Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Assistantly

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time or Part-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Working with various clients on marketing initiatives
• Managing content calendars and social media engagement
• Creating marketing assets and managing email campaigns
• Supporting paid advertising initiatives and SEO strategies
• Analyzing marketing performance data and generating reports

ASSUMPTION: This role requires a high level of adaptability as you'll work with different clients, each with their own unique marketing needs and preferences.

📋 Key Responsibilities

✅ Manage content calendars, post scheduling, and community engagement across social platforms

✅ Design marketing assets using Canva or other design tools

✅ Create and manage email marketing campaigns (newsletters, drip sequences, promos)

✅ Support paid advertising initiatives (Facebook/Instagram/Google Ads)

✅ Assist in building, maintaining, or updating client websites (WordPress, Wix, Webflow, etc.)

✅ Conduct keyword research, implement SEO strategies, and track performance

✅ Collect and analyze marketing performance data and generate regular reports

✅ Write and edit blog posts, social media captions, email copy, and landing pages

✅ Coordinate with designers, editors, or other marketing vendors as needed

ASSUMPTION: The specific responsibilities may vary depending on the client's needs and the marketing channels they focus on.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in digital marketing, social media management, or content creation

Required Skills:

• Strong creative and communication skills
• Familiarity with marketing funnels, engagement tactics, and performance metrics
• Ability to manage multiple brands, campaigns, or platforms simultaneously
• Knowledge of current social trends, platform algorithms, and engagement best practices
• Comfort working independently, with excellent organization and time management skills

Preferred Skills:

• Experience with specific marketing tools mentioned in the job description
• Bilingual or multilingual skills (Spanish/English)

ASSUMPTION: While not explicitly stated, having experience with the mentioned marketing tools and platforms would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Assistantly offers competitive pay above market rates for this role. The exact salary range is not provided, but it is expected to be in the range of COP 3,000,000 - COP 5,000,000 per month (USD 800 - USD 1,350) for a full-time position, based on experience and industry standards for marketing assistants in Colombia.

Benefits:

• Permanent work-from-home opportunities
• Paid Holidays and PTO
• Performance, Tenure, and Health & Wellness bonuses
• Opportunities for professional development within the Assistantly community
• Be part of a vibrant and supportive community of Unicorns

Working Hours: Full-Time or Part-Time (varies by client, typically U.S. Business Hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing assistants in Colombia. The actual salary may vary depending on the client's budget and the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Assistantly operates in the outsourcing and offshoring consulting industry, specializing in providing top-tier virtual assistants and marketing professionals to clients worldwide.

Company Size: Assistantly has 51-200 employees, which means you'll be part of a mid-sized team with opportunities for growth and collaboration.

Founded: Assistantly was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• Assistantly connects top-tier professionals with exciting client opportunities that align with their skills, passions, and career goals.
• The company offers flexible remote work, competitive compensation, and long-term career support.
• Assistantly is committed to challenging the norm, thinking outside the box, and embracing diversity to help clients achieve their goals.

Company Specialties:

• Virtual Assistants
• Marketing
• Social Media Management
• Sales Professionals
• Administration
• Operations

Company Website: www.assistantly.com

ASSUMPTION: Assistantly's focus on providing top-tier talent and flexible remote work arrangements makes it an attractive option for marketing professionals seeking diverse client experiences and work-life balance.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain diverse experience working with various clients.

Reporting Structure: As a Marketing Assistant, you will report directly to the client or the Assistantly team managing the client's account.

Work Arrangement: This is a fully remote position with flexible hours, typically aligned with U.S. business hours.

Growth Opportunities:

• Gain experience working with diverse clients and industries
• Develop skills in various marketing channels and tools
• Potential for long-term career support and professional development within the Assistantly community

ASSUMPTION: This role offers excellent opportunities for marketing professionals to gain diverse experience, build their skills, and grow their careers within the Assistantly community.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Colombia (Remote)

Geographic Context:

• Colombia is located in the northern part of South America, with a tropical climate and diverse landscapes.
• The country is known for its vibrant culture, rich history, and natural beauty.
• Colombia has a growing tech industry and a strong focus on remote work, making it an attractive location for digital professionals.

