Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Bluegr Hotels & Resorts

🔹 Location: Athens, Greece

🔹 Job Type: Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of marketing strategies across various channels
• Contributing to the creation of engaging content and campaigns
• Monitoring and reporting on marketing performance indicators (KPIs)
• Collaborating with external partners for SEO activities and translations
• Assisting in planning and executing photography and videography projects

ASSUMPTION: This role requires a proactive mindset, strong organizational skills, and excellent communication abilities in English and Greek. Familiarity with digital marketing platforms and tools is essential.

📋 Key Responsibilities

✅ Supporting the development and execution of marketing efforts across online and offline channels, with a focus on social media, hotel websites, the hotel app, and email marketing

✅ Undertaking the implementation of the social media plan under the guidance of the Marketing Manager

✅ Helping monitor the performance of digital campaigns and the direct revenue generated through digital marketing efforts

✅ Supporting SEO activities in collaboration with external partners, including keyword research, SEO content creation, and translations

✅ Tracking and reporting on key marketing performance indicators (KPIs)

✅ Assisting in planning and executing photography and videography projects

✅ Updating hotel content on various sites and channels

✅ Contributing to the creation of CRM campaigns, including newsletters and surveys targeting both B2C and B2B segments

✅ Participating in CSR initiatives, award submissions, and certification processes

ASSUMPTION: The role may require occasional travel to the company's hotels in Crete for on-site marketing activities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a related field

Experience: 0-2 years of relevant experience in marketing or a related field

Required Skills:

• Familiarity with digital marketing platforms and tools
• Strong computer literacy, with proficiency in Word, Excel, and Outlook
• Excellent verbal and written communication skills in English and Greek
• A proactive mindset and can-do attitude
• Strong organizational skills and creativity

Preferred Skills:

• Experience with SEO tools and techniques
• Fluency in additional languages
• Knowledge of the hospitality industry

ASSUMPTION: While not explicitly stated, having a passion for travel and hospitality may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €20,000 - €25,000 per year (Estimated, based on industry standards for entry-level marketing roles in Athens)

Benefits:

• Competitive remuneration package
• Development and training opportunities
• Excellent working environment, recognized as a Great Place to Work Certified

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime during peak seasons or special projects

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Athens. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Bluegr Hotels & Resorts is a leading hospitality company with a portfolio of four distinctive hotels in Greece, offering exceptional locations, exemplary services, and authentic experiences.

Company Size: Medium (201-500 employees). This size allows for a more personal work environment while still offering ample opportunities for growth and collaboration.

Founded: 1962. Bluegr Hotels & Resorts has a rich history and extensive experience in the hospitality industry.

Company Description:

• Bluegr Hotels & Resorts embodies the three pillars of quality tourism: exceptional locations, exemplary services, and authentic experiences.
• The company's commitment to its people, culture, and sustainability is reflected in numerous international accolades, including a five-star certification from the EFQM Business Excellence Model and recognition as one of Fortune’s 100 Best Companies to Work for in Europe 2024.
• Bluegr actively supports contemporary artistic creation and research through the G & A Mamidakis Foundation, further cementing its role as a champion of culture and innovation in the industry.

Company Specialties:

• Luxury and boutique hotels
• Wellness retreats
• Family-friendly resorts
• Art and design hotels

Company Website: http://www.bluegr.com

ASSUMPTION: Bluegr Hotels & Resorts' commitment to culture, sustainability, and employee well-being makes it an attractive employer in the hospitality industry.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in marketing within the hospitality industry.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and collaborate with various departments, including Sales, Revenue Management, and Operations.

Work Arrangement: On-site, with occasional travel to the company's hotels in Crete for on-site marketing activities.

Growth Opportunities:

• Gaining experience in various aspects of marketing within the hospitality industry
• Developing skills in digital marketing, content creation, and campaign management
• Potential opportunities for career progression within the company's marketing department or other departments

ASSUMPTION: The Marketing Assistant role offers a unique opportunity to gain hands-on experience in marketing within the dynamic and fast-paced hospitality industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Athens, Greece

Office Location(s): 103 Thisseos Avenue, Athens, 145 78, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate
• The city is well-connected by public transportation, making it easy to commute to the office
• Athens is home to numerous attractions, including the Acropolis, the National Archaeological Museum, and the Temple of Olympian Zeus

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime during peak seasons or special projects

ASSUMPTION: Working in Athens offers a unique blend of ancient history and modern culture, providing a stimulating environment for both personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager and/or other department heads
• Final decision and offer

Key Assessment Areas:

• Communication skills and language proficiency in English and Greek
• Digital marketing knowledge and skills
• Creativity and problem-solving abilities
• Organizational skills and attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your passion for the hospitality industry and Bluegr Hotels & Resorts
• Prepare examples of your past marketing campaigns or projects to discuss during the interview
• Research the company and its competitors to show your understanding of the industry and market

ATS Keywords: Marketing, Assistant, Digital Marketing, Social Media, SEO, Content Creation, CRM, Hospitality, Athens, Greece, Bluegr Hotels & Resorts

ASSUMPTION: The application process for this role may be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• SEO tools (Google Search Console, SEMrush, Ahrefs)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service and quality
• Authenticity and innovation
• Respect and integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you passionate about the hospitality industry and eager to contribute to its growth and success?
• Do you possess strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Bluegr Hotels & Resorts values employees who are passionate, proactive, and committed to delivering exceptional service and quality.

⚠️ Potential Challenges

• The role may require occasional travel to the company's hotels in Crete for on-site marketing activities
• The work may be demanding during peak seasons or special projects
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The company's commitment to excellence may result in high expectations for performance and quality

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to delivering exceptional results.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for coordinating marketing efforts across various departments and external partners
• Digital Marketing Specialist - Focuses on digital marketing strategies and campaigns, with a strong emphasis on SEO, SEM, and social media
• Marketing Manager - Oversees the marketing department and develops marketing strategies to achieve business objectives

ASSUMPTION: The Marketing Assistant role offers a unique opportunity to gain hands-on experience in marketing within the hospitality industry and provides a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening
• Conducting keyword research and on-page SEO optimization for hotel websites
• Creating and distributing email newsletters to promote hotel offers and events

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Marketing Assistant role. The actual projects assigned may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall marketing strategy of the company?
• What opportunities are there for professional development and growth within the marketing department or other departments?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bluegr Hotels & Resorts careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns or projects to discuss during the interview
• Research the company and its competitors to show your understanding of the industry and market
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.