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Marketing Assistant

Foodstuffs North Island
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: Foodstuffs North Island

πŸ”Ή Location: Foodstuffs Landing Drive, Mangere, Auckland

πŸ”Ή Job Type: Permanent Full Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering data-led campaign strategies supporting brand, advertising, and franchise initiatives
  • Managing agency briefings and executing campaigns across various channels
  • Maintaining relationships with suppliers and providing feedback for effective outcomes
  • Collaborating with the Digital & Ecommerce Manager and Brand Manager on social media, database management, and brand activity
  • Being the first point of contact for store-level campaigns, managing store changeovers, and new store development

ASSUMPTION: This role requires a well-organized individual with excellent time management skills to meet deadlines and manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Manage the briefing to agencies and execution of digital and printed mailers, sales promotions, brand campaigns, and supporting communications material

βœ… Work with the Digital & Ecommerce Manager and Brand Manager on social media posting, community management, database management, and brand activity with relevant external agencies and partners

βœ… Be the first point of contact for store-level campaigns, managing the development and implementation of these individual store campaigns, store changeovers, and new store development

βœ… Manage day-to-day relationships with suppliers, help schedule their brand activity, and provide feedback to ensure effective outcomes, deadlines, and post-reporting are met

ASSUMPTION: The role may require occasional overtime or weekend work to meet campaign deadlines, especially during peak periods.

🎯 Required Qualifications

Education: A relevant degree or diploma in Marketing, Communications, or a related field is preferred but not required.

Experience: Candidates should have some baseline experience in marketing or a related field, ideally within a retail or FMCG environment.

Required Skills:

  • Excellent written and verbal communication skills
  • Keen eye for detail
  • Curiosity about marketing trends, technologies, and methodologies
  • Experience with creative platforms such as Adobe, Canva, Meta Business Suite, Google My Business, and Ads Manager
  • Strong organizational skills and time management

Preferred Skills:

  • Familiarity with the liquor industry
  • Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having a valid driver's license and access to a reliable vehicle may be beneficial for this role due to its on-site nature and potential travel between stores.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between NZD 50,000 and NZD 60,000 per annum, based on industry standards for entry-level marketing roles in Auckland. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

  • Free carparking
  • Southern Cross health insurance
  • Foodies superannuation scheme
  • On-site cafΓ© with subsidised meals
  • 5% discount at retail stores
  • Flexible working options
  • Day off on birthday
  • Long service leave
  • Inhouse learning and development programmes
  • Flu vaccinations
  • Social network groups (Tribes)

Working Hours: The role requires working standard business hours, Monday to Friday, with a total of 40 hours per week. Occasional overtime or weekend work may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The final salary offer will be determined by Foodstuffs North Island.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Foodstuffs North Island operates in the retail industry, specifically in the grocery and liquor sectors. They are a cooperative owned by over 22,000 kiwis and serve more than 1.4 million customers each week through their PAK'nSAVE, New World, Four Square, and Gilmours stores.

Company Size: Foodstuffs North Island is a large organization with over 350 stores and more than 24,000 employees across the North Island. This size offers opportunities for career growth and diverse experiences.

Founded: Foodstuffs North Island was founded in 1922 and has since grown to become one of New Zealand's largest retailers.

Company Description:

  • Foodstuffs North Island is a cooperative owned by over 22,000 kiwis
  • They operate over 350 stores across the North Island, including PAK'nSAVE, New World, Four Square, and Gilmours
  • Foodstuffs North Island serves more than 1.4 million customers each week

Company Specialties:

  • Retail
  • Wholesale
  • Grocery
  • Best Employer
  • Ownership
  • Supermarkets
  • Franchise
  • Co-Operative

Company Website: https://www.foodstuffs.co.nz/

ASSUMPTION: Foodstuffs North Island is a well-established and successful retailer with a strong focus on customer service and community engagement.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position within the marketing department. It offers an excellent opportunity for a new graduate or someone with limited marketing experience to gain valuable skills and experience in a dynamic and fast-paced environment.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with the Digital & Ecommerce Manager, Brand Manager, and other marketing team members.

Work Arrangement: This role requires working on-site at the Foodstuffs Landing Drive office in Mangere, Auckland. Occasional travel to other stores may be required.

