Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Karen Millen (Debenhams Group)

🔹 Location: Central London

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting both Digital and Brand Teams in various marketing activities
• Gaining exposure across all areas of marketing while making a tangible impact on the brand
• Working in a fast-paced, innovative team within a globally recognized fashion brand
• Opportunities for career growth within the boohoo group

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to build a career in marketing within the fashion industry.

📋 Key Responsibilities

✅ Assist with monthly reporting across all marketing channels

✅ Conduct competitor research and monitor industry trends

✅ Coordinate and develop brand partnerships, including outreach, competitions, and collaborations

✅ Support loyalty scheme communications and customer engagement initiatives

✅ Help plan and deliver customer events, from concept to execution

✅ Collaborate on marketing budget tracking and PO management

✅ Brief internal creative teams on assets for social, CRM, and brand use

✅ Contribute ideas for seasonal campaign execution and activations

✅ Lead charity partnership initiatives, including fundraising activity

✅ Maintain and update the marketing calendar

✅ Assist with brand activations such as pop-ups, sample sales, and stunts

ASSUMPTION: This role requires a proactive, adaptable individual who can manage multiple tasks and thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, retail, or a related field (previous marketing experience is a plus)

Required Skills:

• Highly organized with great attention to detail
• Strong communication skills – both written and verbal
• Team player who can also work independently
• Proactive, adaptable, and thrives in a fast-paced environment

Preferred Skills:

• Previous marketing experience
• Retail or fashion industry experience

ASSUMPTION: Candidates with relevant experience and a passion for fashion will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £22,000 - £25,000 per annum (based on industry standards for entry-level marketing roles in London)

Benefits:

• Employee discounts
• Team socials
• Access to exclusive brand events

Working Hours: Full-time, Monday to Friday (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 501-1,000 employees (part of the boohoo group)

Founded: 1981 (as Karen Millen)

Company Description:

• Globally recognized brand with a loyal customer base
• Dynamic and innovative team within the boohoo group
• Focus on premium design, expert craftsmanship, and timeless style

Company Specialties:

• E-commerce fashion retail
• Brand marketing and management
• Customer engagement and loyalty initiatives

Company Website: www.boohoo.com

ASSUMPTION: As part of the boohoo group, Karen Millen offers a unique blend of established brand heritage and innovative e-commerce focus.

📊 Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: Reports to the Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Career progression within the boohoo group
• Exposure to various aspects of marketing within a global brand
• Potential to work on high-profile campaigns and events

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Central London office

Office Location(s): London, United Kingdom

Geographic Context:

• Vibrant and multicultural city with a thriving fashion industry
• Excellent public transportation links and amenities
• Opportunities for networking and professional development

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: Working in central London offers numerous advantages, including access to a diverse talent pool, cultural attractions, and a dynamic business environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• Face-to-face interview with the Marketing Manager
• Final interview with the HR department

Key Assessment Areas:

• Communication skills and ability to work effectively in a team
• Organization and time management skills
• Adaptability and problem-solving abilities
• Passion for fashion and understanding of the brand

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of marketing campaigns or initiatives you've worked on
• Demonstrate your understanding of the brand and its target audience
• Show enthusiasm for the role and the company

ATS Keywords: Marketing Assistant, Karen Millen, boohoo group, fashion marketing, brand partnerships, customer events, marketing calendar, charity partnerships

ASSUMPTION: The application process may vary, and additional steps or assessments could be included.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Instagram, Facebook, Twitter)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Bold and ambitious
• Creative and innovative
• Collaborative and supportive

Work Style:

• Fast-paced and dynamic
• Results-driven and proactive
• Team-oriented and supportive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about fashion and eager to learn?
• Can you work effectively in a team and manage multiple tasks?

ASSUMPTION: Candidates who align with the company's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in priorities and workload
• Working with a diverse range of stakeholders, including internal teams and external partners
• Competing for attention and resources within a large organization

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for the day-to-day execution of marketing campaigns and initiatives, with a focus on tactical implementation
• Marketing Manager - Oversees the marketing team and strategy, with a focus on high-level planning and decision-making
• Brand Manager - Responsible for the overall brand strategy and management, including brand positioning, messaging, and identity

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and development within the organization.

📝 Sample Projects

• Planning and executing a customer event, from concept to execution
• Developing and implementing a brand partnership, including outreach, negotiations, and activation
• Conducting competitor research and analysis to inform marketing strategy

ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the brand?
• What opportunities are there for professional development and growth within the organization?
• How does the team collaborate and support each other in achieving marketing objectives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as organization, communication, teamwork, and adaptability
• Prepare examples of marketing campaigns or initiatives you've worked on, demonstrating your understanding of the brand and its target audience
• Show enthusiasm for the role and the company by researching the brand and its values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.