Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Renuity (Mad City Windows and Baths)

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing efforts for a growing remodeling company
• Building and maintaining relationships with vendors
• Planning and executing events to fill the event calendar
• Creating reports for management and working with accounting
• Staying under budget for event costs and maintaining a working knowledge of event program needs

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It is ideal for an entry-level candidate looking to gain experience in marketing and event planning.

📋 Key Responsibilities

✅ Establish and maintain relationships with vendors to ensure smooth operations and timely delivery of products and services

✅ Plan and coordinate events to fill the event calendar, ensuring they align with the company's marketing goals and budget

✅ Create reports for management, providing insights into event performance, vendor relationships, and other relevant metrics

✅ Work with the accounting department to ensure all contracts are paid by their due date, maintaining accurate financial records

✅ Monitor event costs and remain under budget, making data-driven decisions to optimize spending

✅ Maintain a working knowledge of the complex needs of the event program, continuously improving processes and identifying areas for growth

ASSUMPTION: The role may require occasional overtime, especially around event dates. Strong time management and prioritization skills are essential.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Associate's or bachelor's degree in marketing, communications, or a related field preferred.

Experience: A minimum of 1 year of administrative experience is required. Previous experience in marketing or event planning is a plus but not required.

Required Skills:

• Excellent communication skills, both written and verbal
• Strong organizational skills and attention to detail
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)
• Ability to work independently and manage multiple tasks
• Experience with CRM software and event planning tools is a plus

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the remodeling industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, candidates with experience in marketing or event planning may have an advantage in this role. However, the company is open to training the right entry-level candidate.

💰 Compensation & Benefits

Salary Range: $23.00 per hour, commensurate with experience and skills. Based on the role, experience level, and location, the estimated annual salary range is $47,920 - $50,400 (assuming 40 hours/week, 52 weeks/year).

Benefits:

• Full-time benefits, including PTO (Paid Time Off)
• 401K retirement plan
• Representation of high-quality products with leading professionals in the industry
• Work with a talented, professional, and fun team

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required, especially around event dates.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Madison, Wisconsin area. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home remodeling and improvement

Company Size: Medium (1,001-5,000 employees), offering a blend of corporate structure and personal growth opportunities

Founded: Renuity was founded in 2018, with Mad City Windows and Baths being established in 1998

Company Description:

• Renuity is a national home improvement provider that combines local expertise, collaborative project management, and quality products
• The company specializes in roofing, window installations, bathroom, and kitchen updates
• Renuity is committed to ensuring customer satisfaction and peace of mind throughout the renovation process

Company Specialties:

• Home improvement and remodeling services
• Event planning and management
• Vendor relationship management

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and collaborative project management sets it apart in the home improvement industry. This approach allows the company to provide personalized service and high-quality results for its customers.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and advancement within the marketing department or the company as a whole

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager or a similar role

Work Arrangement: On-site, with occasional remote work possible for tasks that can be completed remotely

Growth Opportunities:

• Advancement within the marketing department, such as promotions to Marketing Coordinator or Marketing Manager
• Expansion into other areas of the business, such as sales or operations
• Opportunities to work on special projects or initiatives, gaining valuable experience and exposure

ASSUMPTION: Renuity's rapid growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): Madison, Wisconsin

Geographic Context:

• Madison, Wisconsin is the second-largest city in Wisconsin, with a population of approximately 260,000
• The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• Madison is home to several major employers, including the University of Wisconsin-Madison and the state government

Work Schedule: Full-time, with occasional overtime required around event dates. The work schedule may include some evenings and weekends, depending on event needs.

ASSUMPTION: The Madison office offers a collaborative and supportive work environment, with a strong focus on teamwork and employee development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work with vendors and team members
• Organization and time management skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the home improvement industry and event planning processes
• Showcase your ability to work independently and manage multiple tasks
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Marketing Assistant, Event Planning, Vendor Management, Marketing Coordinator, Marketing Manager, Home Improvement, Remodeling, Customer Relationships, Budget Management, Data Analysis

ASSUMPTION: Renuity uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Event planning tools (e.g., Eventbrite, Cvent, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial. The company may provide training on specific tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and results-driven mindset

Work Style:

• Fast-paced and dynamic environment
• Strong focus on customer satisfaction and quality
• Opportunities for growth and professional development
• Supportive and collaborative team culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about customer service and ensuring customer satisfaction?
• Do you have strong organizational skills and the ability to manage multiple tasks?
• Are you a team player who enjoys collaborating with others to achieve common goals?

ASSUMPTION: Renuity values candidates who are passionate about customer service, organized, and able to work well within a team. Strong communication skills and a results-driven mindset are essential for success in this role.

⚠️ Potential Challenges

• Occasional overtime, especially around event dates
• Managing multiple tasks and priorities simultaneously
• Dealing with vendor or customer issues that may arise
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome with strong time management, communication, and problem-solving skills. The company offers a supportive work environment and opportunities for professional development to help employees succeed.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may have more responsibility for strategic planning and campaign execution, while the Marketing Assistant focuses more on tactical implementation and event planning
• Event Planner: This role may be more focused on event logistics and execution, while the Marketing Assistant role includes additional responsibilities in vendor management, reporting, and budget management
• Marketing Manager: This role typically involves more strategic decision-making, team management, and budget allocation, while the Marketing Assistant role focuses on tactical implementation and support

ASSUMPTION: The Marketing Assistant role offers a unique blend of marketing and event planning responsibilities, providing a well-rounded experience for candidates interested in pursuing a career in marketing or event management.

📝 Sample Projects

• Planning and executing a company-wide event, such as a product launch or customer appreciation day
• Managing vendor relationships to ensure timely delivery and high-quality products for company events
• Creating and presenting a report on event performance, vendor relationships, and other relevant metrics to management
• Developing and implementing a marketing campaign to promote a new product or service offering

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in the Marketing Assistant role at Renuity.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.