📌 Core Information
🔹 Job Title: Marketing Assistant, Colombo
🔹 Company: Sonae Sierra
🔹 Location: Lisbon, Portugal
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning, execution, and monitoring of promotional campaigns and events in shopping centres
- Increasing foot traffic, engaging with the public, and strengthening brand presence at the point of sale
- Collaborating with external providers and managing the marketing budget
- Negotiating sponsorship agreements to make marketing strategies more profitable or feasible
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills to effectively coordinate events and campaigns. The ideal candidate will be passionate about experiential marketing, events, and retail.
📋 Key Responsibilities
✅ Support in the implementation of the marketing plan to improve the Shopping Centre’s image, attractiveness, customer loyalty, and retention
✅ Introduce the Shopping Centre to institutional entities and communication companies for future events/exhibitions and communication channels
✅ Coordinate and oversee events, presenting briefings to suppliers and agencies to ensure the promotion of the intended image
✅ Monitor the progress of events and campaigns, assessing their receptivity, operability, impact on the media, and shopkeepers
✅ Manage the marketing budget of common expenses, attempting to take advantage of existing synergies to lower total marketing costs
✅ Negotiate sponsorship agreements to make actions defined in marketing strategies more profitable or feasible
ASSUMPTION: The role requires strong negotiation skills, the ability to manage external providers, and a proactive approach to maximizing marketing efforts within budget constraints.
🎯 Required Qualifications
Education: Degree in Marketing or Communication (preferential)
Experience: 2 to 3 years of experience in Marketing, preferably acquired in shopping centers or retail
Required Skills:
- Strong negotiation skills
- Fluency in English
- Proficient in MS Office and Digital Marketing and Social Media Platforms
- Open-minded and creative, with strong communication and presentation skills
Preferred Skills:
- Experience in the real estate industry
- Bilingual or multilingual skills
ASSUMPTION: While a degree in Marketing or Communication is preferred, candidates with relevant experience in marketing, events, or retail may also be considered.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and market standards for the role and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours during events
ASSUMPTION: The salary range is an estimate based on market standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically shopping center management and development
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1989
Company Description:
- Sonae Sierra is a fully integrated real estate company delivering end-to-end solutions across development, management, and investment
- Operates in 36 countries across Europe, Latin America, Africa, and Asia, with a team of around 800 people
- Manages over €6.8 billion in assets and has a solid track record with leading investors and financial institutions
Company Specialties:
- Shopping centers
- Developer
- Property manager
- Investor & asset manager
Company Website: http://www.sonaesierra.com/
ASSUMPTION: Sonae Sierra's extensive experience and global presence offer opportunities for professional growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth in the real estate industry
Reporting Structure: Reports directly to the Shopping Centre Management team
Work Arrangement: On-site, with flexibility to work additional hours during events
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of real estate or related industries
- International assignments, given Sonae Sierra's global presence
ASSUMPTION: This role offers opportunities for career advancement and international exposure within the real estate industry.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of around 550,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market
Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours during events
ASSUMPTION: Lisbon provides a dynamic and culturally rich environment for professionals, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Creativity and problem-solving skills
- Communication and presentation skills
- Negotiation skills and ability to manage external providers
- Alignment with company values and cultural fit
Application Tips:
- Highlight relevant marketing experience, especially in shopping centers or retail
- Demonstrate strong negotiation skills and ability to manage external providers
- Showcase creativity and passion for experiential marketing, events, and retail
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
ATS Keywords: Marketing, Communication, Negotiation, Digital Marketing, Social Media, Event Coordination, Budget Management, Creativity, Organization, Presentation Skills, Customer Engagement, Brand Management, Public Relations, Team Collaboration, Analytical Skills, Problem Solving
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's specific needs.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Digital Marketing and Social Media Platforms (e.g., Hootsuite, Buffer, Google Analytics)
- Project Management Tools (e.g., Asana, Trello, Microsoft Project)
- Event Management Software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required may vary based on the company's preferences and the candidate's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Excellence
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong sense of responsibility and commitment to excellence?
ASSUMPTION: Sonae Sierra values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple events and campaigns simultaneously, requiring strong organizational skills and time management
- Working with external providers and negotiating contracts, which may involve complex discussions and compromises
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Dealing with the pressure of ensuring successful events and campaigns, which may impact the company's reputation and bottom line
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a proactive and solutions-oriented mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles in the real estate industry, this position offers a unique focus on shopping center management and events
- In terms of industry-specific context, this role requires a strong understanding of the retail and shopping center sectors
- Career path comparison: This role can lead to senior marketing positions within the company or expansion into other areas of real estate or related industries
ASSUMPTION: This role offers a unique blend of marketing, events, and retail experience, making it an attractive opportunity for professionals looking to gain diverse skills and exposure in the real estate industry.
📝 Sample Projects
- Planning and executing a grand opening event for a new shopping center, including coordinating with external providers, managing the budget, and ensuring the event's success
- Developing and implementing a social media marketing campaign to increase foot traffic and engagement in an existing shopping center
- Negotiating sponsorship agreements with local businesses to support a themed event or promotional campaign in a shopping center
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, highlighting the opportunity for growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the company or this role in the near future?
- How does Sonae Sierra support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Sonae Sierra foster a diverse, equitable, and inclusive work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the company, role, and cultural fit, while also addressing any concerns or uncertainties about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and passion for experiential marketing, events, and retail
- Prepare for the interview by researching Sonae Sierra, the role, and the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
