Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Sumitomo Electric Lightwave Corp.

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns for products or services
• Event planning for regional and national trade shows
• Creating and executing lead fulfillment collateral
• Writing press releases and online content
• Assisting with budget control and processing invoices

ASSUMPTION: This role requires a high level of multitasking and organization, with a varied workload that includes both creative and administrative tasks.

📋 Key Responsibilities

✅ Supporting the Marketing and Communications Manager in driving marketing campaigns

✅ Event planning – Regional and National Trade Shows

✅ Creating lead fulfillment collateral

✅ Executing lead fulfillment

✅ Writing press releases

✅ Assisting with budget control and processing invoices

✅ Coordinating collateral publications (electronic and print)

✅ Fulfilling collateral requests from sales staff

✅ Conducting market research

✅ Writing online content

✅ Assessing the results of a marketing campaign

✅ Photography of products/events/scenarios (occasionally)

✅ Assisting the manager in writing reports and analysing data (occasionally)

✅ Office administrative duties (occasionally)

✅ Arranging promotional events (occasionally)

ASSUMPTION: This role involves a mix of creative, administrative, and analytical tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: 4-year degree in marketing, business, or related field

Experience: Minimum of 2 years in a similar role

Required Skills:

• Excellent organizational skills
• Excellent written and verbal communication
• Strong team player
• Ability to work under pressure to tight deadlines

Preferred Skills:

• Experience with event planning software
• Familiarity with marketing automation tools

ASSUMPTION: While not explicitly stated, experience with relevant marketing tools and software may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a Marketing Assistant with 2-5 years of experience in Raleigh, NC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:30am-5:00pm with some flexibility for event planning and deadlines

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sumitomo Electric Lightwave operates in the telecommunications industry, focusing on fiber optic cable, fusion splicers, air-blown fiber, data centers, and field-installable connectors.

Company Size: Sumitomo Electric Lightwave is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: The company was founded in 1985 and has since grown to become a leading provider of optical fiber solutions.

Company Description:

• Sumitomo Electric Lightwave creates advanced optical fiber solutions for the future of communication networks.
• The company is at the forefront of the connected world, empowering customers through technology and innovation.
• Sumitomo Electric Lightwave simplifies network complexity, improves performance, and reduces costs for its clients.

Company Specialties:

• Fiber optic cable
• Fusion splicers
• Air-blown fiber
• Data centers
• Field-installable connectors

Company Website: http://www.sumitomoelectriclightwave.com

ASSUMPTION: Sumitomo Electric Lightwave's focus on innovation and customer-centric approach creates an engaging work environment for employees.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Marketing Assistant will report directly to the Marketing and Communications Manager.

Work Arrangement: This is an on-site position, with some flexibility for remote work during events or when working on specific projects.

Growth Opportunities:

• Advancement to a Marketing Coordinator or Specialist role
• Expanding responsibilities within the marketing department
• Potential opportunities in other departments, such as sales or product management

ASSUMPTION: With the company's focus on growth and innovation, there may be opportunities for career advancement within Sumitomo Electric Lightwave.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern, professional office space with collaborative work areas and meeting rooms.

Office Location(s): 201 South Rogers Lane, Suite 100, Raleigh, NC 27610, US

Geographic Context:

• Raleigh is part of the Research Triangle region, known for its tech and research industries.
• The area offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor activities.
• Raleigh has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is typically Monday-Friday, 8:30am-5:00pm, with some flexibility for event planning and deadlines. Occasional overtime may be required for events or special projects.

ASSUMPTION: The work environment at Sumitomo Electric Lightwave is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing and Communications Manager
• Final interview with the Marketing Director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Communication skills, both written and verbal
• Organizational skills and ability to multitask
• Creativity and problem-solving abilities
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements.
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Marketing Assistant, Marketing Campaigns, Event Planning, Lead Fulfillment, Press Releases, Budget Control, Market Research, Content Writing, Data Analysis, Team Player, Organizational Skills, Written Communication, Verbal Communication

ASSUMPTION: The application process at Sumitomo Electric Lightwave is designed to assess candidates' skills and cultural fit, with a focus on open communication and collaboration.

🛠️ Tools & Technologies

• Event planning software (e.g., Cvent, Eventbrite)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with relevant marketing tools and software is beneficial for this role, but not always required. The company may provide training or support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic work environment
• Focus on results and achieving goals
• Open communication and collaboration
• Adaptability and willingness to learn

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator, both written and verbal?
• Do you have a proven track record of achieving results and meeting deadlines?
• Are you a team player, with a collaborative and supportive work style?

ASSUMPTION: Sumitomo Electric Lightwave values employees who are adaptable, creative, and committed to delivering results in a collaborative work environment.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines simultaneously
• Working under pressure to meet tight deadlines
• Adapting to a fast-paced and dynamic work environment
• Occasional travel for events or trade shows

ASSUMPTION: While this role presents challenges, it also offers opportunities for growth, learning, and career advancement within the marketing department.

📈 Similar Roles Comparison

• Marketing Coordinator: More senior role with additional responsibilities, such as team management and strategic planning
• Marketing Specialist: Focuses on specific marketing channels or campaigns, rather than the broad range of responsibilities in this role
• Event Coordinator: Specializes in event planning and logistics, rather than the mix of creative, administrative, and analytical tasks in this role

ASSUMPTION: This role offers a unique blend of responsibilities, requiring a versatile skill set and adaptability in a fast-paced work environment.

📝 Sample Projects

• Planning and executing a regional trade show, including vendor coordination, logistics, and on-site management
• Creating and distributing a marketing campaign to generate leads and increase brand awareness
• Analyzing the results of a marketing campaign and presenting findings to the marketing team and senior leadership

ASSUMPTION: These sample projects demonstrate the varied nature of the Marketing Assistant role, requiring a mix of creative, administrative, and analytical skills.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a Marketing Assistant?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.