Work Schedule: Full-Time or Part-Time (varies by client, typically U.S. Business Hours)

ASSUMPTION: Working remotely from Colombia offers marketing professionals the opportunity to enjoy a high quality of life while collaborating with international clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Assistantly team
• Client-specific interview(s) and skills assessment(s)
• Background check and onboarding

Key Assessment Areas:

• Marketing skills and experience
• Communication and interpersonal skills
• Adaptability and cultural fit
• Technical proficiency with marketing tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience relevant to the role.
• Demonstrate your understanding of the client's needs and how your skills can meet those needs.
• Showcase your creativity and problem-solving skills through relevant examples or projects.

ATS Keywords: Marketing Assistant, Digital Marketing, Social Media Management, Content Creation, Email Marketing, SEO, Marketing Performance, Client Management, Remote Work, Flexible Hours, Marketing Tools, Marketing Channels

ASSUMPTION: The application process for this role may vary depending on the specific client's requirements and the Assistantly team's assessment of your skills and experience.

🛠️ Tools & Technologies

• Social Media & Scheduling: Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, Buffer, Later, Metricool
• Design: Canva, Adobe Creative Suite, Figma
• Email Marketing: Mailchimp, Flodesk, Klaviyo, ActiveCampaign, Constant Contact
• Website & SEO: WordPress, Webflow, Wix, Squarespace, Yoast, SEMrush, Google Analytics
• Ads: Facebook Ads Manager, Google Ads, TikTok Ads
• Project Management & Communication: Trello, ClickUp, Notion, Slack, Google Workspace
• Reporting & Analytics: Meta Insights, Google Data Studio, HubSpot, or similar CRM tools

ASSUMPTION: Familiarity with the mentioned marketing tools and platforms is highly desirable for this role, as they are commonly used by Assistantly's clients.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Innovation
• Collaboration
• Diversity
• Excellence

Work Style:

• Adaptable and flexible
• Creative and problem-solving oriented
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple tasks simultaneously

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, working with diverse clients and marketing channels?
• Are you comfortable working independently and managing your time effectively?
• Do you possess strong creative and communication skills, with a passion for marketing and a desire to learn and grow?

ASSUMPTION: Assistantly values candidates who are adaptable, creative, and passionate about marketing, with strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing multiple clients with varying marketing needs and preferences
• Adapting to different marketing tools and platforms for each client
• Working with clients in different time zones and adjusting your schedule accordingly
• Keeping up with the latest marketing trends and best practices

ASSUMPTION: These challenges can be overcome by maintaining strong communication with clients, staying organized, and continuously learning and adapting to new situations.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position offers the opportunity to work with diverse clients and gain experience in various marketing channels and tools.
• As a Marketing Assistant with Assistantly, you will have the chance to work with clients from different industries and backgrounds, providing a unique and dynamic work experience.
• This role is well-suited for marketing professionals seeking to gain diverse experience, build their skills, and grow their careers within the Assistantly community.

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain diverse experience and grow their careers within the Assistantly community.

📝 Sample Projects

• Managing a social media campaign for an e-commerce client, increasing engagement by 50% within the first month
• Designing and implementing an email marketing strategy for a SaaS company, resulting in a 20% increase in open rates and click-through rates
• Conducting keyword research and optimizing a client's website for improved SEO performance, leading to a 30% increase in organic traffic

ASSUMPTION: These sample projects demonstrate the diverse range of marketing initiatives you may work on as a Marketing Assistant with Assistantly.

❓ Key Questions to Ask During Interview

• What are the specific marketing needs and goals of the client I will be working with?
• How does Assistantly support its Marketing Assistants in their professional development?
• What are the expectations for communication and collaboration with the client and the Assistantly team?
• What opportunities are there for growth and advancement within the Assistantly community?
• How does Assistantly ensure a positive work-life balance for its remote employees?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development as a Marketing Assistant with Assistantly.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experience relevant to the role.
• Prepare examples or projects that demonstrate your creativity and problem-solving skills.
• Follow up with the Assistantly team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.