Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Ashmore & Ashmore Law Firm

🔹 Location: Rockwall, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing and community outreach efforts for a full-service law firm
• Collaborating with the Director of Operations and Marketing to develop creative initiatives
• Strengthening community relationships and promoting the firm's services across multiple platforms
• Representing the firm at networking events and local functions

ASSUMPTION: This role requires a balance of creativity, strong communication skills, and a passion for local marketing and community engagement.

📋 Key Responsibilities

✅ Assisting with the creation and scheduling of social media content and monthly newsletters

✅ Monitoring and engaging with comments across social media platforms

✅ Making cold calls to local businesses to develop referral partnerships for various practice areas

✅ Scheduling and attending meetings with referral partners to maintain relationships

✅ Representing the firm at networking events, local organizational functions, and chamber meetings

✅ Planning and attending local pop-up events, including holiday markets and downtown festivals

✅ Visiting and building relationships with local businesses to support cross-promotion on social media and newsletters

✅ Capturing and creating photos and videos of staff and offices for use on marketing platforms

✅ Supporting review generation efforts by promoting and collecting client testimonials

ASSUMPTION: This role involves a mix of office-based tasks and community engagement, requiring adaptability and strong interpersonal skills.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Associate's or bachelor's degree in marketing, communications, or a related field preferred.

Experience: 0-2 years of experience in marketing, communications, or a related field preferred.

Required Skills:

• Outgoing and personable with strong communication skills, both in-person and over the phone
• Well organized with the ability to manage multiple projects and deadlines
• Creative and familiar with social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Basic knowledge of Canva, Mailchimp, or similar content creation tools preferred
• Comfortable attending community events and representing the firm
• Passion for local marketing, community engagement, and relationship-building

Preferred Skills:

• Experience with law firm marketing or a related industry
• Fluency in Spanish (bilingual)

ASSUMPTION: While not explicitly stated, having experience in law firm marketing or being bilingual may provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year (Based on industry standards for entry-level marketing roles in Texas)

Benefits:

• Health insurance

Working Hours: Full-time, 8-hour shifts, Monday to Friday, with occasional evening and weekend availability for events

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Texas. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Law Practice

Company Size: 2-10 employees (Small, family-owned law firm)

Founded: 2014 (Over a decade of experience in the legal industry)

Company Description:

• Ashmore & Ashmore Law Firm is a full-service, family-owned law firm with offices in Rockwall and Terrell, Texas
• They provide legal services in various practice areas, including personal injury, family law, criminal defense, and business law
• The firm is committed to building strong community relationships and providing high-quality legal services to their clients

Company Specialties:

• Civil litigation
• Criminal defense
• Divorce and custody matters
• Contract disputes
• Wills, estate, and probate
• Family law

Company Website: http://www.ashmorelawfirm.com

ASSUMPTION: Ashmore & Ashmore Law Firm is a well-established, family-owned law firm with a strong presence in the local community. They value community engagement and building strong relationships with their clients.

📊 Role Analysis

Career Level: Entry-level (Marketing Assistant)

Reporting Structure: The Marketing Assistant will report directly to the Director of Operations and Marketing

Work Arrangement: Full-time, on-site role with occasional evening and weekend availability for events

Growth Opportunities:

• Learning and developing marketing skills in a legal setting
• Building professional relationships within the local community
• Potential for career advancement within the firm as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development within the legal marketing field. As the firm grows, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: The firm has two office locations in Rockwall and Terrell, Texas

Office Location(s): 304 N San Jacinto St, Rockwall, Texas 75087, US

Geographic Context:

• Rockwall and Terrell are located in the Dallas-Fort Worth metroplex, offering a mix of urban and suburban environments
• The area has a growing job market, with a diverse range of industries and businesses
• The cost of living is generally lower than in major metropolitan areas like Dallas and Fort Worth

Work Schedule: Full-time, 8-hour shifts, Monday to Friday, with occasional evening and weekend availability for events

ASSUMPTION: The work environment is likely to be collaborative and supportive, with a focus on community engagement and client relationships.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the Director of Operations and Marketing
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Communication skills and ability to represent the firm professionally
• Creativity and problem-solving skills
• Organization and time management skills
• Understanding of local marketing strategies and community engagement

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in law firm marketing or community engagement
• Prepare examples of your social media content creation and event planning skills
• Demonstrate your passion for local marketing and community engagement during the interview

ATS Keywords: Marketing Assistant, Social Media Content Creation, Event Coordination, Relationship Building, Community Engagement, Law Firm Marketing

ASSUMPTION: The application process may involve multiple stages, including an initial screening and an in-person interview with the Director of Operations and Marketing. Applicants should be prepared to demonstrate their skills and passion for local marketing and community engagement.

🛠️ Tools & Technologies

• Canva (for graphic design and content creation)
• Mailchimp (for email marketing)
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)

ASSUMPTION: Familiarity with Canva, Mailchimp, and various social media platforms is preferred for this role. Applicants should be comfortable learning and using new marketing tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Professional and responsive
• Committed to client satisfaction

Work Style:

• Collaborative and supportive
• Adaptable and responsive to changing priorities
• Committed to building strong client relationships

Self-Assessment Questions:

• Do you have a passion for local marketing and community engagement?
• Are you comfortable representing a law firm at networking events and community functions?
• Can you balance multiple projects and deadlines while maintaining a high level of organization?

ASSUMPTION: Ashmore & Ashmore Law Firm values community engagement and building strong client relationships. Applicants should be passionate about local marketing and comfortable representing the firm at various events and functions.

⚠️ Potential Challenges

• Occasional evening and weekend availability for events may be required
• Applicants may need to be comfortable with cold calling and building relationships with local businesses
• The role may involve working from both Rockwall and Terrell offices as needed
• Applicants may need to be adaptable and responsive to changing marketing priorities and strategies

ASSUMPTION: This role may require occasional evening and weekend availability for events, as well as adaptability and responsiveness to changing marketing priorities and strategies.

📈 Similar Roles Comparison

• This role differs from other marketing assistant positions in that it focuses on law firm marketing and community engagement within a specific geographic area
• Applicants should be prepared to demonstrate their understanding of local marketing strategies and community engagement
• Career paths for marketing assistants in law firms may include advancement to marketing manager or similar roles within the firm or industry

ASSUMPTION: This role is unique in its focus on law firm marketing and community engagement within a specific geographic area. Applicants should be prepared to demonstrate their understanding of local marketing strategies and community engagement.

📝 Sample Projects

• Creating and scheduling social media content for the firm's various practice areas
• Planning and executing a local holiday market event to promote the firm's services
• Developing and implementing a referral partnership program with local businesses

ASSUMPTION: These sample projects are intended to provide applicants with an idea of the types of tasks and initiatives they may be responsible for in this role. The actual projects and responsibilities may vary depending on the firm's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30 days?
• How does the firm support the professional development and growth of its marketing team members?
• What are the most challenging aspects of marketing a law firm in the local community?
• How does the firm measure the success of its marketing initiatives and community engagement efforts?
• What is the typical career path for a marketing assistant within the firm or industry?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the firm's priorities, and the opportunities for professional growth and development. Applicants should tailor their questions to the specific needs and interests of the firm and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in law firm marketing or community engagement
• Prepare examples of your social media content creation and event planning skills
• Demonstrate your passion for local marketing and community engagement during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.