Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Renuity (Mad City Windows and Baths)

🔹 Location: Madison, Wisconsin, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing efforts for a rapidly growing remodeling company
• Building and maintaining relationships with vendors
• Planning and coordinating events to fill the event calendar
• Creating reports for management and ensuring timely contract payments
• Working within budget constraints for event costs

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It is ideal for an entry-level candidate looking to gain experience in marketing and event planning.

📋 Key Responsibilities

✅ Establish and maintain relationships with vendors to ensure smooth operation of marketing efforts

✅ Plan and coordinate events to fill the event calendar, ensuring they align with company objectives and remain within budget

✅ Create reports for management, providing insights into marketing performance and event outcomes

✅ Collaborate with accounting to ensure all contracts are paid by their due date, maintaining accurate financial records

✅ Monitor event costs and maintain a working knowledge of the complex needs of the event program

ASSUMPTION: This role involves a mix of administrative, creative, and analytical tasks, requiring a well-rounded individual who can adapt to various responsibilities.

🎯 Required Qualifications

Education: High school diploma or equivalent required; associate's or bachelor's degree in marketing, communications, or a related field preferred

Experience: A minimum of 1 year of administrative experience required; relevant marketing or event planning experience preferred

Required Skills:

• Excellent communication skills, both written and verbal
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong organizational skills and attention to detail
• Ability to work independently and manage multiple tasks
• Familiarity with CRM software and event planning tools preferred

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of the remodeling industry
• Bilingual or multilingual skills

ASSUMPTION: While a degree in marketing or a related field is preferred, the company may consider candidates with relevant experience and strong transferable skills.

💰 Compensation & Benefits

Salary Range: $23.00 per hour, commensurate with experience and skills

Benefits:

• Full-time benefits package
• Paid Time Off (PTO)
• 401(k) plan

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is based on the company's listing and is competitive for an entry-level marketing role in the Madison, WI area.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home remodeling and repair

Company Size: Medium (1,001-5,000 employees), which offers opportunities for growth and career development

Founded: 2010 (as Mad City Windows and Baths, now part of Renuity)

Company Description:

• Renuity is a national home improvement provider that combines local expertise with collaborative project management services
• The company specializes in roofing, window installations, bathroom, and kitchen updates
• Renuity is committed to finding the best possible solutions for home repair and remodel needs

Company Specialties:

• Home improvement and remodeling services
• Event planning and management
• Marketing and branding for home improvement products and services

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and collaborative project management sets it apart from competitors, offering applicants a unique opportunity to grow within the company.

📊 Role Analysis

Career Level: Entry-Level (Marketing Assistant)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time, with a standard workweek of Monday-Friday, 8:00 AM - 5:00 PM

Growth Opportunities:

• Advancement to a Marketing Coordinator or similar role with increased responsibilities
• Expansion into other areas of marketing, such as digital marketing or content creation
• Potential relocation to other Renuity offices as the company continues to expand

ASSUMPTION: This entry-level role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office, with a professional and collaborative work environment

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US (Madison, WI office location not specified)

Geographic Context:

• Madison, WI is a mid-sized city with a population of approximately 260,000
• The city offers a mix of urban and suburban living, with a strong sense of community
• Madison is known for its vibrant arts scene, outdoor recreation, and educational institutions

Work Schedule: Standard full-time workweek, with flexibility for occasional overtime or weekend work as needed for events

ASSUMPTION: The Madison, WI office may have a different work environment and culture than the Charlotte, NC headquarters, offering applicants a unique experience within the company.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager to discuss role responsibilities and qualifications
• Final interview with the Marketing Director or another senior team member to assess fit within the marketing department

Key Assessment Areas:

• Communication skills and ability to work effectively with vendors and team members
• Organizational skills and attention to detail
• Problem-solving abilities and adaptability to new situations
• Understanding of marketing principles and event planning processes

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your event planning, marketing, or administrative experiences
• Demonstrate your understanding of the home improvement industry and Renuity's unique value proposition

ATS Keywords: Marketing Assistant, Event Planning, Vendor Management, Marketing Reports, Budget Management, CRM, Marketing Automation, Home Improvement Industry

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Event planning tools (e.g., Eventbrite, Cvent)
• Marketing automation tools (e.g., HubSpot, Marketo) - preferred

ASSUMPTION: Familiarity with industry-specific tools and software is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Professional and respectful
• Adaptable and flexible
• Results-driven and detail-oriented
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you detail-oriented and able to manage multiple tasks effectively?
• Do you have strong communication skills and the ability to build relationships with vendors and team members?

ASSUMPTION: Renuity values candidates who are a strong cultural fit, with a focus on customer service, collaboration, and innovation.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working with tight deadlines and budget constraints for events
• Adapting to changes in marketing strategies or event plans
• Building and maintaining relationships with vendors and team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on customer service and collaboration.

📈 Similar Roles Comparison

• Marketing Coordinator - Similar role with increased responsibilities and experience requirements
• Event Planner - Focuses primarily on event planning and coordination, with less emphasis on marketing and vendor management
• Administrative Assistant - Similar role with a focus on administrative tasks, rather than marketing and event planning

ASSUMPTION: This role offers a unique blend of marketing, event planning, and administrative responsibilities, making it an attractive opportunity for entry-level candidates.

📝 Sample Projects

• Planning and executing a successful company event, such as a grand opening or customer appreciation event
• Developing and implementing a marketing campaign to promote a new home improvement product or service
• Creating and maintaining a vendor database, including contact information, product offerings, and pricing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from event planning and marketing to vendor management and database administration.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your event planning, marketing, or administrative experiences
• Demonstrate your understanding of the home improvement industry and Renuity's unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.