📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing team in campaign planning and execution
- Preparing marketing materials and presentations
- Conducting market research and trend analysis
- Coordinating events and managing databases
- Monitoring campaign performance and providing reports
ASSUMPTION: This role is ideal for an entry-level candidate looking to gain experience in marketing and contribute to real business outcomes.
📋 Key Responsibilities
✅ Assist in the planning and execution of marketing campaigns
✅ Prepare marketing materials and presentations
✅ Conduct market research and analyze trends to support strategy development
✅ Support event planning and coordination
✅ Manage databases, maintain marketing lists, and update CRM systems
✅ Help monitor campaign performance and prepare performance reports
✅ Coordinate with internal teams and external vendors to ensure timely project delivery
✅ Provide general administrative support to the marketing department
ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on attention to detail and strong organizational abilities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1-2 years of experience in a marketing support role preferred
Required Skills:
- Strong organizational and time-management skills
- Excellent verbal and written communication abilities
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
- Ability to multitask and work independently in a fast-paced environment
- Attention to detail and strong analytical skills
Preferred Skills:
- Experience with CRM systems
- Familiarity with marketing automation tools
ASSUMPTION: While not explicitly stated, experience with CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 to $60,000 per year
Benefits:
- Opportunities for career growth and professional development
- Collaborative and supportive work environment
- Paid time off and holidays
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Ongoing training and skill development programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is competitive for an entry-level marketing role in Grand Rapids, Michigan.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
- Signal Tru Brand offers opportunities for career growth, professional development, and a collaborative work environment.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on storytelling and strategic thinking aligns well with the marketing assistant role, which requires strong communication skills and analytical abilities.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: The marketing assistant will report directly to the marketing manager or director.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- As the company grows, there may be opportunities for the marketing assistant to take on more responsibilities and advance their career within the marketing department.
- Signal Tru Brand offers ongoing training and skill development programs to help employees grow professionally.
ASSUMPTION: With the company's focus on growth and development, there may be opportunities for the marketing assistant to advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive work environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Grand Rapids, Michigan, is a mid-sized city with a growing job market and a cost of living lower than the national average.
- The city offers a variety of cultural attractions, outdoor activities, and a vibrant food scene.
- Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Signal Tru Brand is collaborative and supportive, with a focus on creativity and strategic thinking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the marketing manager or director to discuss the role and answer questions
- Final interview with the company's founder or another senior team member to discuss the company's mission and values
Key Assessment Areas:
- Communication skills and ability to work well within a team
- Organizational skills and attention to detail
- Analytical skills and ability to conduct market research
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Be prepared to discuss your experience with marketing campaigns, event planning, and market research
- Showcase your creativity and strategic thinking in your responses to interview questions
ATS Keywords: Marketing, Campaign Planning, Event Coordination, Market Research, CRM Management, Microsoft Office Suite
ASSUMPTION: The application process at Signal Tru Brand is designed to assess the candidate's communication skills, organizational abilities, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)
ASSUMPTION: While not explicitly stated, experience with CRM systems and marketing automation tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Strategic Thinking
Work Style:
- Collaborative
- Supportive
- Fast-paced
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you able to work independently and manage multiple projects simultaneously?
- Do you have strong analytical skills and a keen attention to detail?
ASSUMPTION: Signal Tru Brand values candidates who are creative, strategic thinkers with strong communication skills and a collaborative work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
- The fast-paced work environment may be demanding at times, requiring strong time-management skills.
- The company's focus on creativity and strategic thinking may require candidates to think outside the box and come up with innovative solutions.
- The role may involve working with external vendors and coordinating with internal teams, which can present unique challenges.
ASSUMPTION: While the role presents several challenges, it also offers opportunities for growth and professional development.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to the marketing assistant role, but may have more responsibility for campaign execution and less focus on administrative tasks.
- Marketing Specialist: This role may have more focus on content creation and strategy development, with less emphasis on event planning and CRM management.
- Marketing Manager: This role would involve overseeing the marketing department and may have less hands-on involvement in day-to-day tasks.
ASSUMPTION: The marketing assistant role is an entry-level position that offers opportunities for growth and development within the marketing department.
📝 Sample Projects
- Planning and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities for the company
- Coordinating an event, such as a conference or trade show, to promote the company's products or services
- Managing the company's CRM system to ensure accurate and up-to-date customer information
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be responsible for in the marketing assistant role.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a marketing assistant?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role and the company's marketing strategy, as well as assess the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
