📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: West Lake Solutions
🔹 Location: Lamar, South Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and sales efforts through campaign execution and project management
- Building and maintaining strong client relationships
- Assisting in market research and strategic planning
- Working collaboratively with cross-functional teams
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on customer service and relationship building.
📋 Key Responsibilities
✅ Master the Fundamentals: Participate in comprehensive training to build expertise across key departments
✅ Be the Face of Strategy: Execute dynamic face-to-face sales and marketing strategies
✅ Cultivate Connections: Build and maintain strong relationships with customers, clients, and team members
✅ Campaign Support: Assist in the planning, implementation, and tracking of marketing campaigns across various channels
✅ Market Research: Research market trends, competitor activity, and customer insights to inform marketing strategies and campaigns
✅ Strategize for Success: Assist in developing and implementing impactful marketing plans to boost brand recognition and drive measurable sales growth
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-1 year of experience in customer service, hospitality, event marketing, or a related field (training provided)
Required Skills:
- Creativity
- Organization
- Customer Service
- Marketing
- Sales
- Project Management
- Market Research
- Team Collaboration
- Attention to Detail
- Adaptability
- Self-Starter
- Communication
- Relationship Building
- Strategic Planning
- Campaign Management
- Brand Development
Preferred Skills:
- Previous experience in marketing or a related field
- Bilingual or multilingual proficiency
ASSUMPTION: While relevant experience is preferred, Educo Solutions is willing to train motivated candidates ready to learn.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Lamar, SC)
Benefits:
- Dynamic Work Environment
- Personalized Mentorship
- Leadership Access
Working Hours: Full-time, 40 hours per week (with flexible scheduling based on project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lamar, SC. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Management
Company Size: 11-50 employees (small to mid-sized company, offering a close-knit work environment with opportunities for growth)
Founded: 2018 (relatively new company with a focus on innovation and growth)
Company Description:
- Accredited quality education provider
- Focused on uplifting lives through sustainable education solutions
- Offers a Learn and Earn Program for students to earn income while learning critical skills
Company Specialties:
Company Website: https://www.educoacademy.co.za/
ASSUMPTION: Educo Solutions is a growing company focused on education and empowering individuals through learning opportunities.
📊 Role Analysis
Career Level: Entry-Level (Marketing Assistant)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time with flexible scheduling based on project needs
Growth Opportunities:
- Advancement to Marketing Coordinator or Specialist roles
- Cross-functional learning and collaboration opportunities
- Potential for leadership and mentorship roles as the company grows
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: On-site, collaborative office environment
Office Location(s): Lamar, South Carolina
Geographic Context:
- Lamar is a small city in South Carolina with a population of approximately 10,000 people
- Lamar is located in the Pee Dee region of South Carolina, offering a mix of urban and rural environments
- The cost of living in Lamar is relatively low compared to larger cities in the state
Work Schedule: Full-time, 40 hours per week with flexible scheduling based on project needs
ASSUMPTION: The work environment at Educo Solutions is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior leader
- Background check and reference check
- Job offer
Key Assessment Areas:
- Problem-solving skills
- Communication and interpersonal skills
- Creativity and innovation
- Adaptability and flexibility
- Customer service and relationship-building skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Educo Solutions' mission and values in your application materials
- Prepare examples of your marketing and sales experiences, as well as any relevant projects or campaigns you've worked on
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing, Sales, Customer Service, Project Management, Market Research, Strategic Planning, Campaign Management, Brand Development, Education, Entry-Level, On-site
ASSUMPTION: The application process at Educo Solutions is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's role within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Accredited quality education
- Uplifting lives through sustainable education solutions
- Dynamic and collaborative work environment
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on continuous learning and growth
Self-Assessment Questions:
- Do you have a passion for education and empowering individuals through learning opportunities?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Educo Solutions values candidates who are passionate about education, collaborative, and committed to personal and professional growth.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Balancing multiple projects and priorities may be challenging at times
- Some aspects of the role may require working outside of standard business hours, such as attending events or managing campaigns
- The company is growing, which may present unique challenges and opportunities
ASSUMPTION: While there may be challenges in this role, Educo Solutions offers a supportive work environment with opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may involve more strategic planning and less tactical execution than the Marketing Assistant role
- Marketing Specialist: This role may require more specialized knowledge and experience in a specific area of marketing, such as digital marketing or event planning
- Entry-Level Marketing Roles: These roles may vary in terms of responsibilities, required skills, and growth opportunities based on the company size, industry, and specific needs
ASSUMPTION: The Marketing Assistant role at Educo Solutions offers a unique blend of strategic planning, tactical execution, and relationship management, with opportunities for growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Planning and executing a marketing campaign to promote a new education program
- Conducting market research to identify trends and opportunities in the education industry
- Assisting in the development and implementation of a customer relationship management (CRM) system
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Educo Solutions support the work-life balance of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing and sales experiences, as well as any relevant projects or campaigns you've worked on
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
