📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Consortia Ltd
🔹 Location: Athens, Attikí, Greece
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days per week in Athens office)
🚀 Job Overview
Key aspects of this role include:
- Managing advertising campaigns across multiple platforms (Meta, TikTok, Google, YouTube)
- Creating and editing engaging ad content
- Optimizing campaign performance and managing budgets
- Collaborating with teams to optimize landing pages and ensure ad compliance
- Monitoring trends and updating advertising strategies
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving positive returns on ad spend.
📋 Key Responsibilities
✅ Develop, manage, and optimize ad campaigns on Meta (Facebook & Instagram), TikTok, Google, and YouTube
✅ Create and edit engaging ad content, and post it to social media platforms
✅ Test ads, scale successful campaigns, and stop underperforming ones
✅ Design ads using Adobe Express and Adobe InDesign, ensuring they align with branding
✅ Edit product images using Photoshop to enhance quality and engagement
✅ Conduct audience research and create detailed customer personas for effective targeting
✅ Manage advertising budgets across platforms, ensuring optimal ROI and avoiding overspending
✅ Perform A/B testing on ad copy, creatives, and formats to determine most effective strategies
✅ Monitor competitor ad strategies and analyze trends for improvement opportunities
✅ Write compelling ad copy tailored to the platform and audience to maximize clicks and conversions
✅ Set up and manage retargeting campaigns to engage with users who haven’t converted yet
✅ Generate detailed reports on campaign performance, including insights into reach, engagement, conversions, and ROI
✅ Ensure all advertisements comply with platform policies and legal requirements
✅ Collaborate with web developers or marketing teams to optimize landing pages for conversions
✅ Stay up-to-date with advertising trends, platform updates, and new ad tools to implement innovative strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple tasks and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years in a similar role, with proven success managing Facebook Ads, TikTok Ads, Google Ads, and YouTube Ads
Required Skills:
- Proficient in Adobe Express, Adobe InDesign, and Photoshop
- Strong analytical mindset, focusing on achieving positive returns
- Creativity for designing ads and crafting effective campaigns
- Ability to work hybrid, with 2-3 days per week in the Athens office (9:00 AM - 6:00 PM)
Preferred Skills:
- Fluency in Greek and English
- Experience with Google Analytics and Google Ads Manager
- Knowledge of the kids' toys industry
ASSUMPTION: While not explicitly stated, proficiency in Greek is likely beneficial for this role, given the location and company size.
💰 Compensation & Benefits
Salary Range: €1,300 NET per month (based on the provided information)
Benefits:
- Paid monthly subscription for Metro
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2-3 days per week
ASSUMPTION: The salary range is based on the provided information and is considered competitive for a Marketing Assistant role in Athens, given the company size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (though this role is within the marketing department of a financial services company)
Company Size: 2-10 employees (small, close-knit team with opportunities for growth and impact)
Founded: 2019 (relatively new company with a focus on innovation and growth)
Company Description:
- Consortia provides expert financial services to help businesses thrive at every stage of growth
- Offers services such as business planning, investor-focused pitch decks, business valuations, due diligence, financial advisory, and tax optimization
- Specializes in intellectual property strategies to help businesses reduce costs and improve efficiency
Company Specialties:
- Business planning and funding support
- Business valuation and financial advisory
- Tax optimization through intellectual property strategies
Company Website: https://consortia.cy/
ASSUMPTION: While the company's primary focus is financial services, this role is within the marketing department and is not directly related to financial services.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the CEO, indicating a high degree of autonomy and responsibility
Work Arrangement: Hybrid, with 2-3 days per week in the Athens office and the option to work remotely the rest of the week
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole
- Opportunity to work on a wide range of marketing campaigns and projects, gaining diverse experience
- Chance to make a significant impact on the company's growth and success in the marketing arena
ASSUMPTION: Given the company's size and the role's responsibilities, there is potential for significant growth and advancement opportunities.
🌍 Location & Work Environment
Office Type: Modern office in the center of Athens, with a focus on creativity and innovation
Office Location(s): Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of approximately 664,000 people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Athens offers a mix of urban and coastal living, with easy access to beaches and the Aegean Sea
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2-3 days per week
ASSUMPTION: The work environment is likely dynamic and collaborative, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the CEO
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Advertising campaign management skills
- Creativity and design abilities
- Analytical mindset and data-driven decision-making
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and advertising campaign management experience
- Include specific examples of successful campaigns you've managed and the results you've achieved
- Demonstrate your creativity and design skills through a portfolio or examples of your work
- Prepare questions about the company, the role, and the team to ask during the interview
ATS Keywords: Marketing Assistant, Advertising Campaign Management, Facebook Ads, TikTok Ads, Google Ads, YouTube Ads, Adobe Express, Adobe InDesign, Photoshop, Customer Personas, Retargeting Campaigns, Performance Reporting, Ad Compliance, Landing Page Optimization, Trend Monitoring, Strategy Updates
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's specific hiring practices.
🛠️ Tools & Technologies
- Adobe Express
- Adobe InDesign
- Photoshop
- Meta Ads Manager (Facebook & Instagram)
- TikTok Ads Manager
- Google Ads Manager
- YouTube Ads Manager
- Google Analytics
ASSUMPTION: The required tools and technologies may change or evolve over time, as the company adopts new platforms or updates existing ones.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Data-driven decision-making
- Collaboration and teamwork
- Customer focus
Work Style:
- Dynamic and fast-paced
- Focus on results and achieving positive returns
- Collaborative and supportive team environment
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working independently and managing multiple projects?
- Do you have a strong analytical mindset and a focus on achieving positive results?
- Are you a creative problem-solver with a passion for advertising and marketing?
ASSUMPTION: The company values a strong work ethic, creativity, and a data-driven approach to marketing and advertising campaigns.
⚠️ Potential Challenges
- Managing advertising campaigns across multiple platforms, requiring strong organizational skills and attention to detail
- Balancing creativity and data-driven decision-making, with a focus on achieving positive returns
- Working in a small, close-knit team with high expectations for performance and results
- Adapting to a hybrid work arrangement, with a mix of in-office and remote work
ASSUMPTION: These potential challenges are based on the role's responsibilities, the company's size, and the work arrangement described in the job listing.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Advertising Campaign Manager, but with a focus on managing campaigns across multiple platforms and a high degree of autonomy
- In the financial services industry, marketing roles often focus on promoting the company's services and building brand awareness, rather than selling specific products
- Career paths in marketing can lead to roles such as Marketing Manager, Marketing Director, or Chief Marketing Officer, depending on the company's size and structure
ASSUMPTION: This role is unique in its focus on managing advertising campaigns across multiple platforms and its high degree of autonomy, but it shares similarities with other marketing roles in the industry.
📝 Sample Projects
- Managing a successful retargeting campaign that resulted in a 20% increase in conversions and a positive ROI
- Creating and optimizing landing pages that improved conversion rates by 30% and reduced bounce rates by 20%
- Conducting audience research and creating detailed customer personas that informed advertising strategies and improved campaign performance
ASSUMPTION: These sample projects are based on the role's responsibilities and the company's focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
- How does the company support work-life balance for employees, particularly those working in a hybrid arrangement?
- What are the company's plans for growth and expansion in the coming years, and how can this role contribute to those plans?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's marketing strategy, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and advertising campaign management experience
- Prepare questions about the company, the role, and the team to ask during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
