📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Ritter Insurance Marketing, an Integrity partner
🔹 Location: Harrisburg, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in organizing campaigns and developing marketing strategies
- Conducting market research and analyzing consumer data
- Supporting marketing executives and maintaining campaign flow
- Coordinating promotional events and traditional or digital campaigns
- Updating spreadsheets, databases, and inventories with relevant information
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The Marketing Assistant will work closely with various teams to ensure the smooth operation of the Marketing department and the attainment of its goals.
📋 Key Responsibilities
✅ Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities
✅ Supporting marketing executives in organizing various projects
✅ Conducting market research and analyzing consumer rating reports/questionnaires
✅ Employing marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
✅ Updating spreadsheets, databases, and inventories with statistical, financial, and non-financial information
✅ Assisting in the organizing of promotional events and traditional or digital campaigns and attending them to facilitate their success
✅ Preparing and delivering promotional presentations
✅ Communicating directly with agents, vendors, and encouraging trusting relationships
✅ Ensuring all supporting documents and contracts (licensing) are in place prior to deploying the Campaign
✅ Maintaining campaign flow by ensuring all projects are progressing timely to meet deadlines, meeting and/or following up with any member of the Ritter staff, and notifying the Creative Marketing Manager of any lulls in progress or potential issues with campaign flow
✅ Coordinating marketing lists for each campaign by requesting proper lists from the Database Administrator(s), cleaning the list(s) properly, getting approval(s) from the Director of Marketing, and delivering the list accordingly
✅ Ensuring all Webinars are scheduled, recorded, and deployed properly
✅ Keeping a calendar for creative pieces and campaigns by tracking all banners, web pages, and other media and ensuring they are rotated as needed, and tracking all recurring events/campaigns and ensuring they are updated as needed
✅ Assuming responsibility for miscellaneous duties as assigned by the supervisor
ASSUMPTION: The Marketing Assistant will need to be adaptable and able to multitask, as the role involves various responsibilities and may require working on multiple projects simultaneously.
🎯 Required Qualifications
Education: BS/BA in Marketing, Business, or a related field
Experience: Proven experience as a marketing assistant (0-2 years)
Required Skills:
- Knowledge of Marketing and Creative Team operations and procedures
- Basic understanding of insurance and agent relationship
- Thorough understanding of the creative process, including internal and carrier approval processes
- Proven experience as a marketing assistant. Good understanding of office management and marketing principles
- Demonstrable ability to multi-task and adhere to deadlines. Well-organized with a customer-oriented approach
- Good knowledge of market research techniques and databases
- Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc.)
- Exquisite communication and people skills
Preferred Skills:
- Familiarity with insurance industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having some knowledge of the insurance industry and being bilingual or multilingual could be beneficial for this role but are not strictly required.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Harrisburg, PA)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on insurance products
Working Hours: Full-time (40 hours per week), Monday-Friday, with some flexibility for event attendance and campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Harrisburg, PA. The benefits listed are common for companies of this size in the insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees (Integrity, LLC)
Founded: 1961 (Integrity, LLC)
Company Description:
- Integrity is a leader in providing holistic life, health, and wealth planning and solutions designed to help Americans prepare for the good days ahead.
- Ritter Insurance Marketing, an Integrity partner, is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market.
- Ritter has satellite offices in multiple states and supports over 15,000 independent insurance agents nationwide.
Company Specialties:
- Product Development
- Agency Development
- Agent Recruitment Systems
- Insurance Consulting
Company Website: Integrity.com
ASSUMPTION: Integrity is a well-established company with a strong focus on growth and innovation, offering a family-like environment and competitive benefits.
📊 Role Analysis
Career Level: Entry-level (Marketing Assistant)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, with potential flexibility for event attendance and campaign deadlines
Growth Opportunities:
- Potential career progression within the Marketing department or other departments within Integrity
- Opportunities to learn and develop new skills through training and mentorship programs
- Possibility to work on diverse projects and campaigns, gaining experience in various aspects of marketing
ASSUMPTION: This role offers opportunities for professional growth and development within a large and growing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1445 Ross Ave, 22nd Floor, Dallas, Texas 75202, US (Headquarters); Ritter Insurance Marketing office in Harrisburg, PA
Geographic Context:
- Harrisburg, PA, is the state capital and the 15th largest city in Pennsylvania, with a population of approximately 49,000 people.
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities.
- Harrisburg is located in the Susquehanna Valley, with easy access to major highways and public transportation.
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (EST), with some flexibility for event attendance and campaign deadlines
ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on teamwork and achieving results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with a senior team member or panel
- Background check and offer
Key Assessment Areas:
- Problem-solving skills and adaptability
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Understanding of marketing principles and creative process
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Research Integrity and Ritter Insurance Marketing to demonstrate your interest and understanding of the company and its mission
ATS Keywords: Marketing Assistant, Campaign Organization, Market Research, Marketing Analytics, CRM Tools, Google Adwords, Office Management, Customer Orientation, Multi-tasking, MS Office
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM tools (e.g., Salesforce, HubSpot)
- Online analytics tools (e.g., Google Analytics, SEMrush)
- Google Adwords
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not strictly required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and results-driven
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you possess strong organizational skills and the ability to multitask in a fast-paced environment?
- Are you comfortable working with various teams and stakeholders to achieve common goals?
- Do you have a customer-oriented approach and excellent communication skills?
ASSUMPTION: Candidates who align with these values and work style preferences are more likely to succeed in this role and thrive within the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with various teams and stakeholders to ensure campaign success
- Developing a thorough understanding of the creative process and internal approval procedures
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-oriented approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, with a focus on campaign organization and market research
- In comparison to other marketing roles, this position requires a strong understanding of the creative process and internal approval procedures
- Career progression in this role could lead to positions such as Marketing Manager, Senior Marketing Manager, or other leadership roles within the Marketing department or the broader organization
ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with opportunities for growth and development within a large and growing organization.
📝 Sample Projects
- Organizing and executing a successful marketing campaign, from planning to post-campaign analysis
- Conducting market research and presenting findings to the Marketing Manager and other stakeholders
- Coordinating a promotional event or webinar, ensuring all necessary materials and approvals are in place
ASSUMPTION: These projects are representative of the day-to-day responsibilities and deliverables for this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall success of the Marketing department and the company?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Marketing Assistant - Ritter Insurance Marketing
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Research Integrity and Ritter Insurance Marketing to demonstrate your interest and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
