📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: VirtualResource
🔹 Location: Cape Town, South Africa (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level to Mid-level (1-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Enhancing brand presence through strategic social media content creation
- Conducting market research and trend analysis to inform marketing strategies
- Utilizing AI technologies to optimize marketing strategies and content delivery
- Collaborating with cross-functional teams to ensure cohesive messaging and branding
ASSUMPTION: This role requires a strong balance of creativity, analytical skills, and adaptability to thrive in a fast-paced, remote work environment.
📋 Key Responsibilities
✅ Develop, schedule, and manage engaging content across various platforms (mainly LinkedIn) to increase brand awareness and engagement
✅ Design and produce compelling graphics and videos using Adobe Creative Suite to support marketing campaigns and initiatives
✅ Conduct thorough research to identify industry trends, competitor strategies, and potential opportunities to inform marketing strategies
✅ Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and social media insights to optimize future strategies
✅ Utilize AI tools to enhance content creation, automate marketing processes, and gain deeper insights into market trends
✅ Work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and branding
✅ Assist in organizing marketing materials and supporting the marketing manager with various administrative tasks
ASSUMPTION: The role may evolve over time as the company grows and marketing strategies adapt to changing market conditions.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, or a related field, or equivalent practical experience
Experience: At least 1-2 years of experience in a marketing role, preferably within the IT consultancy or Workday ecosystem
Required Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Proficient in Canva, social media platforms, and marketing analytics tools
- Demonstrated experience in leveraging AI technologies for marketing purposes
- Excellent written and verbal communication skills with a keen eye for detail
- Strong creative thinking skills with the ability to develop innovative marketing strategies and content
- Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously
- Ability to thrive in a fast-paced, remote work environment and adapt to evolving marketing trends and technologies
Preferred Skills:
- Knowledge of SEO best practices and content management systems (e.g., WordPress)
- Familiarity with CRM tools and email marketing platforms
- Experience in the IT consultancy sector or familiarity with the Workday ecosystem
ASSUMPTION: While a degree in marketing is preferred, relevant practical experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: The average salary for a Marketing Assistant in South Africa is between ZAR 25,000 - 40,000 per month, depending on experience and skills. This role is a contractor position, so compensation will be based on an agreed-upon project rate.
Benefits:
- Flexible work hours and remote work arrangement
- Opportunities for professional growth and development within the company
- Working with a dynamic and innovative team in the IT consultancy sector
Working Hours: This role requires a standard workweek of 40 hours, with flexibility to manage your own day as long as objectives and client demands are met. Good communication skills and time management are essential.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: VirtualResource specializes in digital transformation and enterprise solutions, with a strong focus on the Workday ecosystem. They leverage cutting-edge technologies, including AI, to deliver innovative solutions to their clients.
Company Size: With 51-200 employees, VirtualResource offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a personal touch.
Founded: VirtualResource was founded in 2018 and has since grown to become a global IT consultancy with a strong presence in the Workday ecosystem.
Company Description:
- Forward-thinking IT consultancy specializing in digital transformation and enterprise solutions
- Strong focus on the Workday ecosystem, with expertise in AI and other cutting-edge technologies
- Remote-first approach, allowing collaboration with top talent worldwide
Company Specialties:
- Workday Resourcing
- Workday Advisory Services
- Workday Training
- Workday Maintenance Organisation Staffing
- Vendor Selection
- Readiness Assessment
- Inhouse Training
- Program Management
- Testing Leads
- SME Support
- Workday Reporting
Company Website: http://www.virtualresource.org
ASSUMPTION: VirtualResource's focus on the Workday ecosystem and AI technologies makes it an attractive option for marketing professionals looking to gain experience in a dynamic and innovative field.
📊 Role Analysis
Career Level: This role is suitable for entry-level to mid-level marketing professionals with 1-2 years of experience in a marketing role, preferably within the IT consultancy or Workday ecosystem.
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product development.
Work Arrangement: This role is fully remote, with the flexibility to manage your own day as long as you meet your set objectives and client demands. Good communication skills and time management are essential for this role.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing role as the company grows
- Expanding skills and expertise in AI technologies and the Workday ecosystem
- Potential opportunities to work on international projects and collaborate with global teams
ASSUMPTION: As a remote-first company, VirtualResource offers flexible work arrangements and the opportunity to work with a diverse, global team.
