Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Jackson Furniture Ind.

🔹 Location: Hickory, North Carolina

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting various marketing and administrative tasks
• Incorporating graphic design and creative assistance
• Managing project timelines and coordinating with cross-functional teams
• Assisting with content development and social media support
• Collaborating with design, sales, and production departments

ASSUMPTION: This role requires a balance of administrative, creative, and project management skills. The ideal candidate will be comfortable wearing multiple hats and working in a collaborative environment.

📋 Key Responsibilities

✅ Managing project timelines for marketing materials such as catalogs, sales presentation folders, consumer tear sheets, and vinyl banners

✅ Coordinating communication with R&D and Merchandising to gather data for sales support materials

✅ Assisting with creative ideation, concept drafts, and mock-ups for team presentations

✅ Maintaining a library of references, props, and creative resources

✅ Supporting digital imagery tasks, including 3D modeling, photography, and editing

✅ Assisting with social media content creation, scheduling, and engagement

✅ Tracking and analyzing campaign performance metrics and preparing reports

ASSUMPTION: The role involves a mix of independent work and team collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 0-2 years of experience in marketing, advertising, or a related role (internships or freelance work acceptable)

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Proficient in social media platforms and tools
• Comfortable with Microsoft Office Suite and project management tools
• Strong written and verbal communication skills
• Excellent organizational skills

Preferred Skills:

• Familiarity with email marketing platforms
• Basic knowledge of SEO, Google Analytics, and content management systems
• Knowledge of upholstery, furniture design, or home décor trends
• Experience with photography or video editing for marketing purposes
• Understanding of B2B and B2C marketing strategies

ASSUMPTION: While a degree in a related field is preferred, the company may consider candidates with relevant experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Hickory, NC)

Benefits:

• Health, dental, and vision insurance
• Paid time off and holidays
• Employee discounts on furniture products
• Opportunities for professional growth and development

Working Hours: Standard hours are Monday-Friday, 8:00 AM-5:00 PM, with flexibility for occasional evening/weekend events

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Hickory, NC. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Jackson Furniture Ind. is a leading domestic upholstery manufacturer specializing in high-quality, customizable furniture for residential and commercial markets. They are a family-owned business with over 1,700 employees across 8 manufacturing facilities in 4 states.

Company Size: With over 1,000 employees, Jackson Furniture Ind. is a mid-sized company that offers a collaborative team setting with opportunities to interact with various departments.

Founded: The company was founded in 1933 by W. Ray Jackson, who started the business with just $30 during the Great Depression.

Company Description:

• Jackson Furniture Ind. is committed to crafting comfort for the home with a spirit of innovation, teamwork, and a commitment to value.
• The company focuses on assembly line production of Platform Glider Recliners, applying automotive industry techniques to chair/glider production.
• Jackson Furniture Ind. remains focused in the USA, with 6 factories and over 1,500 dedicated employees and vendors committed to producing the most comfortable and longest lasting furniture.

Company Specialties:

• Furniture manufacturing
• Assembly
• Upholstery
• Motion furniture
• Lift chairs
• Voice-activated furniture
• Employee development
• Customer service
• Technology
• Sales and management

Company Website: http://www.catnapper.com

ASSUMPTION: Working for a family-owned business like Jackson Furniture Ind. may offer a more personal and supportive work environment, with a strong focus on employee development and growth.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Director and collaborate with various departments, including design, sales, and production.

Work Arrangement: This is an on-site position based in Hickory, NC, with occasional travel for trade shows, showroom events, or photo shoots.

Growth Opportunities:

• Progression to a Marketing Coordinator or similar role with increased responsibilities
• Expansion into other areas of the business, such as sales, design, or production
• Potential to work on high-profile projects and campaigns, gaining valuable experience and exposure

ASSUMPTION: As a mid-sized company, Jackson Furniture Ind. may offer more opportunities for growth and advancement compared to larger corporations, where entry-level roles can be more competitive.

🌍 Location & Work Environment

Office Type: The Hickory, NC office is a collaborative team setting with opportunities to interact with various departments, fostering a dynamic and engaging work environment.

