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Marketing Assistant

Alphabe Insight Inc
Full-time
On-site
Miami, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Miami, Florida, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in planning and executing marketing campaigns and events
  • Coordinating with internal departments and external vendors
  • Monitoring campaign performance and market trends
  • Conducting market research and preparing reports
  • Managing and updating marketing materials and company documents

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain hands-on experience in marketing and event planning.

πŸ“‹ Key Responsibilities

βœ… Assist with the planning and execution of marketing campaigns and promotional events

βœ… Coordinate with internal departments and external vendors to ensure campaign deliverables are met

βœ… Monitor and report on campaign performance metrics and marketing trends

βœ… Conduct market research and prepare reports for internal use

βœ… Manage and update marketing materials and company documents

βœ… Help prepare presentations, brochures, and other promotional content

βœ… Provide administrative support to the marketing team as needed

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 0-2 years of experience in marketing, event planning, or a related field

Required Skills:

  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Ability to manage multiple tasks and meet deadlines
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
  • Willingness to learn and take initiative

Preferred Skills:

  • Experience with CRM software (e.g., Salesforce, HubSpot)
  • Familiarity with marketing automation tools (e.g., Marketo, Pardot)
  • Bilingual or multilingual skills (Spanish/English)

ASSUMPTION: While not required, experience with CRM software and marketing automation tools would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $52,000 - $62,000 annually

Benefits:

  • Opportunities for growth and advancement within the company
  • Professional development support and training
  • Supportive and collaborative team environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in the Miami area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Event Planning and Management

Company Size: 51-200 employees

Founded: 2019

Company Description:

  • Captura Hall specializes in creating memorable experiences through exceptional event planning and execution
  • Based in the vibrant heart of Miami, they serve corporate clients, private events, and industry gatherings
  • The company values creativity, precision, and a passion for hospitality

Company Specialties:

  • Corporate event planning
  • Private event management
  • Industry gathering coordination

Company Website: https://www.capturahall.com

ASSUMPTION: Captura Hall is a growing company that offers opportunities for professional development and growth within the event planning industry.

πŸ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position in Miami, FL

Growth Opportunities:

  • Advancement within the marketing department
  • Expansion into event management or other related roles
  • Potential for international event planning opportunities

ASSUMPTION: With strong performance and a willingness to learn, candidates may have opportunities to grow within the company.

🌍 Location & Work Environment

Office Type: On-site, collaborative workspace

Office Location(s): Miami, FL

Geographic Context:

  • Miami is a multicultural city with a vibrant arts and entertainment scene
  • The city offers a diverse range of dining, shopping, and recreational opportunities
  • Miami has a subtropical climate with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment at Captura Hall is supportive and collaborative, with a focus on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • In-person or virtual interview with the Marketing Manager to discuss the role and company culture
  • Final interview with the Marketing Director to discuss career growth and long-term goals

Key Assessment Areas:

  • Communication skills (both written and verbal)
  • Organizational skills and attention to detail
  • Problem-solving abilities and initiative
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Provide specific examples of your event planning or marketing experience
  • Demonstrate your understanding of the event planning industry and Captura Hall's unique offerings

ATS Keywords: Marketing Assistant, Event Planning, Campaign Execution, Market Research, Marketing Materials, Administrative Support

ASSUMPTION: Captura Hall uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Precision
  • Passion for hospitality

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you detail-oriented and able to manage multiple tasks simultaneously?
  • Do you have a passion for creating memorable experiences and exceeding client expectations?

ASSUMPTION: Candidates who align with Captura Hall's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines in a fast-paced environment
  • Adapting to the unique demands of event planning and management
  • Working with diverse teams and stakeholders, both internal and external
  • Navigating the competitive event planning industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Focuses more on content creation and less on event planning
  • Event Planner: Specializes in the logistics and execution of events, with less focus on marketing campaigns
  • Marketing Specialist: Concentrates on market research and data analysis, with less emphasis on event planning

ASSUMPTION: This role combines elements of marketing and event planning, making it unique within the industry.

πŸ“ Sample Projects

  • Planning and executing a corporate event for a tech company
  • Conducting market research on emerging event trends in the hospitality industry
  • Updating and managing marketing materials for a client's upcoming product launch

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role contribute to the overall success of the marketing department and the company?
  • What opportunities are there for professional development and growth within the company?
  • How does Captura Hall support work-life balance for its employees?
  • What are the most rewarding aspects of working at Captura Hall, according to current employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your event planning or marketing experience to discuss during the interview
  • Research Captura Hall's unique offerings and be prepared to discuss how your skills and experiences align with the company's values and goals
  • Follow up with a thank-you note or email within 24 hours of your interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.