Growth Opportunities:

  • Progression to a Marketing Coordinator or similar role within the marketing department
  • Expansion of responsibilities based on performance and demonstrated skills
  • Opportunities to work on high-profile campaigns and projects

ASSUMPTION: Foodstuffs North Island offers a supportive and collaborative work environment that encourages employee growth and development.

🌍 Location & Work Environment

Office Type: The role is based at the Foodstuffs North Island head office in Mangere, Auckland. The office is a modern, open-plan workspace with a collaborative and inclusive atmosphere.

Office Location(s): Foodstuffs Landing Drive, Mangere, Auckland

Geographic Context:

  • Auckland is New Zealand's largest city and offers a wide range of cultural, recreational, and entertainment options
  • The Mangere area is located approximately 15 kilometers southwest of Auckland's CBD and is well-connected by public transportation
  • The office is situated near the Auckland Airport, offering convenient access for those traveling for work

Work Schedule: The role requires working standard business hours, Monday to Friday, with a total of 40 hours per week. Occasional overtime or weekend work may be required to meet campaign deadlines.

ASSUMPTION: The office environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The location offers easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Face-to-face or video interview with the Marketing Manager and a member of the marketing team
  • Reference checks and background screening
  • Job offer and onboarding

Key Assessment Areas:

  • Communication skills, both written and verbal
  • Organizational skills and time management
  • Creativity and problem-solving abilities
  • Knowledge of marketing trends, technologies, and methodologies
  • Alignment with Foodstuffs North Island's values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Provide specific examples of your marketing achievements and initiatives
  • Demonstrate your understanding of the liquor industry and Foodstuffs North Island's unique selling proposition
  • Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Marketing, Campaign Strategy, Agency Briefing, Campaign Execution, Supplier Relationship Management, Social Media Management, Community Management, Database Management, Brand Activity, Store Campaigns, Store Changeovers, New Store Development, Creative Platforms, Marketing Trends, Time Management, Written Communication, Verbal Communication, Attention to Detail

ASSUMPTION: Foodstuffs North Island uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being shortlisted.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Canva
  • Meta Business Suite (Facebook, Instagram, LinkedIn)
  • Google My Business
  • Google Ads Manager
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Foodstuffs North Island may provide training and support to help new employees develop the necessary skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Integrity
  • Collaboration
  • Innovation
  • Excellence

Work Style:

  • Dynamic and fast-paced environment
  • Collaborative and inclusive team culture
  • Focus on continuous learning and development
  • Strong emphasis on work-life balance

Self-Assessment Questions:

  • How do you demonstrate customer focus in your daily work?
  • Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
  • How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Foodstuffs North Island values diversity and inclusion and encourages applicants from all backgrounds to apply. The company offers a supportive and inclusive work environment that fosters employee growth and development.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced and dynamic environment
  • Occasional overtime or weekend work to meet campaign deadlines
  • Adapting to changes in the marketing landscape and consumer behavior
  • Building and maintaining effective relationships with suppliers and external agencies

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - This role offers more responsibility and experience in campaign management and strategy development. It may require more advanced skills and experience.
  • Marketing Manager - This role involves overseeing the marketing department and may include budget management, team leadership, and strategic planning. It typically requires more experience and a proven track record in marketing.
  • Marketing Specialist - This role focuses on a specific aspect of marketing, such as social media management or event planning. It may require specialized skills and knowledge in that particular area.

ASSUMPTION: Each role within the marketing department offers unique opportunities for growth and development. The Marketing Assistant role provides an excellent entry point for new graduates or those with limited marketing experience.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new product launch
  • Managing the briefing process for an advertising agency to create a targeted marketing campaign
  • Collaborating with the Digital & Ecommerce Manager to optimize the company's online presence and improve search engine rankings

ASSUMPTION: These sample projects demonstrate the variety and scope of work involved in the Marketing Assistant role. They also highlight the importance of collaboration and teamwork within the marketing department.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role contribute to the overall marketing strategy and objectives of the company?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does the company support work-life balance for its employees?
  • What are the most rewarding aspects of working in the marketing department at Foodstuffs North Island?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company. It also provides an opportunity to gain a better understanding of the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for your interview by researching the company and role, and practicing common interview questions
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.