Office Location(s): 1910 SE King Edward Ave, Cleveland, Tennessee 37311, US

Geographic Context:

• Hickory, NC is located in the western part of the state, approximately 50 miles northwest of Charlotte.
• The area offers a mix of urban and rural environments, with a population of around 40,000 people.
• Hickory is known for its rich history in furniture manufacturing, providing a strong industry network and opportunities for professional growth.

Work Schedule: Standard hours are Monday-Friday, 8:00 AM-5:00 PM, with flexibility for occasional evening/weekend events

ASSUMPTION: Working in a mid-sized company like Jackson Furniture Ind. may offer a more flexible and adaptable work environment, with opportunities for growth and development tailored to the individual's skills and interests.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Director
• Final interview with key stakeholders or a panel

Key Assessment Areas:

• Candidates' understanding of marketing principles and strategies
• Portfolio and project examples showcasing creative skills and problem-solving abilities
• Communication and interpersonal skills, both written and verbal
• Adaptability and willingness to learn in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your graphic design and marketing work, with a focus on projects that demonstrate your ability to manage multiple tasks and meet deadlines
• Research the company and industry to demonstrate your enthusiasm and understanding of Jackson Furniture Ind.'s mission and values

ATS Keywords: Marketing Assistant, Graphic Design, Project Management, Social Media, Content Development, Adobe Creative Suite, Microsoft Office, SEO, Google Analytics, Communication, Organizational Skills, Photography, Video Editing, B2B Marketing, B2C Marketing

ASSUMPTION: As a mid-sized company, Jackson Furniture Ind. may have a more streamlined interview process compared to larger corporations, offering candidates a more personal and engaging experience.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Trello, Asana)
• Social media platforms and tools (e.g., Hootsuite, Canva)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and analytics tools (e.g., Google Analytics)

ASSUMPTION: While the role requires proficiency in specific tools and technologies, Jackson Furniture Ind. may provide training and support to help candidates develop the necessary skills for success.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Teamwork
• Commitment to value
• Customer focus
• Employee development

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and able to manage multiple projects simultaneously?
• Do you have strong communication and interpersonal skills, both written and verbal?
• Are you passionate about marketing and graphic design, with a desire to learn and grow in the field?

ASSUMPTION: As a family-owned business, Jackson Furniture Ind. places a strong emphasis on company culture and values, seeking candidates who align with their mission and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
• Working in a mid-sized company may offer less structure and guidance compared to larger corporations, requiring candidates to be proactive and self-motivated
• Occasional travel for trade shows, showroom events, or photo shoots may be required, potentially disrupting personal schedules
• Hickory, NC may have a limited job market compared to larger cities, potentially limiting professional growth and advancement opportunities

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, allowing candidates to take initiative and make a significant impact on the company's success.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may offer more responsibility and autonomy, with a focus on strategic planning and execution rather than administrative tasks
• Graphic Designer: This role may focus more on creative design and visual communication, with less emphasis on marketing and project management
• Marketing Specialist: This role may require more specialized knowledge and experience in specific marketing channels or tactics, such as SEO, social media, or email marketing

ASSUMPTION: Each role offers unique opportunities and challenges, requiring candidates to assess their skills, interests, and career goals when considering similar positions within the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, including content creation, scheduling, and engagement
• Managing the production timeline for digital imagery, including 3D modeling, photography, and editing, to ensure all images meet expectations
• Creating and distributing a targeted email campaign using platforms like Mailchimp or HubSpot, tracking and analyzing campaign performance metrics, and preparing reports for management

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Assistant role, offering candidates a glimpse into the diverse and dynamic nature of the position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as design, sales, and production?
• What opportunities are there for professional growth and development within the company?
• How does Jackson Furniture Ind. support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success, allowing you to better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your graphic design and marketing work, with a focus on projects that demonstrate your ability to manage multiple tasks and meet deadlines
• Research the company and industry to demonstrate your enthusiasm and understanding of Jackson Furniture Ind.'s mission and values
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.