Marketing Assistant Canadian Market

📌 Core Information

🔹 Job Title: Marketing Assistant Canadian Market

🔹 Company: Minerva Research Labs

🔹 Location: Canada (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans to drive sales growth in Canada
• Managing campaign execution and in-store merchandising
• Analyzing performance and optimizing marketing efforts
• Collaborating cross-functionally with sales, marketing, operations, and finance teams
• Supporting participation in trade shows and managing local agency relationships

ASSUMPTION: This role requires a high level of autonomy and initiative, as the ideal candidate will be expected to work independently and proactively to achieve sales targets.

📋 Key Responsibilities

✅ Develop and implement marketing plans that align with sales goals, market insights, and consumer needs

✅ Manage campaign execution and in-store merchandising, ensuring consistency with global and regional strategies

✅ Monitor and analyze campaign effectiveness, recommending improvements to drive sales growth and optimize marketing spend

✅ Collaborate with internal teams to localize and deliver effective promotional campaigns that resonate with the Canadian market

✅ Oversee the production and implementation of in-store materials while monitoring competitor activities

✅ Provide regular updates on sales performance and market insights to guide future marketing strategies

✅ Act as the primary liaison between sales, marketing, operations, and finance teams to ensure seamless execution of marketing initiatives

✅ Support participation in trade shows and manage relationships with local agencies and partners to maximize exposure

ASSUMPTION: The role may require occasional travel to attend trade shows or meet with local teams, although the position is primarily remote.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, with a focus on campaign management, market research, or a related field

Required Skills:

• Proficient in both French and English, with comfort in marketing in Quebec
• Strong analytical skills and a proactive, results-oriented mindset
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Strong problem-solving skills and a positive, solution-focused attitude

Preferred Skills:

• Experience working in the nutraceutical or pharmaceutical industry
• Familiarity with the Canadian market and consumer trends
• Knowledge of marketing automation tools and CRM systems

ASSUMPTION: While not explicitly stated, a strong understanding of the Canadian market and consumer trends would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50,000.00 - $55,000.00 per year (USD)

Benefits:

• Opportunities for growth and development within a fast-growing company
• Competitive salary and benefits package
• Occasional travel opportunities to attend trade shows and events

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Canada. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Minerva Research Labs operates in the nutraceutical and pharmaceutical industry, focusing on the development and marketing of dietary supplements and skincare products.

Company Size: Minerva Research Labs has 51-200 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Minerva Research Labs was founded in 2009 and has since grown to become a global player in the nutraceutical market, with products sold in 37 countries.

Company Description:

• Minerva Research Labs is a fast-growing company that develops and markets nutraceutical products across Europe, the Middle East, Asia, and the US.
• The company's mission is to provide the world with the best in skincare innovation, with a focus on introducing next-generation dietary supplements that enhance youthfulness and beauty.
• Minerva Research Labs is the manufacturer and marketer of Gold Collagen, a European best-selling liquid "Anti-Ageing" dietary supplement rich in collagen, borage oil, vitamins, and hyaluronic acid.

Company Specialties:

• Nutricosmeceutical
• Dietary Supplements
• Cosmetics
• Anti-ageing
• Ultimate skincare solutions
• Research

Company Website: Gold Collagen

ASSUMPTION: Minerva Research Labs is a dynamic and innovative company with a strong focus on research and development, providing ample opportunities for growth and learning within the nutraceutical industry.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering an excellent opportunity for career growth and development within the company.

Reporting Structure: The Marketing Assistant will report directly to the North American Marketing Team based in the UK.

Work Arrangement: This is a fully remote position, with occasional travel agreed upon in advance.

