginia, with the specific office address being 8850 Richmond Hwy, Alexandria, Virginia 22309, US.

Office Location(s): Centreville, Virginia

Geographic Context:

  • The Washington DC area has a thriving job market and offers numerous networking opportunities.
  • Centreville is located in Fairfax County, Virginia, and is part of the Washington DC metropolitan area.
  • The area has a diverse population and offers a mix of urban and suburban living options.

Work Schedule: Full-time (40 hours per week), with standard business hours.

ASSUMPTION: The work environment is collaborative and focused on employee development, with a small company size allowing for closer mentorship opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening to assess communication skills and cultural fit
  • In-person or virtual interview with the Senior Marketing Manager to discuss the role and expectations
  • Potential follow-up interviews or assessments

Key Assessment Areas:

  • Communication skills and customer service experience
  • Ability to work in a fast-paced environment
  • Motivation and team-oriented mindset
  • Creativity and problem-solving skills

Application Tips:

  • Highlight any relevant marketing or sales experience and customer service successes on your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
  • Prepare examples of your ability to conduct market research and develop promotional sales campaigns
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

ATS Keywords: Marketing Assistant, Entry-level Marketing, Customer Service, Sales Tactics, Market Research, Brand Awareness, Customer-Centric, Fast-paced Environment, Team-oriented, Motivation, Dependability, Positivity, Creativity, Client Interaction, Campaign Management, Growth Mindset

ASSUMPTION: The application process is typical for an entry-level marketing role, with a focus on communication skills, customer service experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: As a marketing services company, Infinite Icons uses various tools and technologies to manage client relationships, automate marketing processes, and collaborate on projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Investment in employee development and growth
  • Focus on client success and customer service
  • Collaboration and teamwork

Work Style:

  • Fast-paced and dynamic
  • Customer-centric and results-driven
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you highly motivated and results-driven?
  • Do you possess strong communication skills and a customer-centric mindset?
  • Are you comfortable working in a small team and collaborating with others?

ASSUMPTION: Infinite Icons values employees who are highly motivated, results-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

  • As a small company, there may be limited opportunities for career advancement in the short term
  • The role may require working with difficult clients or managing tight deadlines
  • The work environment may be fast-paced and demanding at times
  • The company's small size may result in limited resources or support for certain projects

ASSUMPTION: While Infinite Icons offers opportunities for growth and development, there may be challenges related to its small size and the fast-paced nature of the work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an entry-level Marketing Coordinator or Marketing Associate position in a marketing agency or in-house marketing department
  • Infinite Icons' focus on individualized marketing and sales tactics sets it apart from larger, more generalized marketing agencies
  • Career progression in this role could lead to a senior-level marketing position or management opportunities as the company grows

ASSUMPTION: This role is similar to entry-level marketing positions in other companies, but Infinite Icons' individualized approach and focus on employee development make it unique.

πŸ“ Sample Projects

  • Developing and executing a promotional sales campaign for a new product launch
  • Conducting market research to identify target markets and customer segments for an existing product line
  • Assisting in the planning and execution of a client event or trade show

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that a Marketing Assistant at Infinite Icons might encounter.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the Senior Marketing Manager support and mentor entry-level Marketing Assistants?
  • What opportunities are there for growth and development within the Marketing Team?
  • How does Infinite Icons measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What is the company's approach to work-life balance, and how is it maintained in a fast-paced environment?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume to highlight your relevant marketing, sales, and customer service experience
  • Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture
  • Prepare examples of your ability to conduct market research and develop promotional sales campaigns
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.