📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Signal Tru Brand
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing team in campaign development and execution
- Conducting market research to identify trends and customer preferences
- Creating marketing materials and content for campaigns
- Coordinating and tracking marketing activities and results
- Collaborating with other departments to align marketing efforts with business objectives
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in a dynamic and growing company.
📋 Key Responsibilities
✅ Assist in the development and execution of marketing campaigns
✅ Conduct market research to identify trends, competitor activities, and customer preferences
✅ Help with the creation of marketing materials and content for campaigns
✅ Coordinate and track marketing activities and results
✅ Organize and maintain marketing data, reports, and campaign schedules
✅ Provide administrative support to the marketing team as needed
✅ Collaborate with other departments to ensure marketing efforts align with business objectives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on attention to detail and organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Strong communication and organizational skills
- Attention to detail with a focus on quality and deadlines
- Ability to handle multiple tasks and prioritize effectively
- Basic understanding of marketing concepts and strategies
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Skills:
- Familiarity with marketing analytics tools
ASSUMPTION: While previous marketing experience is not required, candidates should have a strong foundation in marketing principles and a willingness to learn.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Birmingham, AL)
Benefits:
- Competitive salary with performance-based incentives
- Opportunities for professional growth and career advancement
- Collaborative and supportive work environment
- Health and wellness benefits
- Paid time off and holidays
Working Hours: Full-time (40 hours per week), with flexible hours as needed to support campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: Signal Tru Brand is a small company with 51-200 employees, offering a close-knit and collaborative work environment where individual contributions can make a significant impact.
Founded: 2019, with a mission to disrupt the status quo and redefine storytelling in PR and branding.
Company Description:
- Signal Tru Brand is a dynamic and rapidly growing company dedicated to delivering innovative solutions in the marketing and branding space.
- The company specializes in creating personalized brand strategies that resonate with diverse audiences, building lasting impressions, and driving business growth.
- Signal Tru Brand is committed to excellence and creativity, setting it apart in the competitive landscape.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's small size and focus on innovation make it an attractive option for candidates seeking a fast-paced and creative work environment.
📊 Role Analysis
Career Level: Entry-level (Marketing Assistant)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional departments.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to mid-level marketing roles, such as Marketing Coordinator or Marketing Specialist, as the company grows and expands its team.
- Potential to take on additional responsibilities and projects to demonstrate initiative and leadership skills.
ASSUMPTION: This role offers strong growth potential for candidates eager to learn and make a significant impact in a dynamic and growing company.
🌍 Location & Work Environment
Office Type: Signal Tru Brand's office is located in Reno, Nevada, with this role being based in their Birmingham, Alabama office.
Office Location(s): 1515 Plumas St, Reno, NV 89509, US (Reno HQ), and Birmingham, AL, US ( Satellite office)
Geographic Context:
- Birmingham, Alabama, is the most populous city in the state, offering a diverse range of cultural, recreational, and entertainment opportunities.
- The city is home to several Fortune 500 companies and has a thriving business environment.
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, with flexible hours to support campaign deadlines and a collaborative work environment that encourages teamwork and open communication.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to adapt to the flexible work schedule required for marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the company's founders or senior leadership
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Organizational skills and attention to detail
- Understanding of marketing principles and strategies
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of Signal Tru Brand's mission and values in your application materials.
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the results achieved.
- Research the company and be prepared to discuss your fit with their company culture and values during the interview.
ATS Keywords: Marketing Assistant, Marketing Campaigns, Market Research, Marketing Materials, Marketing Data, Marketing Analytics, Marketing Strategy, Branding, Public Relations, Communications, Collaboration, Teamwork, Attention to Detail, Quality Focus, Deadline Management, Multi-tasking, Prioritization, Microsoft Office Suite, Marketing Analytics Tools
ASSUMPTION: Applicants should focus on demonstrating their strong communication and organizational skills, as well as their understanding of marketing principles and strategies, in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Canva, Adobe Creative Suite, or similar) for creating marketing materials
ASSUMPTION: Familiarity with these tools is not required but is preferred. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion: We believe in the power of passion to drive creativity and innovation.
- Creativity: We embrace the unexpected and encourage thinking outside the box.
- Collaboration: We believe that great ideas come from working together and valuing diverse perspectives.
- Integrity: We are committed to doing the right thing, even when no one is watching.
- Growth: We foster a culture of continuous learning and development.
Work Style:
- Dynamic and fast-paced environment
- Collaborative and supportive team culture
- Focus on results and delivering exceptional work
- Flexible and adaptable approach to work
- Strong emphasis on open communication and feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and seeking input from team members?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you eager to learn and grow in a rapidly evolving field?
ASSUMPTION: Candidates should assess their fit with Signal Tru Brand's company values and work style, as well as their willingness to adapt to a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to changes in priorities and project scope
- Working collaboratively with team members and stakeholders with varying work styles and communication preferences
- Navigating a small company environment, where individual contributions have a significant impact on overall success
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changes, and work effectively in a collaborative environment.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to the Marketing Assistant position but may involve more strategic planning and less day-to-day execution. It may also require more experience and offer higher compensation.
- Marketing Specialist: This role focuses on implementing marketing strategies and tactics, with a stronger emphasis on data analysis and campaign optimization. It typically requires more experience and offers higher compensation.
- Marketing Manager: This role involves overseeing the marketing department and developing marketing strategies, with a focus on leadership, team management, and budget allocation. It requires significant experience and offers higher compensation.
ASSUMPTION: Candidates should consider their career goals and long-term aspirations when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Assisting in the planning and execution of a marketing campaign for a new product launch, including market research, content creation, and analytics tracking
- Collaborating with the design team to create visually appealing marketing materials, such as social media graphics, email newsletters, and brochures
- Conducting market research to identify trends, competitor activities, and customer preferences, and presenting findings to the marketing team and stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Marketing Assistant role at Signal Tru Brand.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them?
- How does this role support the company's overall mission and growth objectives?
- What opportunities exist for professional development and growth within the marketing department and the company as a whole?
- How does the company foster a culture of collaboration and open communication, and what role does this position play in maintaining that culture?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's success and their commitment to contributing to the team's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, and demonstrate your understanding of Signal Tru Brand's mission and values.
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the results achieved.
- Research the company and be prepared to discuss your fit with their company culture and values during the interview.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
