Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Continental Floral Greens

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 19, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing Director and team in coordinating campaigns and managing content
• Ensuring smooth communication across departments
• Assisting with various marketing tasks such as designing promotional materials, maintaining website content, and organizing marketing data
• Collaborating in a creative and dynamic environment

ASSUMPTION: This role requires a balance of creative and administrative skills, with a focus on supporting the marketing team's efforts.

📋 Key Responsibilities

✅ Design promotional materials using Canva and Adobe tools

✅ Maintain and update website content using Webflow

✅ Organize marketing data, email lists, and campaign documentation

✅ Support tradeshow logistics and marketing calendar planning

✅ Draft product descriptions, email copy, and blog outlines

✅ Assist with budget tracking and expense reporting

ASSUMPTION: The role may evolve based on the team's needs and priorities, requiring adaptability and a willingness to learn new tasks.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related field preferred

Experience: 1-3 years of administrative or marketing experience

Required Skills:

• Proficient in Canva and Microsoft 365 tools
• Familiarity with email marketing platforms like Mailchimp or Brevo
• Experience with CMS platforms such as Webflow, WordPress, or Squarespace

Preferred Skills:

• Experience with Adobe Creative Suite and project management tools

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on the company's size and industry standards for marketing assistants with 1-3 years of experience)

Benefits:

• Health insurance (medical, vision, prescription drug, and dental)
• Pet Insurance
• Accident and Critical Illness Insurance
• 401(k) with Employer Match
• Life, STD, and LTD insurance
• Paid Time Off (PTO) for vacation or sick leave
• Eleven Paid Holidays every year in addition to PTO
• Flexible Work Arrangements, including hybrid
• Support for professional development

Working Hours: 40 hours per week, Monday - Friday, with flexible hours for hybrid employees

ASSUMPTION: The salary range is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Continental Floral Greens operates in the farming industry, specializing in floral products and sustainable farming.

Company Size: With 201-500 employees, Continental Floral Greens offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 2014, Continental Floral Greens began as a niche provider of specialty farm-to-market floral products, focusing on superior quality and direct farm-to-wholesale and retail distribution.

Company Description:

• Continental Floral Greens is committed to providing superior quality floral products directly from their farms to wholesalers and mass market retailers.
• The company thrives in a casual, fast-paced environment and is dedicated to working together to accomplish goals while doing the right thing for employees and customers.
• Continental Floral Greens is an equal opportunity employer, committed to a diverse and inclusive workplace.

Company Specialties:

• Floral
• Farming
• Agriculture
• Christmas Products
• Forestry
• and Sustainable Farming

Company Website: cfgreens.com

ASSUMPTION: As a mid-sized company, Continental Floral Greens offers opportunities for growth and collaboration, with a focus on sustainable farming and high-quality floral products.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, ideal for candidates with 1-3 years of experience seeking to grow their career in marketing.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Director and collaborate with various departments to ensure smooth communication and effective marketing campaigns.

Work Arrangement: This is a hybrid position, with employees working on-site in Miami, Florida, and remotely as needed.

Growth Opportunities:

• Learning and developing marketing skills in a dynamic environment
• Collaborating with various departments to gain a well-rounded understanding of the business
• Potential career progression into more senior marketing roles as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on learning and collaboration in a dynamic marketing environment.

🌍 Location & Work Environment

Office Type: The company's office is located in Miami, Florida, offering a hybrid work environment with both on-site and remote work options.

Office Location(s): 6735 NW 36th Street, Suite 340, Miami, Florida 33166, United States

Geographic Context:

• Miami, Florida, is a vibrant and multicultural city with a thriving business environment
• The office is conveniently located near various amenities and public transportation options
• The city offers a diverse range of cultural attractions, entertainment, and outdoor activities

Work Schedule: Employees work 40 hours per week, Monday - Friday, with flexible hours for hybrid employees

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key team members

Key Assessment Areas:

• Creativity and design skills
• Organizational skills and attention to detail
• Communication and collaboration abilities
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or examples of your design and marketing work, if available
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: Marketing Assistant, Canva, Adobe, Webflow, Microsoft 365, Email Marketing, CMS, Marketing Campaigns, Content Management, Hybrid Work

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the company's current needs. Staying informed and adaptable is essential for a successful application.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• Webflow
• Microsoft 365
• Email marketing platforms (e.g., Mailchimp, Brevo)
• CMS platforms (e.g., WordPress, Squarespace)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may evolve based on the team's needs and priorities, requiring adaptability and a willingness to learn new platforms.

👔 Cultural Fit Considerations

Company Values:

• Professional and agile
• Casual and fast-paced environment
• Commitment to working together and doing the right thing for employees and customers

Work Style:

• Creative and dynamic
• Collaborative and communicative
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a creative and dynamic environment?
• Are you an effective communicator and collaborator?
• Are you adaptable and proactive, with a can-do attitude?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Balancing creative and administrative tasks in a fast-paced environment
• Adapting to evolving responsibilities and priorities
• Managing multiple projects and deadlines simultaneously
• Working effectively in a hybrid work environment, balancing on-site collaboration and remote work

ASSUMPTION: Addressing these challenges requires strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on campaign execution and less on design and content management
• Graphic Designer: Specializes in visual design and may have less involvement in marketing campaigns and content management
• Marketing Specialist: Typically has more experience and focuses on strategy and analysis, with less involvement in day-to-day campaign management

ASSUMPTION: This role offers a unique blend of creative and administrative tasks, with a focus on supporting the marketing team's efforts in a dynamic environment.

📝 Sample Projects

• Designing promotional materials for upcoming marketing campaigns
• Updating website content and ensuring brand consistency across platforms
• Organizing marketing data and creating reports for campaign analysis
• Supporting tradeshow logistics and planning marketing events

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks required for success in this role.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and product management?
• What opportunities are there for professional growth and development within the marketing team?
• How does the company support work-life balance for hybrid employees?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your design and marketing work, if available
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.