Growth Opportunities:

• Progression within the marketing department, as the company continues to expand its presence in the Canadian market
• Potential opportunities to work on international marketing campaigns, as the company operates in multiple countries
• Access to training and development opportunities within the fast-growing nutraceutical industry

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills, as the candidate will be expected to work independently and manage their own time effectively.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The role requires a strong understanding of the Canadian market, with a focus on key provinces such as Toronto, Montreal, Calgary, and Vancouver
• The ideal candidate should be comfortable working in a fully remote environment, with the ability to manage their own time effectively
• The role may require occasional travel to attend trade shows or meet with local teams, although the position is primarily remote

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills, as the candidate will be expected to work independently and manage their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-depth behavioral and technical interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Language proficiency in French and English
• Marketing strategy and campaign management skills
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the Canadian market and your enthusiasm for the role
• Prepare examples of marketing campaigns you have managed or contributed to, focusing on their impact and results

ATS Keywords: Marketing Assistant, Canadian Market, Gold Collagen, Campaign Management, In-Store Merchandising, Performance Analysis, Cross-Functional Collaboration, Sales Growth, Promotional Campaigns, Event Planning, Analytical Skills, Creative Thinking, Problem Solving, Budget Management, Communication Skills, Customer Acquisition, Market Research

ASSUMPTION: The application process may involve multiple interviews and assessments, as the company seeks to find the best fit for this critical role in driving the growth and performance of Gold Collagen in Canada.

🛠️ Tools & Technologies

• Marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The ideal candidate should have experience with marketing automation tools and CRM systems, as well as strong proficiency in Microsoft Office Suite and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Expertise and excellence, driven by innovation and supported by science
• Listening, understanding, and guiding to foster well-being from the inside out
• Passion, opportunities for growth, and a fabulously talented team

Work Style:

• Proactive and results-oriented, with a strong focus on driving sales growth and achieving targets
• Collaborative and communicative, with the ability to work effectively with cross-functional teams
• Creative yet organized, balancing creativity with structured execution

Self-Assessment Questions:

• Do you possess strong language proficiency in both French and English, with comfort in marketing in Quebec?
• Are you comfortable working in a fully remote environment, with the ability to manage your own time effectively?
• Do you possess strong analytical skills and a proactive, results-oriented mindset, with a focus on driving sales growth and achieving targets?

ASSUMPTION: The ideal candidate should possess strong language proficiency in both French and English, with comfort in marketing in Quebec, as well as strong analytical skills and a proactive, results-oriented mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a high degree of autonomy and independence
• Occasional travel requirements to attend trade shows or meet with local teams
• Adapting to a fast-paced and dynamic work environment, with a strong focus on innovation and growth
• Balancing creativity with structured execution, ensuring that marketing efforts align with both financial and strategic targets

ASSUMPTION: The fully remote nature of this role may present unique challenges in terms of time management, communication, and collaboration, as the candidate will be expected to work independently and manage their own time effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on the Canadian market, with a strong emphasis on driving sales growth and brand awareness for Gold Collagen in key provinces
• Unlike other marketing roles, this position requires a high degree of autonomy and initiative, as the ideal candidate will be expected to work independently and proactively to achieve sales targets
• Career progression in this role may involve opportunities to work on international marketing campaigns, as the company operates in multiple countries

ASSUMPTION: The unique focus on the Canadian market and the high degree of autonomy required for this role set it apart from other marketing positions, offering a unique opportunity for career growth and development within the nutraceutical industry.

📝 Sample Projects

• Developing and executing a marketing campaign to drive sales growth in a specific province, with a focus on in-store promotions and event planning
• Analyzing market trends and consumer behavior in the Canadian market, and using this information to inform marketing strategies and campaign execution
• Managing relationships with local agencies and partners to maximize exposure and drive brand awareness for Gold Collagen in key provinces

ASSUMPTION: The ideal candidate should have experience with marketing campaign management, market research, and cross-functional collaboration, with a strong focus on driving sales growth and achieving targets.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Gold Collagen in Canada?
• What opportunities are there for growth and development within the marketing department, as the company continues to expand its presence in the Canadian market?
• What tools and technologies will I be expected to use in this role, and what training or support will be provided to help me get up to speed?
• How does the company support work-life balance for remote employees?

ASSUMPTION: The ideal candidate should be proactive and inquisitive, seeking to understand the key priorities and expectations for this role, as well as the opportunities for growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and enthusiasm for the role
• Prepare examples of marketing campaigns you have managed or contributed to, focusing on their impact and results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.