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Marketing Assistant

IP Incorporated
Full-time
On-site
Tempe, Arizona, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: IP Incorporated

πŸ”Ή Location: Tempe, Arizona

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: Entry-level (0-1 year preferred)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Mastering marketing fundamentals through comprehensive training
  • Executing dynamic face-to-face sales and marketing strategies
  • Building and maintaining strong relationships with customers and clients
  • Assisting in planning, implementing, and tracking marketing campaigns
  • Conducting market research to inform marketing strategies
  • Developing and implementing impactful marketing plans

ASSUMPTION: This role requires a balance of creativity, organization, and adaptability to succeed in a fast-paced marketing environment.

πŸ“‹ Key Responsibilities

βœ… Master the Fundamentals: Participate in comprehensive training to build expertise across key departments

βœ… Be the Face of Strategy: Execute dynamic face-to-face sales and marketing strategies

βœ… Cultivate Connections: Build and maintain strong relationships with customers, clients, and team members

βœ… Campaign Support: Assist in the planning, implementation, and tracking of marketing campaigns across various channels

βœ… Market Research: Research market trends, competitor activity, and customer insights to inform marketing strategies and campaigns

βœ… Strategize for Success: Assist in developing and implementing impactful marketing plans to boost brand recognition and drive measurable sales growth

ASSUMPTION: This role involves a mix of independent work and team collaboration to ensure marketing initiatives run smoothly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-1 year of experience in customer service, hospitality, event marketing, or a related field (training provided for motivated candidates)

Required Skills:

  • Detail-oriented with a commitment to accuracy
  • Adaptable to changing priorities and able to handle multiple tasks simultaneously
  • Collaborative spirit and willingness to contribute to a positive team environment
  • Proactive and resourceful, able to take initiative and work independently

Preferred Skills:

  • Previous experience in marketing, sales, or a related field
  • Fluency in additional languages (a plus but not required)

ASSUMPTION: While experience is preferred, Innovative Promotions is open to training motivated candidates ready to learn and grow in this role.

πŸ’° Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Tempe, Arizona)

Benefits:

  • Dynamic work environment with supportive staff and structured management
  • Personalized mentorship with tailored one-on-one guidance for growth
  • Leadership access, shadowing upper management and the CEO for insights and inspiration

Working Hours: Full-time, 40 hours per week (with flexible scheduling based on campaign needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Tempe, Arizona. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing and Sales

Company Size: Small (51-200 employees) - Offers a close-knit team environment with ample opportunities for growth and mentorship

Founded: 2010 - Innovative Promotions has established itself as a leader in the marketing sector, with a strong focus on customer relationships and innovative strategies

Company Description:

  • Innovative Promotions leads the Marketing sector in Glendale, specializing in innovative marketing and sales strategies
  • The company's mission is to inspire businesses with cutting-edge solutions that deliver measurable results
  • Innovative Promotions partners with Frontier, a top telecommunications firm, highlighting their commitment to excellence

Company Specialties:

  • Marketing and Sales Strategies
  • Customer Relationship Management
  • Brand Elevation and Reinforcement

Company Website: www.innovativepromotionsinc.com

ASSUMPTION: Innovative Promotions' focus on customer relationships and innovative strategies sets it apart in the marketing industry.

πŸ“Š Role Analysis

Career Level: Entry-level - This role offers an excellent starting point for individuals looking to build a career in marketing

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with the sales team

Work Arrangement: On-site, with the opportunity for flexible scheduling based on campaign needs

Growth Opportunities:

  • Advancement to Marketing Coordinator or similar role with experience and strong performance
  • Expansion of responsibilities based on individual skills and interests
  • Potential mentorship opportunities to help others grow within the company

ASSUMPTION: Innovative Promotions values employee growth and development, offering opportunities for career advancement and skill expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space designed to foster creativity and teamwork

Office Location(s): Tempe, Arizona

Geographic Context:

  • Tempe is a vibrant city located in the Phoenix metropolitan area, offering a mix of urban and suburban living
  • The city is home to Arizona State University, providing a young and energetic atmosphere
  • Tempe offers a variety of cultural attractions, dining options, and outdoor recreation opportunities

Work Schedule: Full-time, with flexible scheduling based on campaign needs

ASSUMPTION: The Tempe office location offers a dynamic and engaging work environment, with easy access to various amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Problem-solving skills and adaptability
  • Communication and interpersonal skills
  • Creativity and initiative
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of marketing principles and your enthusiasm for the industry
  • Prepare examples of past projects or campaigns that showcase your creativity and initiative

ATS Keywords: Marketing, Sales, Customer Service, Campaign Planning, Market Research, Strategic Thinking, Relationship Building, Attention to Detail, Adaptability, Initiative, Communication, Brand Loyalty

ASSUMPTION: Innovative Promotions uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools is beneficial but not required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Upholding ethical standards and acting with honesty and transparency
  • Humility: Recognizing the value of teamwork and collaboration
  • Positivity: Maintaining a positive attitude and fostering a supportive work environment
  • Ambition: Pursuing growth and success for both the company and individual employees

Work Style:

  • Collaborative: Working closely with team members to achieve common goals
  • Adaptable: Embracing change and adjusting to new priorities as needed
  • Initiative-driven: Taking ownership of tasks and projects, and proactively seeking opportunities for growth

Self-Assessment Questions:

  • How do you embody the company values of integrity, humility, positivity, and ambition in your daily work?
  • How do you approach collaboration and adaptability in a fast-paced marketing environment?
  • What initiatives have you taken in previous roles to drive growth and success?

ASSUMPTION: Innovative Promotions values employees who align with their core values and demonstrate a strong work ethic and commitment to growth.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities simultaneously in a fast-paced environment
  • Adapting to changing campaign needs and strategies
  • Building and maintaining strong relationships with diverse clients and team members
  • Meeting and exceeding sales and marketing targets

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Requires more experience and focuses on campaign management and team leadership
  • Sales Representative: Focuses on direct sales and customer acquisition, with less emphasis on marketing strategy
  • Event Marketing Specialist: Specializes in event planning and execution, with less emphasis on day-to-day marketing tasks

ASSUMPTION: The Marketing Assistant role offers a unique blend of marketing, sales, and customer service responsibilities, setting it apart from similar positions in the industry.

πŸ“ Sample Projects

  • Planning and executing a social media marketing campaign to increase brand awareness
  • Conducting market research to identify trends and opportunities for a new product launch
  • Assisting in the organization and execution of a large-scale marketing event

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that a Marketing Assistant may be involved in at Innovative Promotions.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
  • How does Innovative Promotions support the growth and development of its employees?
  • What opportunities exist for collaboration and knowledge-sharing within the marketing team?
  • How does Innovative Promotions measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of past projects or campaigns that showcase your creativity and initiative
  • Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.