🌍 Location & Work Environment
Office Type: VirtualResource operates as a remote-first company, with no physical office locations. Employees work from their home offices and connect with their clients and teams using IM, video calls, and an online ticketing system.
Office Location(s): N/A
Geographic Context:
- Cape Town, South Africa, is a vibrant and multicultural city with a strong IT industry
- The Western Cape region offers a high quality of life, with beautiful landscapes and a Mediterranean climate
- South Africa is a diverse and dynamic country with a growing economy and a strong focus on innovation and technology
Work Schedule: This role requires a standard workweek of 40 hours, with flexibility to manage your own day as long as objectives and client demands are met. Good communication skills and time management are essential.
ASSUMPTION: The remote work environment requires strong communication skills and the ability to work independently, with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- Technical assessment or case study to evaluate marketing skills and AI proficiency
- Final interview with the Marketing Manager to discuss the role, responsibilities, and expectations
Key Assessment Areas:
- Creativity and innovation in marketing strategies and content creation
- AI proficiency and ability to leverage AI technologies for marketing purposes
- Communication skills and ability to work effectively in a remote team environment
- Adaptability and ability to thrive in a fast-paced, dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and AI proficiency
- Include examples of your marketing work, such as social media campaigns, content creation, or market research projects
- Demonstrate your understanding of the role and VirtualResource's focus on the Workday ecosystem and AI technologies
ATS Keywords: Marketing Assistant, Social Media Management, Content Creation, Market Research, AI Integration, Adobe Creative Suite, Google Analytics, Video Calls, Time Management, SEO, CRM Tools
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the number of applicants for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Canva
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Marketing analytics tools (Google Analytics)
- AI tools for marketing (e.g., IBM Watson, Adobe Sensei, Google Analytics 360)
ASSUMPTION: The specific AI tools used may vary depending on the candidate's expertise and the company's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Adaptable and flexible, with the ability to work independently and manage your own day
- Strong communication skills and the ability to work effectively in a remote team environment
- Proactive and results-driven, with a focus on meeting objectives and client demands
Self-Assessment Questions:
- Do you have a strong understanding of AI technologies and their application in marketing?
- Are you comfortable working in a remote, dynamic, and fast-paced environment?
- Do you have a proven track record of creating innovative and engaging marketing content?
ASSUMPTION: VirtualResource values candidates who are adaptable, proactive, and results-driven, with a strong focus on innovation and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to evolving marketing trends and technologies in a fast-paced environment
- Working effectively in a remote team environment with minimal supervision
- Balancing creativity and analytical skills to optimize marketing strategies and content delivery
ASSUMPTION: The remote work environment and fast-paced nature of the role may present unique challenges for some candidates.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on AI proficiency and the ability to leverage AI technologies for marketing purposes
- VirtualResource's focus on the Workday ecosystem and AI technologies sets it apart from other IT consultancies and marketing agencies
- This role offers opportunities for professional growth and development within the company, with potential progression to a Marketing Manager or Senior Marketing role
ASSUMPTION: The unique focus on AI technologies and the Workday ecosystem makes this role an attractive option for marketing professionals looking to gain experience in a dynamic and innovative field.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement for a new Workday product launch
- Conducting market research and trend analysis to inform marketing strategies for a global IT consultancy
- Utilizing AI tools to enhance content creation and automate marketing processes for a mid-sized enterprise
ASSUMPTION: The specific projects and responsibilities may vary depending on the candidate's skills, experience, and the company's current marketing priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for VirtualResource and its focus on the Workday ecosystem?
- What opportunities are there for professional growth and development within the company?
- How does VirtualResource support its employees in working remotely and maintaining a healthy work-life balance?
- What is the team structure and dynamic for the marketing department, and how does this role fit into it?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and AI proficiency
- Include examples of your marketing work, such as social media campaigns, content creation, or market research projects
- Prepare for a phone or video screening to assess communication skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
