📌 Core Information
🔹 Job Title: Marketing Assistant Director - GPS and TMT Sectors
🔹 Company: EY
🔹 Location: Toronto, ON, Canada
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing practice for Government and Public Sector (GPS) and Technology, Media and Telecommunications (TMT) industries
- Managing go-to-market activities and prioritizing initiatives that support national sector strategic plans
- Collaborating with industry group and sector leaders to identify business needs and areas for investment
- Undertaking project management initiatives to address marketing opportunities and fulfill business requirements
- Identifying demand, trends, and opportunities through insightful analysis of the market, industry group, and sector accounts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple high-priority projects in a matrixed environment.
📋 Key Responsibilities
✅ Lead the marketing practice for Government and Public Sector (GPS) and Technology, Media and Telecommunications (TMT) industries
✅ Work closely with national sectors to facilitate growth and ensure seamless delivery of projects in accordance with EY and industry standards
✅ Serve as a liaison between various sector leaders, stakeholders, and marketing teams to provide robust go-to-market marketing initiatives
✅ Undertake project management initiatives to address marketing opportunities and fulfill business requirements
✅ Collaborate closely with industry group and sector leaders to identify business needs and areas for investment
✅ Manage go-to-market activities and prioritize initiatives that support national sector strategic plans
✅ Identify demand, trends, and opportunities through insightful analysis of the market, industry group, and sector accounts
✅ Curate knowledge, leveraging the full suite of EY’s services and solutions to deliver relevant insights and best practices across sectors
✅ Lead the industry group marketing team, while mentoring and coaching junior team members
ASSUMPTION: This role involves a high degree of stakeholder management, requiring excellent communication skills and the ability to work comfortably with senior leaders.
🎯 Required Qualifications
Education: A bachelor’s degree in Business Administration, Marketing, or a related field is required. A graduate degree is preferred.
Experience: A minimum of 7 years of relevant business experience is required, with in-depth knowledge of the public sector and its unique characteristics.
Required Skills:
- Proven experience in program, project, and campaign management and execution
- Strong skills in stakeholder management, with the ability to work comfortably with senior leaders
- Comprehensive knowledge of marketing trends, execution, and measurement
- Excellent organizational and time management skills, with demonstrated ability to manage multiple priorities, stakeholders, and complex projects and initiatives simultaneously
- Proficiency in English is required
Preferred Skills:
- Past experience in professional services is highly desirable
- B2B marketing experience an asset
ASSUMPTION: Candidates with experience in professional services and B2B marketing will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD $92,300 to $153,800 per year
Benefits:
- Discretionary Bonus Program
- Comprehensive Medical Coverage
- Prescription Drug Coverage
- Dental Coverage
- Defined Contribution Pension Plan
- Vacation Policy
- Paid Personal Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to the British Columbia region. Salaries may vary based on location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 201-500 employees
Founded: 1998
Company Description:
- EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
- Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
- Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
Company Specialties:
- Business Consulting and Services
Company Website: www.ey.com
ASSUMPTION: EY is a global leader in assurance, tax, transaction, and advisory services, with a strong focus on building a better working world for its clients and communities.
📊 Role Analysis
Career Level: Mid-career to senior-level role
Reporting Structure: This role reports directly to the national sector leaders for GPS and TMT industries
Work Arrangement: Full-time with remote work flexibility
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing function
- Opportunities to work on high-profile projects and gain exposure to senior executives
- possibility to expand the role's scope to include additional sectors or regions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and take on more senior-level responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (remote work available)
Office Location(s): Toronto, ON, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population
- The city is known for its diverse cultural scene, vibrant arts and entertainment, and a robust economy
- Toronto is home to a significant number of Fortune 500 companies and is a major financial hub
Work Schedule: Full-time (40 hours per week), with flexible remote work arrangements
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final round interviews with senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Stakeholder management and communication skills
- Marketing expertise and industry knowledge
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the public sector and its unique characteristics
- Showcase your experience with project and campaign management, as well as stakeholder management
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Marketing, Campaign Management, Stakeholder Management, Project Management, Leadership, Public Sector, TMT, GPS, Strategic Planning, Market Analysis
ASSUMPTION: EY's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management software (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing, project management, and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Building a better working world
- Integrity
- Respect
- Teamwork
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change in a dynamic work environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with EY's commitment to building a better working world?
- How comfortable are you working with senior leaders and managing multiple high-priority projects simultaneously?
- How do you approach continuous learning and improvement in a dynamic work environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with EY's values and work style, as well as a commitment to the company's mission.
⚠️ Potential Challenges
- Managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment
- Balancing the demands of various sector leaders, stakeholders, and marketing teams
- Keeping up with the latest marketing trends, execution, and measurement techniques
- Adapting to changes in the public sector and TMT industries
ASSUMPTION: This role presents unique challenges that require strong leadership, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the GPS and TMT sectors and requires a deep understanding of the public sector and its unique characteristics
- Compared to other marketing roles, this position places a strong emphasis on stakeholder management, project management, and strategic planning
- Career progression in this role may differ from more traditional marketing career paths, with opportunities to expand the role's scope and take on more senior-level responsibilities
ASSUMPTION: Candidates should be aware that this role may require a unique skill set and a strong understanding of the public sector and TMT industries.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a high-profile government initiative
- Managing a team to create and distribute targeted content for the TMT sector
- Collaborating with sector leaders to identify and address marketing opportunities and fulfill business requirements
ASSUMPTION: Sample projects for this role may involve strategic planning, project management, and stakeholder engagement, with a focus on the GPS and TMT sectors.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the GPS and TMT sectors?
- What are the most pressing challenges facing the GPS and TMT sectors, and how can this role address them?
- How does this role collaborate with other marketing teams and stakeholders within EY?
- What opportunities are there for growth and development within this role and the marketing function?
- How does EY support work-life balance for its employees, particularly in a remote work environment?
ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, collaboration with other teams, and growth opportunities within the marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If selected for an interview, research EY's company culture and be prepared to discuss how your values align with the organization's
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
