Marketing Assistant/Community Engagement

📌 Core Information

🔹 Job Title: Marketing Assistant/Community Engagement

🔹 Company: Round Lake Area Park District

🔹 Location: Round Lake, Illinois

🔹 Job Type: On-site

🔹 Category: Recreational Facilities

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing, outreach, and community engagement efforts for the Park District
• Promoting programs, events, and services to increase participation and awareness
• Fostering relationships with diverse communities through bilingual communication
• Collaborating with internal departments and external stakeholders to develop promotional materials and outreach initiatives

ASSUMPTION: This role requires strong interpersonal and communication skills, as well as cultural competency to effectively engage with diverse communities.

📋 Key Responsibilities

✅ Assist in the development and implementation of marketing strategies to increase awareness and participation in Park District programs and events

✅ Create and manage content for social media, email campaigns, website updates, and printed materials

✅ Collaborate with internal departments to develop promotional materials and outreach initiatives

✅ Serve as a liaison between the Park District and local community organizations, schools, businesses, and residents

✅ Coordinate and facilitate outreach efforts, including attending community meetings, events, and networking opportunities

✅ Develop and maintain relationships with key community stakeholders to promote collaboration and partnerships

✅ Provide support at community events, workshops, and public forums that align with the Park District’s mission and strategic goals

✅ Provide bilingual customer service and support to community members, ensuring inclusivity and accessibility in Park District programs

✅ Translate marketing materials from English to Spanish

✅ Assist in collecting and analyzing marketing and community feedback to assess needs and improve engagement strategies

✅ Perform other duties as assigned by the Superintendent of Communications

ASSUMPTION: This role requires flexibility to work evenings and weekends for community events and outreach.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Public Relations, Communications, Community Development, Parks and Recreation, or a related field preferred

Experience: Experience in community outreach, translation, marketing, digital marketing, content creation, and social media management

Required Skills:

• Fluency in both English and Spanish (written and verbal)
• Strong interpersonal and communication skills
• Knowledge of community resources, local organizations, and best practices in public engagement
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Canva, and social media platforms
• Ability to work flexible hours, including evenings and weekends
• Valid Illinois driver’s license and reliable transportation

Preferred Skills:

• Previous experience working in a park district or similar organization

ASSUMPTION: While not explicitly stated, having a valid driver’s license and reliable transportation is crucial for this role due to the requirement to attend community events and meetings.

💰 Compensation & Benefits

Salary Range: $20-$24 per hour commensurate with experience

Benefits:

• Medical & Prescription Coverage
• Dental & Vision Coverage
• Life Insurance (basic & voluntary)
• Pension Defined Contribution Plan (IMRF)
• 457 Defined Contribution Plan
• Flexible Spending Account
• Paid Holidays & Vacation Time
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, with flexibility to work evenings and weekends for community events and outreach

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual salary may vary based on the candidate’s qualifications and the Park District’s budget.

📌 Applicant Insights

🔍 Company Context

Industry: The Round Lake Area Park District operates in the recreational facilities industry, focusing on promoting healthy lifestyles through recreation programs, facilities, and open spaces.

Company Size: The Park District has 11-50 employees, which means applicants can expect a mid-sized organization with a close-knit team. This size allows for more personal interactions and the opportunity to make a significant impact on the community.

Founded: The Round Lake Area Park District was established in 1974, indicating a well-established organization with a long history of serving the community.

Company Description:

• The Park District serves the communities of Round Lake, Round Lake Beach, Round Lake Heights, Round Lake Park, and Hainesville
• It is dedicated to promoting healthy lifestyles through recreation programs, facilities, and open spaces
• The mission is to provide recreational opportunities that enhance the quality of life for residents

Company Specialties:

• Recreation programs and facilities
• Community engagement and outreach
• Park maintenance and management

Company Website: http://www.rlapd.org/

ASSUMPTION: The Park District’s focus on community engagement and outreach makes it an ideal fit for candidates passionate about connecting with diverse communities and promoting recreational opportunities.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering an excellent opportunity for candidates to gain experience in marketing, community engagement, and event coordination within the public sector.

Reporting Structure: The Marketing Assistant/Community Engagement professional will report directly to the Superintendent of Communications.

Work Arrangement: This is an on-site position, requiring the candidate to work from the Park District’s offices and attend community events and meetings as needed.

