Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Zipdev

🔹 Location: Remote (Colombia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting content strategy and lead generation efforts across various digital platforms
• Crafting engaging content and managing podcast outreach
• Contributing to client ad creative and conducting research tasks
• Working remotely with a fast-paced, dynamic team in a fully remote environment

ASSUMPTION: This role requires a high level of self-motivation, time management, and communication skills to thrive in a remote work environment.

📋 Key Responsibilities

✅ Content Strategy & Creation: Draft and design social media content, repurpose podcast content, create lead magnets, and assist in crafting ad creative

✅ Lead Generation & Outreach: Research and identify leads, use LinkedIn and other tools for outreach, maintain outreach records and performance tracking

✅ Podcast Coordination: Manage guest outreach and communication, coordinate scheduling and calendar invites, organize assets and assist with promotion

ASSUMPTION: The role may require occasional weekend work or flexibility in working hours to accommodate time zones and client needs.

🎯 Required Qualifications

Education: Not specified (2+ years of experience required)

Experience: 2+ years of experience in Marketing or related roles

Required Skills:

• Proven experience in content creation and strategy, especially for social media
• Experience in lead generation
• Excellent written English and communication skills
• Strong Canva proficiency (motion graphics and overlays a plus)
• Solid organizational and research skills

Preferred Skills:

• Agency experience or similar fast-paced environment
• Interest in DTC beauty or e-commerce brands
• Experience in B2B lead generation or client acquisition
• Strong LinkedIn presence (connections, posts, outreach familiarity)
• Familiarity with tools like Notion, Airtable, and Slack

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and relevant work experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 USD per year (Estimated based on market rates for a Marketing Assistant role in Colombia with 2-5 years of experience)

Benefits:

• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms

Working Hours: 40 hours a week, Monday - Friday (No weekends)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Zipdev specializes in remote technical staffing from Latin America, focusing on nearshore technology staffing solutions.

Company Size: 51-200 employees. As a mid-sized company, Zipdev offers a balance between a startup-like environment and the resources of a larger organization.

Founded: 2014. Zipdev was founded in 2014 and has since grown to become a leading provider of remote technical staffing solutions.

Company Description:

• Zipdev is a remote-first company that connects businesses with top technical talent from Latin America.
• Their mission is to help companies build remote teams by providing access to a global talent pool.
• Zipdev focuses on nearshore technology staffing, enabling clients to work with developers in similar time zones for improved collaboration and productivity.

Company Specialties:

• Recruiting and staffing for remote teams
• Search and placement of technical talent
• Staffing for various technical roles, including Full Stack Developers, Back-end Developers, and Front-end Developers
• Non-technical staffing and virtual assistant services
• Remote culture and LatAm recruitment expertise

Company Website: http://www.zipdev.com

ASSUMPTION: Zipdev's remote-first culture and focus on nearshore staffing make it an attractive option for candidates seeking a global, flexible work environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing or related fields, looking to grow their careers in a dynamic, fast-paced environment.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: Fully Remote. This role requires candidates to work remotely, with a flexible schedule that may include occasional weekend work or flexibility in working hours.

Growth Opportunities:

• Progression to a Senior Marketing role or a specialized marketing position within the company
• Expanding skills and expertise in digital marketing, content strategy, and lead generation
• Potential opportunities to work with international clients and teams

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere, with the flexibility to balance personal and professional responsibilities.

🌍 Location & Work Environment

Office Type: Fully Remote. Zipdev operates as a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Colombia is the primary location for this role, with a time zone of GMT-5 (EST)
• The country offers a vibrant culture, diverse landscapes, and a growing tech industry
• Zipdev's remote work environment allows candidates to live and work from anywhere within Colombia

Work Schedule: Monday - Friday, 40 hours a week (No weekends)

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Lead generation and outreach experience
• Communication and collaboration skills
• Cultural fit and alignment with Zipdev's values
• Problem-solving and adaptability in a remote work environment

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, lead generation, and communication skills
• Include examples of your work, such as social media campaigns, lead generation strategies, or client case studies
• Demonstrate your understanding of Zipdev's mission and values in your application materials
• Prepare for behavioral interview questions that assess your problem-solving, communication, and collaboration skills

ATS Keywords: Content creation, lead generation, social media management, research skills, Canva proficiency, communication skills, organizational skills, podcast coordination, B2B outreach, client communication, ad creative, digital marketing, creative writing, e-commerce knowledge, DTC beauty interest, Notion familiarity, Airtable familiarity

ASSUMPTION: Zipdev's application process may vary depending on the specific role and the candidate's qualifications. Applicants should be prepared to adapt their approach based on the feedback received during the interview process.

🛠️ Tools & Technologies

• Canva (for content creation and design)
• LinkedIn (for lead generation and outreach)
• Notion and Airtable (for project management and organization)
• Slack (for team communication)
• Zoom or other video conferencing tools (for meetings and interviews)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Be authentic
• Embrace diversity
• Focus on results
• Continuous learning
• Work-life balance

Work Style:

• Remote and flexible work environment
• Collaborative and supportive team culture
• Focus on individual and team growth and development
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable using and learning new tools and technologies as needed?
• Do you align with Zipdev's core values, particularly "Be authentic" and "Embrace diversity"?
• Are you able to balance your work and personal life effectively in a flexible work environment?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Zipdev's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing time zones and communication with international clients and teams
• Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
• Balancing multiple responsibilities and projects simultaneously
• Occasional weekend work or flexibility in working hours to accommodate client needs

ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a remote, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other Marketing Assistant roles, this position offers a unique opportunity to work with a global, remote-first company focused on nearshore technology staffing
• Industry-specific context: The role may involve working with clients in the tech industry, requiring an understanding of tech-related marketing strategies and trends
• Career path comparison: This role offers growth opportunities in digital marketing, content strategy, and lead generation, with the potential to progress to a Senior Marketing role or a specialized marketing position within the company

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product or service
• Conducting market research and analysis to identify lead generation opportunities
• Managing a podcast series, including guest outreach, scheduling, and promotion
• Creating and designing ad creative for client campaigns, including graphics and copy

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Assistant may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the primary goals and objectives for this role in the first 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does Zipdev support its employees in maintaining a healthy work-life balance in a remote work environment?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, lead generation, and communication skills, with examples of your work
• Prepare for behavioral interview questions that assess your problem-solving, communication, and collaboration skills
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.