Growth Opportunities:

• As the Park District continues to grow and expand its programs, there may be opportunities for the candidate to take on more responsibilities or move into a management role
• The Park District offers professional development opportunities to help employees grow in their careers

ASSUMPTION: Given the Park District’s focus on community engagement and outreach, there may be opportunities for the candidate to work on special projects or initiatives that align with their interests and skills.

🌍 Location & Work Environment

Office Type: The Park District has two office locations in Round Lake and Round Lake Beach, Illinois

Office Location(s): 814 Hart Rd, Round Lake, Illinois 60073, US and 2004 N Municipal Way, Round Lake Beach, Illinois 60073, US

Geographic Context:

• The Round Lake area is a diverse community with a mix of urban and suburban neighborhoods
• The Park District serves a population of approximately 25,000 residents
• The area offers a variety of recreational opportunities, including parks, beaches, and nature trails

Work Schedule: Full-time, Monday-Friday, with flexibility to work evenings and weekends for community events and outreach

ASSUMPTION: The Park District’s two office locations allow for convenient access to the communities it serves, enabling the candidate to effectively engage with residents and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Park District’s careers portal
• Phone or video screening with the Human Resources department
• In-person or virtual interview with the hiring manager and/or a panel of Park District staff
• Background check and reference checks for the final candidate

Key Assessment Areas:

• Bilingual communication skills in English and Spanish
• Marketing and community engagement experience
• Ability to work independently and collaboratively with team members
• Cultural competency and understanding of diverse communities

Application Tips:

• Highlight relevant experience in marketing, community engagement, and event coordination
• Demonstrate strong communication skills and a passion for connecting with diverse communities
• Tailor your resume and cover letter to emphasize your fit for the role and the Park District’s mission

ATS Keywords: Marketing, Community Engagement, Bilingual, Social Media Management, Content Creation, Community Outreach, Interpersonal Skills, Public Relations, Digital Marketing, Translation, Customer Service, Collaboration, Event Coordination, Microsoft Office Suite, Adobe Creative Suite, Canva

ASSUMPTION: The Park District uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• Canva
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The candidate should be proficient in using the listed tools and technologies, as they are essential for performing the job’s core responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Inclusive
• Collaborative
• Creative
• Professional

Work Style:

• Team-oriented
• Adaptable
• Results-driven
• Proactive
• Customer-focused

Self-Assessment Questions:

• Do you have a strong commitment to community engagement and improving the quality of life for residents?
• Are you comfortable working with diverse communities and stakeholders?
• Can you effectively manage multiple projects and priorities in a fast-paced environment?
• Do you have strong communication skills and the ability to build and maintain relationships with key stakeholders?
• Are you passionate about promoting healthy lifestyles and recreational opportunities?

ASSUMPTION: The Park District values candidates who are passionate about community engagement, collaborative, and results-driven. Applicants should be prepared to demonstrate their fit with the Park District’s values and work style during the interview process.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities, including marketing, community engagement, and event coordination
• Working flexible hours, including evenings and weekends, for community events and outreach
• Navigating diverse communities and stakeholders with varying needs and expectations
• Adapting to changes in the Park District’s programs, events, and priorities

ASSUMPTION: The Marketing Assistant/Community Engagement role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to similar roles in the private sector, this position offers the opportunity to work closely with diverse communities and make a direct impact on the quality of life for residents
• Unlike roles in larger organizations, this position allows for more autonomy and the ability to take on a wide range of responsibilities
• Career progression in the Park District may be slower than in larger organizations, but offers opportunities for professional development and growth within the public sector

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the private sector or other public organizations.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to promote a new community event or program
• Collaborating with internal departments to create promotional materials for a Park District-wide initiative
• Translating marketing materials from English to Spanish to ensure accessibility for the diverse communities the Park District serves

ASSUMPTION: The Marketing Assistant/Community Engagement role offers a variety of projects that allow the candidate to apply their skills and gain experience in marketing, community engagement, and event coordination.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Park District in the next 1-3 years, and how can this role contribute to addressing them?
• How does the Park District support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Park District measure the success of its marketing and community engagement efforts?
• What are the most rewarding aspects of working for the Round Lake Area Park District?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate’s interest in the role and the Park District’s mission, while also providing valuable insights into the organization’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://roundlakeareaparkdistrict.bamboohr.com/careers/142
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing, community engagement, and event coordination work to showcase your qualifications
• Follow up with the hiring manager, Jennifer Bye, via email at Jennifer_Bye@rlapd.org one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.